Labelld

🚀 We are thrilled to support CURRY & PAXTON, a distinguished luxury Eyewear brand with a rich heritage in the UK, recognized with a Royal Warrant in 1943 for their sector innovation. Under the leadership of Peter Lynes and Sofia Strazzanti, the brand has consistently championed innovation. During our initial meetings, CURRY & PAXTON outlined their strategic goal to highlight their compelling story, with a strong emphasis on sustainability—a core value for the owners. Their aim was to combine transparency with a personalized approach to engage in the circular economy, empowering their clients to drive positive change through technology. ⭐ With this ambitious brief, we implemented our Digital Product Passport solution on blockchain. This technology allows customers to delve into the story behind their products, ensuring transparency and showcasing the brand's commitment to fostering positive change while reinforcing product authenticity. 👆 But we didn't stop there! Customers will also benefit from an exclusive service suite, enabling them to manage their purchases, insure their items, receive complimentary repairs, access care instructions, and participate in a fully integrated take-back scheme. Responsibility is embedded in every step of the product and user journey, laying the foundation for the customer experience of tomorrow. We are genuinely excited to collaborate with brands that push boundaries, integrating sustainability and circularity directly into their products and user experiences, thereby becoming leaders in positive innovation. #digitalproductpassports #blockchain #circulareconomy #customerexperience #innovation #collaboration

🚀 At Labelld, we've been diligently working behind the scenes, serving as the architects of connectivity, meticulously assembling the technology and elements necessary to craft the most elevated digital product passport available. But what exactly are digital product passports, you ask? It's a question we encounter often, not due to a lack of understanding about the need for sustainability, but because the term is used in so many contexts. From authenticity certificates to insurance certificates, warranty claims to take back schemes —it's enough to make your head spin. In reality, a digital product passport serves as a tool to authenticate a product's journey from inception to end-of-life, with the ultimate goal of fostering a more sustainable fashion industry. However, by harnessing new technologies (leveraging the power of digital tags connected to physical products), it also unveils vast untapped opportunities, heralding a "new digital era" that fosters personalised engagement with customers beyond the point of purchase, ultimately enabling more sustainable practices and exceptionally elevated experiences. Our approach involves four key steps: 1️⃣ Aggregating supply chain data to ensure traceability and visualise the product's journey. 2️⃣ Selecting the right digital carrier to create seamless user experiences, whether in-store or post-purchase. 3️⃣ Implementing highly secure software layers to facilitate digital twinning and establish connections between physical and digital products (preventing multiple ownership claims for the same product). 4️⃣ Enabling new after-sales service platforms for deeper, more personalised customer experiences. Early tests are showing an increase in revenues, heightened engagement with younger demographics, and personalised interactions. Yet, there's still work to be done to help brands fully harness the digital potential in their products. Are you ready to empower your products to become digital carriers of enhanced customer engagement, transforming costs into additional revenue streams? Where do you stand in your journey? Whether you're just starting out or looking to enhance your existing strategy, Labelld is here to support you every step of the way. Ready to turn costs into revenues and new exclusive engagement opportunities? Let's connect and shape the future of fashion together! 💼✨ #DigitalProductPassport #Sustainability #FashionInnovation #CustomerExperience

🌟 Unlocking the Potential of Digital Product Passports! 🌟 Digital Product Passports are gaining traction, yet their true significance often remains elusive. They encompass authenticity claims, supply chain traceability, CRM, and circular after-sales services, but their essence goes deeper. In essence, Digital Product Passports empower brands and governments to trace products from inception to end-of-life, fostering sustainable production methods, optimizing quantities, and promoting eco-conscious consumption. However, implementing them demands substantial brand transformations. It involves digitizing physical products into smart interfaces and offering engaging post-sale interactions for enhanced customer experiences. Circularity needs to become joyful, driven by innovative loyalty programs that initiate deeper connections between customers and brands post-purchase, paving the way for a circular economy. At Labelld, we envisage retail's evolution from web2 to web3, enabling seamless omni-channel experiences and secure blockchain-connected products. Our mission is to support brands and retailers on this transformative journey by offering our modular infrastructure for establishing Digital Product Passports gradually. We aim to collaborate with partners to address challenges collectively and co-create innovative solutions, shaping the infrastructure of the future. Let's transform Digital Product Passports into powerful tools for your organization rather than mere regulatory requirements! 💼✨ Reach out to info@labelld.com for more information and let's make it happen together! #RetailInnovation #Digitalporductpassports #DigitalTransformation #CircularEconomy