Luscid

Forget Santa and his sleigh, here's our Commercial Manager on his Skates! 🎅🛼 When Ajay Suglani said he would use his passion to deliver holiday insights across London, he meant it literally! From the London Eye to Trafalgar Square, here's what his data-driven journey looks like: 📍Distance covered: 15.75 miles ⏱️ Time on wheels: 2 hr 54 mins 28 seconds 📈 Maximum Speed: 32.9 mi/hr 💫 Partnership insights delivered: Countless! At Luscid, we're passionate about using data to drive better partnership decisions - whether we're analysing sponsorship opportunities or optimising our festive skating routes! We can’t wait to bring more data and insights to your sponsorship selection process in 2025🎄✨ Thank you to Biscuiteers for the wonderful cookies! 🍪 #SportsSponsorship #DataDriven #HappyHolidays

🎄 Happy Holidays from Luscid! 🎄 As 2024 draws to a close, we want to thank all our partners and clients for an incredible year in sponsorship innovation. Here’s to creating more data-driven partnerships in 2025! ✨ #SportsSponsorship #HappyHolidays

💭 How is the sponsorship industry changing in 2025? The sponsorship landscape is continuing to face change, from Virtual Reality to Artificial Intelligence, Local Partnerships to CSR sponsorship deals, the future of brand partnership is being reshaped in ways that are faster than predicted. Discover what 2025 will bring to the sponsorship industry in our latest blog here: https://lnkd.in/dcZpvpZd #Sponsorship #Partnership #SportsMarketing

📢 Great to see Luscid’s data contribute to City AM’s recent article about sports sponsorship over the weekend. Our platform provides comparative data on sport-specific metrics, helping to understand relative positioning and audience reach across different sports. This type of analysis demonstrates how data can provide a clear context for partnership evaluation. Read the full article by Matt Hardy and see Luscid's data in action here: https://lnkd.in/eMYEU-ET #sponsorship #sportsmarketing #partnerships

🎯 Transforming partnership decisions through data! Gut feeling isn't enough when evaluating potential partnerships. Our latest case study reveals how data-driven analysis guides strategic evaluation. Our analysis revealed a compelling shortlist candidate, where strong metrics and measurable reach justified the property's place among final considerations. Discover how data changes the way we select partnership opportunities. Read the full case study: https://lnkd.in/eQzAugKe #Sponsorship #Data #Insights

📣 How will partnerships evolve in the years ahead? Join Beatrice Boue, Global Head of Media at the De Beers Group, as she shares her perspective on what's reshaping sponsorship decision-making. She reveals how robust data and insights are opening up unprecedented opportunities for brands and rights holders. 🎥 Watch below or via our link here: https://lnkd.in/eJUrQxNC #Sponsorship #Insights #Data

🌟 Client Success Story 🌟 We’re delighted to share feedback from one of our valued partners! Thank you, Garry Dods from WeAreFearless. for some amazing feedback on the Luscid platform and how you use it. “The sponsorship industry has evolved a lot in the last few years, where our ability to work at speed and work more efficiently in providing fact-based partnership assessments has never been stronger. Luscid has been a wonderful complement to my own team's know-how and expertise in bringing robust global data and insight together in an unbiased way to help clients select the right sponsorship for their objectives. The platform allows us to evaluate a multitude of data points and scenarios with speed and precision in ways we could never have done as quickly before. Luscid has genuinely enhanced our ability to provide more strategic value to clients at key stages of their partnership journey.” At Luscid, we’re proud to help transform sponsorship decision-making through data-driven insights. Discover how we can support your sponsorship strategy: https://lnkd.in/eXayC6Vs #TestimonialTuesday #DataDrivenDecisions #Sponsorship

"Statista forecasts U.S. sponsorship expenditure to reach $19.8 billion by the end of 2024 – highlighting why data and emerging technologies are crucial for measuring and maximising the value of these growing investments." Meet Charlotte Burrows, ACIM, our Marketing Manager at Luscid, who’s at the forefront of our marketing strategy. She brings 5+ years of experience in tech and finance marketing, specialising in marketing strategy and digital marketing. As our Marketing Manager, Charlotte has been transforming our marketing strategy to align with the evolving digital landscape of sports sponsorship, ensuring our platform’s innovative solutions reach the right decision-makers in the partnership ecosystem. #Partnership #Marketing #Sponsorship

Yesterday morning, I had a mid-morning break. And had a KitKat. Naturally. I also used the time to leverage our Luscid platform and analyse the recent partnership announced between the global chocolate brand and Formula 1 It’s a high-profile partnership that has dominated my social media feed this week, but as usual, I have seen more subjectivity than you would see around any other marketing investment announcement. My analysis was, of course, an illustrative one. And helped along by 1 or 2 assumptions plus a helping of AI insight! But when building a global audience (based on active consumer behaviour across 52 countries) and a lock up of 7 brand values that are prominent around the brand website – the results were interesting to say the least: 🏎 Formula 1 scored 33.3% stronger than the average of 89 passion points in delivering an optimised partnership solution. 📊 This places it 13th out of 89 genres – with Soccer leading the way with a score of 226 (126% stronger than average). Cycling, Basketball and Live Music also score very strongly. 👨👩👧👦 From a reach perspective, the sport can get the brand in front of 19.6% of its target audience. 🔔 In terms of Brand Value Engagement, I measured alignment with Innovation, Education, Fun, Inclusivity, Sustainability, Community and Charity and Accessibility. Formula 1 was 60.2% stronger than the average sporting property at providing potential engagement around these values. But was it the BEST option out of nearly 10,000 in our platform? Well, without fully understanding the brief, it’s impossible to say with total certainty. But I took the time to explore our platform’s number 1 property at an optimised budget point for a mid-tier package of assets – La Liga: ⚽ Soccer scores 126% stronger as a partnership destination 🇪🇸 La Liga can reach 29.1% of the brands target audience 🔔 The property is 67.1% stronger at delivering potential brand engagement around my selected brand values. I’m off to finish the last two fingers of my KitKat. And in the meantime, leave everyone to consider the fact that for every sponsorship brief a brand decision-maker creates, there will be many potential directions and solutions. Finding the right one doesn’t need to be left to subjective thought. Efficient, objective and transparent insight ensures you leave nothing to chance. #sponsorship #formula1 #insight #data #partnerships #sportssponsorship

💭 Have you ever considered the key elements that should shape your sponsorship budget? In our latest blog, we analyse modern sponsorship budgeting allocation, exploring 5 key considerations that shape successful partnerships: ✅ Strategic alignment with marketing ✅ Activation of investment funding ✅ Rights fee strategies and structures ✅ Risk management approaches ✅ Internal resource allocation Discover more in our latest blog here: https://lnkd.in/ebzKr3qx #Budgeting #Sponsorship #Partnerships