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Explore the highlights from Thought Leadership for Tomorrow 2024 the premier B2B thought leadership event focused on the 4Rs: Relationships, Reputation, Revenue, and Real-World Impact. - TLFT 2024 offered 6 engaging hours of networking with 100 C-suite leaders - 22 global experts on one stage sharing invaluable insights - Hosted at the iconic Hard Rock Hotel, New York We extend our heartfelt gratitude to everyone who made this event a success. A special thank you to our distinguished speakers and moderators: Pashmeena Hilal, Cindy Anderson, Matthew Loys Duncan, Tyrona (Ty) Heath, Tomas Kellner, Artemis Vallianatos, Paul Michelman, Francis Hintermann, Anna Bernasek, Richard McGill Murphy, Michael Nevski, Cristene Gonzalez-Wertz, Ophelie Janus, Lucia Rahilly, Jeff Potter, CA, Serge Perignon, Tom Fleming, Jonathan Dahl, Emily Janoch, Josselyn Simpson, Stuart Feil, and Brittany Williams. Your contributions were truly invaluable. Discover our latest blog articles with key trends and insights from the day https://ow.ly/HS9c50SzxH3 A special acknowledgment to our visionary CEO, Yogesh Shah, for uniting the thought leadership community and creating a space for collaboration and innovation. Watch out for exciting updates on Thought Leadership For Tomorrow 2025. #ThoughtLeadership #B2BMarketing #KnowledgeSharing #Insights #B2BInnovation

In 'Miracle on 34th Street,' belief turned the impossible into reality. Our Insights services provide data-driven research that reveals your business's true potential. This festive season let's make miracles happen together, https://ow.ly/yA5050UubxW #Insights #DataDrivenSuccess #ThoughtLeadership

In 'Home Alone,' Kevin navigated challenges with creativity and strategy. Similarly, our Advisory services equip your business with compelling strategies that boost revenue and ensure you're never left behind. Partner with us to craft a plan that stands strong, even when the unexpected happens. 👉 https://ow.ly/6msy50UtjEo #B2BMarketing #ThoughtLeadership #Advisory

Just as 'The Polar Express' takes its passengers on a journey of wonder, our Ideation services guide your business through a voyage of discovery. Uncover innovative ideas that command attention and drive success, https://ow.ly/bly950UsofG #Ideation #B2BMarketing #ThoughtLeadership

Is your marketing strategy positioned for long-term growth?    Are you truly leveraging the opportunities that can drive sustainable success?     According to iResearch Services, 84% of digesters of thought leadership in our current research felt that thought leadership can be an effective way of combating misinformation as part of a broader strategy.    We invite you to share your vote and elaborate in the comments! Your insights could spark valuable discussions and inspire the entire B2B community.     #B2BMarketing #SustainableGrowth #CustomerLoyalty #DataDriven #SalesforceInsights #ThoughtLeadership

🌍 Is your bank ready to lead the charge on sustainability? 🌱    As global temperatures break records for the 15th consecutive month, retail banks stand at a crossroads: champion sustainability or risk becoming irrelevant in an eco-conscious world. Did you know?  🌿 54% of consumers believe their bank should focus more on sustainability.  💳 Yet only 22% prioritize sustainability when choosing a bank.  This disconnect presents a critical challenge for financial institutions: balancing the demand for green initiatives with delivering the services customers prioritize. In our latest blog, we explore:  ✅ The regulatory maze of sustainable banking.  ✅ Barriers like wavering consumer demand and greenwashing risks.  ✅ How the 3T’s—Trust, Transparency, and Technology—are shaping the future of sustainable finance. 💡 Are you ready to discover how banks can leverage sustainability to build resilience and customer loyalty? Read the full article and uncover the practical insights your institution needs to stay ahead. 🔗 https://ow.ly/p0gK50UpbpG #Sustainability #ESG #FutureOfBanking #SustainableFinance

Is your B2B content strategy built for the long haul? B2B content’s true impact is often seen over months or even years, as it builds relationships, trust, and authority—not just quick conversions. Yet so many of us still prioritize short-term, easy-to-track metrics that don’t tell the full story. A total of 74% of companies say they have no strategy for tracking the sales impact of thought leadership. (iResearch Services) This says that more than half of companies that use thought leadership don’t know their actual impact. So, what metrics are driving your strategy? Are there anecdotal wins or long-term indicators that reflect your brand’s real value? For more insights and best practices on making your content strategy count, explore resources and guides on https://ow.ly/HGae50Uo2XR and start aligning with what matters most. #B2BContent #ThoughtLeadership #B2BMarketing #KnowledgeSharing

This is an incredible interesting report on thought leadership with great stats. Even better, though, is the uniquely colorful way the way the piece is presented, with comic characters, chapters, etc. To me, that gets to the heart of all that is missing in most thought leadership today, be it articles, podcast, or the dreaded "white paper." Just too bland. Not timely. Not interesting. Nothing to draw you in. Seeing this report reminded me of a cover we did "Smarter, Faster, Better" telling the story the same fashion--and naturally drawing huge traffic. Congrats once more to Yogesh Shah and his team at iResearch Services, which never fails to take thought leadership to new heights. https://lnkd.in/e9rNNhWx

How will thought leadership evolve in 2025? Are you ready to lead with bold, data-driven insights? With 89% of decision-makers saying that thought leadership influences their perception of an organization’s capabilities (Source: LinkedIn-Edelman Report 2022), staying ahead of trends isn’t optional—it’s essential. Join us for the exclusive Thought Leadership for Tomorrow: 2025 Trends Roundtable on February 27th, 2025. This hybrid event, hosted at LinkedIn’s Empire State Building offices, features insights from LinkedIn’s B2B Institute, and iResearch Services’ latest findings from over 4,000 thought leadership producers and consumers. - Discover 2025’s key B2B trends - Engage with industry giants, including LinkedIn’s Tyrona (Ty) Heath. - Attend in person or connect virtually from anywhere in the world. Don’t miss this opportunity to gain an edge in 2025’s thought leadership landscape. Save your seat today—In-person & virtual options Available https://ow.ly/Bos450UnrGU #ThoughtLeadership #B2BMarketing #B2BEvent

🔎 Did you know 62% of 18-24-year-olds now prefer challenger banks, while only 20% of those over 66 feel the same? Challenger banks, neobanks, and FinTechs are reshaping what it means to bank in the digital era. With seamless mobile interfaces, low fees, and customer-centric designs, they’ve captured the attention of the next generation. But here’s the real question: 👉 Can these disruptors sustain their edge in the face of regulatory hurdles, profitability challenges, and intensifying competition from digital-savvy traditional banks? 💡 The global FinTech sector is projected to hit $1.5 trillion in revenue by 2030, with these disruptors potentially making up 25% of banking valuations. Will they redefine the future of banking—or remain niche alternatives? Discover the data behind the disruption and explore what’s next for this fast-evolving industry in our latest blog. 📖 #FinTech #Banking #DigitalTransformation #Thoughtleadership