GREAT Britain & Northern Ireland Campaign

A fresh perspective changes everything. 🇬🇧💡 The UK is a beautifully diverse melting pot of bold ideas, fresh perspectives and curious minds. From challenging the status quo in business and technology to celebrating our unique cultural heritage, there's always something new to learn about the UK. We're here to challenge perceptions and reveal the true dynamic, forward-thinking nation we are. We see the world differently, and we invite you to do the same. Join us and #SeeThingsDifferently

Why is the UK a great place for LGBTQ+ filmmaking? 🌈 At the Iris Prize Film Festival earlier this year, we spoke to directors, producers, and festival leaders about what makes the UK a unique hub for LGBTQ+ cinema. From championing bold, diverse stories to fostering an inclusive creative community, the UK stands out as a place where authentic voices thrive and creative freedom inspires change. With a strong foundation of equality and innovation, British filmmaking continues to amplify new perspectives and bring powerful stories to life, on screen and beyond. How do you see British cinema shaping the future of storytelling? 🎬 #SeeThingsDifferently #LGBTQFilm #IrisPrize

📞 Our classic red phone boxes are a century old this year, but who said they’re stuck in the past? 🇬🇧 Celebrating 100 years of Sir Giles Gilbert Scott’s design, we took a closer look at how Brits are breathing new life into these symbols of ingenuity and resilience. These iconic British landmarks are being reimagined in ways that prove heritage can be as creative as it is timeless. From coffee shops ☕️ to mini nightclubs 🎶, communities across the UK are transforming red phone boxes into spaces full of life and purpose. What’s the most creative use you’ve seen?👇 #SeeThingsDifferently

🌈 Reflecting on our time at the Iris Prize Festival in Wales this October, and the impact still resonates! The festival was a powerful showcase of British creativity and storytelling in the LGBTQ+ film scene. Highlights included: 🏴󠁧󠁢󠁷󠁬󠁳󠁿 An insightful conversation with Adam Knopf, producer of Sky’s The Lazarus Project and the BBC’s powerful drama Lost Boys & Fairies, spotlighting the innovation provided by Welsh storytelling in British television. 🥇 An interview with inspirational olympian Dame Kelly Holmes, who shared her journey and dedication to LGBTQ+ causes. 🎬 Discussions with filmmakers Sarah Rotella, Adrianna DiLonardo, and documentary maker Ila Merothra, each reflecting the diversity and talent on offer in the UK and its global renown for LGBTQ+ filmmaking. 🍿 Memorable screenings that celebrated influential figures like Baby Reindeer’s Nava Mau and activist ALOK Vaid-Menon. The Iris Prize Festival is a great example of seeing things differently on a global stage; it showcases the UK's commitment to inclusive storytelling and our welcoming spirit. 🏳️🌈 #SeeThingsDifferently #IRISPrize #BritishCreativity #LGBTQ

Swipe through our October highlights to relive a month filled with innovation and cultural brilliance for the UK! 🍁🇬🇧 From autumn festivities to film and music moments that brought audiences together, this month showcased how our nations’ are reimagining our rich heritage and shaping future trends. Which moment inspired you to #SeeThingsDifferently? 👇

Marmalade, anyone? Last week, Londoners were in for a delicious surprise as a Paddington-themed marmalade toastie truck popped up at The Shard! 🐻🍊 Free toasties, orange hot chocolate and surprise guests Hugh Bonneville and Big Zuu made for a delightful afternoon celebrating the upcoming Paddington in Peru release. As the nation's favourite bear preps for Peru, we asked the public what Paddington means to them, their favourite British treats, and even where they’d take Paddington on his next UK adventure! From Peru to Portobello Road, Paddington’s kindness, curiosity and joyful spirit have a unique way of resonating with generations around the world. 🌍 #SeeThingsDifferently #PaddingtonInPeru

🎸 From 'Wonderwall' to worldwide phenomenon 🇬🇧 In the ‘90s, Oasis weren’t just a band—they were a cultural movement. Their distinctively British sound and unapologetic attitude became the voice of a generation, helping to define the Cool Britannia era and propelling the UK to the forefront of global pop culture. The “Together We'll Fly” exhibit takes us back to those iconic days. Showcasing the largest collection of Oasis memorabilia ever assembled, from Noel Gallagher's iconic guitars to ultra-rare merchandise, this exhibition is a celebration to British creativity and our enduring cultural impact. We caught up with Kyle Dale, the exhibit's curator, and Jessica Greenfield, a singer with Noel Gallagher's High Flying Birds. They shared fascinating insights into Oasis' lasting legacy and how the band's innovative spirit continues to shape British music and identity. This exhibit is not just about nostalgia — it’s about recognising how the UK has consistently pushed boundaries in music and beyond. From the Britpop era to today's diverse music scene, we're still setting the tempo for global creativity. #SeeThingsDifferently #Oasis #BritishMusic #TogetherWellFly #1990sBritain

Our partnerships with businesses globally drive tremendous economic growth. £63bn of investment in UK industries was announced at today’s International Investment Summit. 👏 Why invest in the UK? We are the first: ✅ in Europe for new investment projects and jobs created ✅ in Europe for tech ecosystem development ✅ in Europe for value of start-up ecosystem ✅ for green finance products and services in the world's financial centres ✅ in G20 as a globally connected economy Find out more about what makes the UK a GREAT place to do business 👇 #SeeThingsDifferently #UKInvestment

This past month has been filled with events that celebrate the very best of British culture, creativity, and community spirit. From international film festivals to iconic sporting achievements, we’ve seen moments that truly define what makes Britain & Northern Ireland GREAT. Swipe through our September highlights to relive these unforgettable moments that showcase British talent and resilience across fashion, film, music, sports, and heritage. 💫 Which moment was your favourite? Let us know below! 👇 #SeeThingsDifferently #GREATBritain #CulturalHighlights #BritishCreativity #SeptemberHighlights

🌍🍃Pushing the boundaries of sustainability and luxury🍃🌍 The UK continues to innovate in the world of sustainable luxury. At this year’s London Design Festival, the world’s number one Scotch Whisky brand, Johnnie Walker, revealed their lightest ever 70cl Scotch whisky glass bottle — a design that redefines luxury by embracing a more “delicate” look, all while reducing carbon emissions. Swipe through our carousel to explore this breakthrough in sustainable packaging. Just yesterday, Diageo followed up with the announcement of another exciting milestone — their first paper-based bottle trial for Johnnie Walker Black Label. This trial represents a bold step towards reducing waste with a 90% paper bottle, now being tested with bartenders in Edinburgh. From glass to paper, Scotland’s Johnnie Walker and Diageo are setting a new standard for the future of British sustainability and innovation. #SeeThingsDifferently #Sustainability #JohnieWalker #Whisky #BritishInnovation