Enjoy Digital

Congratulations to Andrew Ash and Andrew Roo at Enjoy Digital on their re-certification to ISO 27001:2022. They have done a tremendous amount of work to achieve their ISO 27001:2022 Upgrade. Well done! 🎉 Enjoy Digital  – Enjoy approaches every project with a big-picture mindset while meticulously attending to the finer details. Every solution they deliver is grounded in data-driven insights, and their vision is both simple and ambitious: to make every digital interaction transformative—for every brand, every user, and across every channel. While this vision inspires Enjoy, it’s the team that truly drives the company forward. Enjoy’s experts come from diverse backgrounds, bringing unique skills and perspectives to create digital experiences that stand out and deliver measurable impact. With a commitment to working ethically, strategically, and collaboratively, the team draws on their extensive expertise to ensure each digital experience is more impactful and enduring. https://lnkd.in/ez4Dxw8F

We do a lot of CRO at Enjoy Digital and this insightful ~20 min podcast episode from Nudge Podcast resonated (all the episodes do tbh, it's great and I highly recommend it) - this episode looks at psychology-backed rules for website optimisation specifically for SAAS products selling online. There are however some useful nuggets that are wider reaching beyond SAAS. Here are 10 tips summarised from the podcast - go listen to the full thing, it's great. 1. Productise what your software does and be specific 2. Highlight only your top 3 benefits and show the 'before' on the left and the 'after' on the right 3. Display a great but imperfect average rating. A rating of 4.9 out of 5 is actually perceived as 'better' (more believable) than a 5. Is perfect even possible? 4. Order plans left to right 5. Pricing on the left-hand side 6. Focus on the price difference of premium plans 7. Don't make your free trial longer than 7 days 8. Limit usage not features in your free trial 9. Give gifts to long-term customers to increase the LTV (don't give gifts to new customers) 10. Offer generous downgrades to customers going through hard times https://lnkd.in/edJ68nxQ (Note - BTW, I do think some larger brand considerations sit outside of these conversion-focused rules).

Anna-Francesca Mehl and I had fun at the Funnel event yesterday night in London. Three super interesting talks - all very different covering marketing effectiveness and efficiency and a new research piece that supports the compound positive effect that consistency in creative can result in over time (https://lnkd.in/eds5SREN), the importance of triangulation of attribution modelling to get the most accurate analysis (MMM, Incrementality, and Click Based Attribution), and the importance of training our brains to support softer skill development to help us focus better. Wide topics, incredible London backdrop and good company. We will digest it and share more thoughts on it soon. Enjoy Digital 🚀

From Search Engine Marketing Manager to Managing Director! We're incredibly proud to share that Andrew Ash has been promoted to MD. Andrew has played a pivotal role in Enjoy Digital's growth over the past 15 years, and we're confident in his leadership as we continue to deliver exceptional digital experiences for our clients. Learn more about his vision for the future: https://lnkd.in/eXKYKJaS  #growth #careergrowth #digitalagency

Are you an expert at making brands more visible online? Well, you might just be the expert we’re searching for 🔍 We’re currently hiring for an SEO executive within our growing performance team. Apply here - https://lnkd.in/eMV_RA2j SEO not your bag? No worries — we’ve got more live vacancies on our careers page: https://lnkd.in/eP69e2Nd Plus, we’re always taking speculative applications! Simply pop us an email at jobs@enjoy-digital.co.uk and we’ll do the rest.

Today, we kicked off Monday in the Enjoy Digital HQ with a game of Family Fortunes. This special edition version saw us pitch several questions to an external audience of 100 people (the power of adhoc surveys) and have the team guess the answers. We even had the buzzer sounds, a fastest finger first, a star prize and, like any great gameshow, the chance to win a Fiat 500... ...OK, the car was a HotWheels one at £1.89 from B&M, but what do you expect!?! With a varied number of questions covering home improvements, real estate and travel, we asked all the important questions, none more important than "Is a Jaffa Cake a cake or a biscuit!" ... aaaand the survey said ... Nah ... What do you think? If nothing else, we now know that Mark Richards is a natural and could be the next BBC or ITV quiz show host! I, of course, was the glamourous assistant!

In June, we scooped up the award for "Best Commerce Solution" at the global Umbraco awards, with our Head of Technical, Ollie Picton, being recognised as an MVP in the Umbraco Community. 🏆 While attending the conference, Ollie sat down with the good people at Enterprise Times to talk all about the benefits of open source software and strategies for successful implementation. 🔗Find out more: https://lnkd.in/e5cB24CP

📢 New Case Study! 📢 The property sector is dynamic, super competitive and all about delivering results.📈 We should know; we’ve been Hunter’s lead digital agency for over 5 years now — from driving localised branch activity to managing their wider digital strategy and performance marketing. Our goal? To help them grow digitally and support their mission to become the nation’s favourite estate agents. Hunters Estate Agents are a pleasure to work with, always striving for excellence and pushing boundaries in the property market. 🏡 Curious about the results? Check out the full case study here: https://lnkd.in/eq7Vsitb #CaseStudy #PropertyMarketing #HuntersEstateAgents #DigitalMarketing #EnjoyDigital

Now that the UK has re-emerged from the General Election and Euros, it's safe to share the 3 tips on #opensource software that Oliver Picton, Head of Technology Enjoy Digital shared with Roy Edwards from Enterprise Times: 💡 Look for an open-source platform with solid support 💡 Scrutinise the code, or commission penetration testers to check for security vulnerabilities 💡Look for a flexible open-source platform that facilitates extension and customisation and allows for bug fixing without enterprises having to rely on third-party support Oliver was speaking to Roy at the Umbraco Business Summit, where he described how Enjoy Digital has built award-winning #eCommerce solutions for #enterprise clients on the Umbraco #CMS platform

A week ago the Enjoy Digital team spent a day at the races in York. Like a lot of companies these days, remote working can fragment the social aspect of any business but, at Enjoy, we are always working to bring people together and I like to think we do a good job of it. I am going to say that given I am a part of the amazing culture team, Life@Enjoy, but I do mean it! I have the pleasure of working with some amazing people to make things like the day at the races happen and to make everyone feel valued, welcome and a part of the team no matter where they are working from. Now, dare I say it, we have to plan for Christmas!