"The real magic of a pitch isn’t just about presenting polished ideas—it’s about creating a dialogue, sparking curiosity, and building trust right there in the room." - Steve Han, Ketchum Seoul shares his first pitch experience. Read more🔗:
Ketchum
Public Relations and Communications Services
New York City, New York 120,473 followers
About us
We are Ketchum, a global communications consultancy fueled by empathy and intelligence – progress at work for innovation, our employees and our clients since 1923.
- Website
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http://www.ketchum.com
External link for Ketchum
- Industry
- Public Relations and Communications Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York City, New York
- Type
- Public Company
- Specialties
- PR, Public Relations, and Communications
Locations
Employees at Ketchum
Updates
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Our Ketchum Austria team has developed a great tradition- joining Waldsetzen Jetzt to plant 2,090 trees—red oaks, beeches & Douglas firs—building a climate-resilient forest. Taking action for a greener future. Can’t wait to watch them continue the impactful tradition.
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’Tis the season for festive ad magic! Indy Selvarajah, Chief Creative Officer, Global Markets, out of Ketchum UK , was recently featured in LBBonline - Little Black Book, weighing in on the hits (and misses) of 2024’s Christmas ads. Check out what he had to say🔗#KetchumUK #FestiveCampaigns
Unwrapping the Verdict on This Year's Christmas Ads | LBBOnline
lbbonline.com
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As a part of a recent collab with BOOM Ventures we hosted a Holiday Sip & Shave event for #client Gillette to spotlight and celebrate its latest releases. Lifestyle media and influencers gathered to enjoy the festive experiences including holiday cocktails, bites and a shave!
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🐾 Meet Waylon, the star of #client IAMS' latest campaign tackling a big issue: 59% of American dogs are overweight or obese. To spark awareness, we partnered with Omnicom and adam&eveDDB to create a larger-than-life moment—a giant Waylon balloon “stuck” between two Chicago buildings en route to the Thanksgiving parade! Through earned, owned, and paid media, we brought Waylon’s story and IAMS’ mission to life, making it unmissable for pet parents nationwide. Let’s get our furry friends back to their healthiest selves! 🐕💪 #Mediastrategy #ThanksgivingParade #Chicago #PRstrategy
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Guess who made it into the The New York Times Connections game? That’s right—Ketchum was part of the ‘Ending in Synonyms for Friend’ category today. Looks like we’re officially everyone’s favorite CHUM! #MakingFriends #NYTConnections
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#Ketchumproud of our team supporting #client Hyundai’s 2026 IONIQ 9 global reveal at the iconic Goldstein House, a symbol of EV innovation. From securing top-tier media to managing interviews at the LA Auto Show, we helped spotlight Hyundai’s leadership in electrification!
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Data is a game-changer! Check out these takeaways shared by Mary Elizabeth Germaine from a recent panel she moderated during #AMECMeasurementMonth. From AI to keeping it simple, these insights are a masterclass in smarter measurement. Which one inspires you most? #KetchumInsights
I had the pleasure of moderating a panel last week with a few of my incredible clients as part of AMECs measurement month. (Thanks to my amazing panelists Megan Bagwell Stephanie Friswell, Mike Hostetler Joseph Poulos) We discussed the role data can play in both planning and measurement. Here are my Top 10 Takeaways: 1. Keep your target audience at the center of everything you do. Audience data should guide what you do, how you get there and what success looks like. 2. Performance metrics are critical to informing future strategic decisions. They tell you what works and what doesn’t and help you plan to optimize. 3. Keep reporting simple. Pick a few hero metrics that represent impact across the full funnel and report on them consistently. There is no need to boil the ocean. 4. Speak the language of the business/internal partners, don’t get caught up in communications jargon. Doing this more easily gets you a seat at the table. 5. A measurement journey doesn’t need an annual overhaul: revise and refresh rather than redo. The journey can be iterative, small steps have a big impact. 6. When communicating with stakeholders, you are the data steward, so you need to know data inside and out and the WHY behind results. 7. The “so what” is critical to making others understand the prescriptiveness of performance data and how to use it strategically. 8. Communications is as much about offense as it is defense. Showcasing impact of proactive outreach is as critical to showcasing how you keep the negatives out of the news. 9. PR doesn’t live in a silo. Report on PR results in the context of other channels. 10. AI and automation should bring speed to tracking performance and informing optimization decisions at the individual announcement level, in real time. They should deliver more specificity and granularity. Ketchum #amec #datasmart AMEC Measurement and Evaluation
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Ketchum Austria’s Manisha Alexandra Joshi, Business Director & Head of DEI, joined a dynamic panel at Brucknerhaus Linz, to discuss gender diversity and inclusion as success factors in today’s workplace. Her key takeaways? ➡️ Safe spaces matter everywhere—even in rural areas. ➡️ Equality needs bold strategies from leadership. ➡️ Change requires courage, even in tough times.
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Congratulations to our Ketchum Brussels team for a pair of BIG wins at the BORA Awards this week! A Silver in the (Re)Launch category and a Bronze in the News Hijacking Category made for a thrilling night. #Ketchumproud of this team's hard work and commitment. #BORAawards
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