ID5.io

ID5 will be in Vegas for #CES2025 to kick off 2025 at one of the biggest tech gatherings of the year. Don't miss the opportunity to meet our co-founders, Mathieu Roche, CEO, and Pierre-Antoine Durgeat, COO, as well as Caitlin Borgman, Davide Rosamilia, Lisa Abousaleh, Joseph Quaglia, Nael Osseiran, Patty Power and Brendan Crosby. They’re eager to talk with you about what to look out for in the ad tech and identity space next year. Reach out directly to the team or book a meeting > https://lnkd.in/gAn_Zk4c

We are happy to announce that registration for #Identity2025, our flagship virtual event, is now open! Join us on Wednesday 12 February at 3 PM GMT/4 PM CET/10 AM EST as we discuss the state of digital identity, cross-channel addressability, bid enrichment and more, with industry professionals and experts. Register now > https://ow.ly/jUNV50UrBrh

🎮 Leveling Up In-Game Advertising 🚀 We’re excited to announce a groundbreaking partnership - ID5 and Anzu.io are joining forces to enhance addressability and drive innovation in the intrinsic in-game advertising space. According to ID5’s latest State of Digital Identity report, 90% of respondents believe gaming lacks transparency and control for users. We’re here to change that. Together, ID5 and Anzu are ensuring: 🔒 Compliance with global data privacy regulations 💰Better monetization opportunities for game developers 🎯 More efficient and transparent targeting 💡 A better user experience for gamers Game developers ready to boost their revenue while prioritizing player privacy and advertisers looking for smarter in-game solutions can get started today > https://ow.ly/KwYx50UsqH8 🧠 Learn More > https://ow.ly/iNwA50UsqHa

🎄✨A Magical (Virtual) Christmas Celebration!✨ 🎄 Yesterday, our ID5 team came together to celebrate the holiday season and the past year! 2024 has been a year of growth, challenges, and amazing accomplishments, and none of it would have been possible without the dedication and hard work of our team. From the bottom of our hearts, thank you for making this year unforgettable! We kicked off the holidays with some festive games and holiday quizzes! 🎁 It was a chance to relax, have fun, and appreciate the amazing team that makes ID5 such a special place. 🌟 Here’s to a wonderful 2025—full of new opportunities, continued success, and more moments like these. Cheers to our incredible team for making 2024 such a fantastic year. Let’s carry this energy into the new year! 🚀 Shoutout to Tyler Greenstreet, Marie Daviet and Ludivine Vitet for organising this great celebration and bringing us together for an afternoon of fun! 

Year-End Reflections: Building Values and Creating Impact in My First 8 Months at ID5 As the year ends, I’ve been reflecting on my journey since joining ID5 eight months ago. I vividly recall my interviews—conversations about shaping a values-driven culture, connecting a remote team across 16 countries, and rethinking training and development. I thought, "If I can bring even half of this to life, I’ll be thrilled." But I couldn’t help wondering: Would my ideas carry weight? Starting a new role and proposing bold ideas is exciting but daunting. There’s always a risk—what if I misstep? Still, shaping our culture and defining our values felt deeply important, making the uncertainty worth it. Eight months later, I’m proud to say we’ve not only made those ideas a reality but achieved so much more. What I’m most proud of—the work with the most lasting impact on ID5’s culture—is our values. At ID5, we’ve always excelled at the WHAT: hitting targets, driving growth, and innovating. But as we scaled, the question shifted to HOW: the behaviors, attitudes, and principles defining success. To answer this, my team and I dug deep, asking: What do we stand for? What behaviors reflect who we are and aspire to be? The process was thoughtful, challenging, and rewarding. At one point, a manager asked: What part of speech should a value be? We decided: verbs—active, actionable, and lived daily. Another questioned “excellence,” arguing mistakes are essential for growth. This led us to focus on behaviors driving excellence rather than outcomes. Through collaboration, we defined five core values: Innovation, Collaboration, Accountability, Respect, and Endeavoring—spelling I CARE. This choice reflects who we are. We care about ourselves. We care about each other. We care about our product and customers. We care about the legacy we’re building. This care is what makes us ID5. In my interviews, I was asked, "What makes you a special candidate?" My answer then is my answer now: I care. Embedding that ethos into ID5’s foundation has been an honor. Looking ahead, I’m excited to see how these values guide us in 2025 and beyond. I’m grateful to work where risks are encouraged, growth is shared, and every voice matters—including mine. Here’s to living our values—in how we work, collaborate, and support one another. ID5.io Adriana Jones Lima Ludivine Vitet Maria Buchnieva, CPA, CGA, FCCA Jack Brawn Marija Knežević Mathieu Roche Matilde S.

85% of industry professionals turned to universal identifiers as an alternative identity solution, citing transparency as the top criteria when evaluating solutions. Are you one of them? Read the full report here > https://ow.ly/SqS750TX0Wf

Today ID5 and OpenX announced our partnership to addresses one of the biggest challenges in digital advertising: signal loss across browsers. By integrating ID5's leading identity solutions with OpenX’s omnichannel platform, we’re making it possible for advertisers to achieve incremental reach while respecting consumer privacy. Here's what this partnership means for the industry: 📣 Expanded Reach: Initial testing shows a 58% increase in reach on Safari desktop and 37% on mobile web using the ID5 ID in OpenX deals. 🍪Efficiency for Buyers: Advertisers can now curate and activate audiences in cookieless environments through their chosen DSP. 💰 Revenue for Publishers: This collaboration unlocks incremental revenue from channels that were previously difficult to monetize. Learn More > https://ow.ly/pMqa50UoBkv

ID5 is hiring! We're looking for an Senior Solutions Consultant to support our Sales and Account Management teams. Here's what we're looking for: 🔍 An analytical problem solver 💻 A candidate proficient in JavaScript, Python, and RESTful APIs 🗒️A process oriented project manager 🤝A collaborative team player What ID5 offers: 🏡Remote Working: Work from anywhere in the world with a WeWork membership for flexible workspace options. 💰Competitive Compensation: Includes stock options in ID5, reflecting our commitment to rewarding team success. 📈Professional Growth: A dynamic environment with room for career development within a fast-growing company. 🚀Regular Offsites: Enjoy face-to-face time with your team during our global offsites to foster collaboration and innovation 🌍Inclusive Culture: We are proud to be an equal-opportunity employer and celebrate diversity in our workplace. Apply now > https://ow.ly/NJR650UmiaJ

Recently, ID5’s VP of Product, Davide Rosamilia, attended VideoWeek Roadmap in London to discuss addressability challenges in CTV despite the number of logged-in users and explain how universal identifiers can bridge the gap. Hear his thoughts here > https://ow.ly/648450Umn61

Recently, ID5's CEO and Co-founder, Mathieu Roche, sat down with Ari Paparo from Marketecture Media to talk about ID5's mission to provide a privacy-compliant alternative to third-party cookies. Watch full interview > https://ow.ly/Wqaw50Ui2l7