Forsta

Holiday gifts aren’t the only thing we're excited about this season. We’re proud to announce that we just crushed it by earning 15 badges in the G2 Winter 2025 Report!   These badges demonstrate our commitment to innovation and delivering the kind of product performance that brings meaningful value to our customers. We’re spearheading innovation across: ⭐Feedback Analytics ⭐Data Visualization ⭐Business Intelligence ⭐Survey ⭐Enterprise Asia Pacific Employee Engagement ⭐Asia Pacific Data Visualization ⭐Small-Business Data Visualization ⭐Small-Business Business Intelligence ⭐Mid-Market Survey ⭐Mid-Market Business Intelligence ⭐Enterprise Text Analytics

AI is powerful, but it’s only as good as the data it learns from. Market researchers have been tackling bias for decades—now it’s time to teach AI the same rigor. From diverse datasets to human review, our latest blog explores practical strategies to ensure AI delivers fair, accurate, and actionable insights. Let’s lead the charge against AI bias. 🧠 Read more: https://lnkd.in/d2FcurvU

Are you leading the charge, or playing catch-up? Automation and AI are joining hands 🤖 Explore the trends to look out for in market research efficiency: https://lnkd.in/gzfJqc6i

Think VoC and CX are the same? Think again.   Voice of Customer (VoC) is about HEARING your customers, while Customer Experience (CX) is about RESPONDING. Integrating VoC into CX isn't just smart—it's your secret weapon for exceeding expectations.   Get more expert insights below from our very own Mark Ratekin, CCXP in a new series of articles in Luminate on the Voice of the Customer (VoC): https://lnkd.in/ghtNgQmM The Research Society

Struggling to truly understand your customers despite having tons of data? Zero-party data is the game-changer. When customers voluntarily share their preferences, brands get insights that are more accurate, trusted, and impactful. Learn how zero-party data can strengthen customer relationships, improve personalization, and enhance data privacy. Read more here: https://lnkd.in/gvc_2XSP

Go behind the scenes of the UK Customer Experience Awards 2024 🏆 As a judge for this year's awards, Kat Stroud, CCXP our Senior CX Consultant, was front and center for all the strategies transforming customer experiences. Key lessons: 1️⃣ Hire with heart 2️⃣ Break down silos 3️⃣ Connect personally 4️⃣ Build true relationships 5️⃣ Use data wisely Check out Kat's full takeaways here: https://lnkd.in/gMraRihM

Agile market research, the buzzword you may have forgotten about. Now, super-charged with AI and automation it's the feedback loop on steroids. The methodology you're likely already using is here to stay, let's see why: https://lnkd.in/gkxvCxSm

Innovation isn't just a buzzword for Lacuna Agency (formerly 7th Sense UK). It's their award-winning strategy. Congratulations to the Lacuna Agency team for their win in the Groundbreaking Research Project category of The Marketing Research and Insight Awards by Quirk's Media. We're proud partner with them as they set new standards for insights and research. 

Struggling with skyrocketing customer acquisition costs and unsustainable growth strategies? Operational excellence is the answer. By optimizing internal processes and fostering genuine customer relationships, brands can reduce CAC and drive sustainable, loyalty-driven growth. 🚀 Discover how shifting from ad-heavy campaigns to a more efficient, customer-first approach can transform your acquisition model. Read more here: https://lnkd.in/gpZn4U6G

In the world of CX, balancing speed, automation, and personalization can feel impossible. Luckily, we’re experts in marrying together tech and innovation to drive exceptional customer experience, making the impossible feel within reach. Meet our team at the CX UK Exchange to navigate today's customer experience maze of delivering lightning-fast service without losing the human touch. 🗓️CX Exchange: https://lnkd.in/ey_GPkqU