The theme for the 2024 Law Firm Marketing Summit is: In Marketing We Trust - Building Confidence and Belief in Your Team. This reflects the need for marketing leaders and their teams to be trusted by their colleagues across the firm. They must be trusted to deliver on their strategy, understand and influence partners and other stakeholders, and innovate. Join senior marketing, business development and communications professionals at the Law Firm Marketing Summit for a day packed full of keynote presentations, panel discussions, breakout sessions and networking opportunities. This year’s conference is taking place on 15 October at RSA House, just off the Strand in Central London, home to the Royal Society for the Encouragement of Arts, Manufactures and Commerce. Highlights will include a case study on law firm rebranding, led by conference chair Alessandra Almeida Jones, Global Chief Marketing Officer at BCLP, and a keynote speech on the science of trust building by leading consultant Stefan Grafe, CEO of TrustLogic and mext consulting. The law firm leader’s perspective will be provided by Shane Gleghorn, UK Managing Partner and Global Co-Chair, Taylor Wessing, in a keynote interview with Mike Beswick, Taylor Wessing’s BD, Marketing and Communications Director. Underlining the opportunities for marketing teams to innovate, Michael Idinopulos, Co-Founder of marketing AI tech start-up MyMai and Margarida Saragoca, Business & Knowledge Director, Vieira de Almeida & Associados, will explore, with the benefit of live demos, how generative AI can transform copywriting, client outreach, pitch creation and other core marketing/BD activities.
External link for Law Firm Marketing Summit
81 Newgate Street
London, England WC2N 6EZ, GB
We close our coverage for today with this post from one of our 2024 sponsors, Litera
Law firms face fierce competition for top legal talent as recruiting starts earlier and grows more competitive. Explore how optimizing recruitment, fostering engagement, and offering professional development can help firms attract and retain the best. https://bit.ly/4ikwLEw
Here's a January bonus for our network....
LPM brings you a holiday treat - Welcome to LPM December! https://buff.ly/3Dnmvev Traditional law firm models often grapple with the combined challenges of unpredictable revenue streams and client concerns over keeping legal costs under control. Could subscription-based pricing offer a win-win solution, providing consistent income for firms and accessible, transparent fees for clients? This month we explore whether this innovative approach has the potential to reshape the legal landscape. As we close out this year, we’d like to extend our heartfelt thanks for your continued support and engagement — and for helping us build this vibrant community of SME law firm leaders. In 2025, we look forward to sharing another year of ideas, insights and inspiration with you.
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Happy New Year! 🎉 Let’s make 2025 your best year yet. Start strong by investing in your professional growth with our expert-led courses, designed to help you upskill in any marketing subject. With 15% off CIM training until 14 February, now’s the perfect time to achieve your goals and advance your career. Find out more: https://bit.ly/4iWqLlJ #CIMTraining #MarketingTraining #MarketingSkills
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We wish Phil Desmondez well with his new role at Essex Court Chambers. His work with Old Square Chambers has been simply transformational.
Marketing Manager at Old Square Chambers, (CIM accredited), Co-founder of the Marketing in Chambers Group (MICG), Member of the LPMA & IBC, Qualified Mental Health First Aider and First Aider.
👋 Six years to the day that I arrived, today is my last day at Old Square Chambers. 👋 💕 It has truly been an incredible journey, and I want to take a moment to express my deep gratitude to everyone who has been part of my experience here. 💕 🦾 Working with such talented and dedicated individuals has not only been a privilege but has also helped me grow both personally and professionally. I am immensely proud of the work we’ve done and the milestones we’ve achieved together over the years, and the great foundations laid for Old Square to move onwards and upwards in the future. 🦾 ☺️ A special thank you to all the staff and members for your guidance, support, and collaboration. I have learned so much from each of you, and I’m thankful for the friendships and connections I’ve made here. ☺️ 🎇 On Monday I take up my new role as Head of Marketing at Essex Court Chambers. I’m excited to apply everything I’ve learned so far and continue growing. 🎇
Sharing these #FridayFeelings as the Twixtmas period ends and the working year begins again in earnest next week.
Happy New Year and welcome to those who are back to reality this week! We hope you all had a lovely festive period and spent cherished time with friends, family and loved ones. We look forward to working with you in 2025!
We're delighted to share this news. Congratulations to both Imogen Lee and Interlaw Ltd.
I’m happy to share that I’m starting a new position as Chief Operating Officer at Interlaw Ltd.!
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As part of my new position at The Barrister Group, as Head of Business Development is to create new opportunities for myself and my Business Development team to tell you more, about the barristers we have and the services we can offer. We are keen to hear from solicitors and partners in the following categories #nationallawfirms #regionallawfirms #publicbodies #inhouselegal #neichspecialistboutique If you would like to hear more then please do message me and I can put you intouch with the member of the team who has the experience and knowledge to tell you more about the barristers we have. Stephen Ward Lauren Coupar-Evans Kevin Morrow Manpreet Kaur
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Specialist business development support for solicitors, attorneys, barristers, accountants, business advisers and IP practitioners
Why Email Is Better Than a Call for Networking Follow-Ups I strongly suspect I am in the minority here, but that won't be the first time, and that doesn't mean that I am wrong! Conventional wisdom might suggest picking up the phone after meeting someone at a networking event, but email is often the smarter choice. Here’s why, in my experience: Email is less intrusive. People can respond when it suits them, rather than being caught off guard or rushed into a conversation during a busy moment. This demonstrates respect for their time, which can leave a positive impression. Emails allow you to be concise and clear. A phone call risks veering into long-windedness, potentially diminishing the need for a follow-up meeting—where you would ideally deepen the connection. A carefully crafted email, on the other hand, can pique interest and encourage the recipient to want more. Senior professionals are rarely available for unscheduled calls. Voicemails? They put you at a disadvantage as you relinquish control over the tone and timing of their response. Email gives you control, flexibility, and a professional edge—don’t underestimate its value. What do you think?
We wish our followers, sponsors, speakers and staff a very Happy New Year. The Law Firm Marketing Summit will return in 2025.