Founder at eLearning Plus - I've empowered 100s of SME organisations to maintain compliance, upskill their teams, build new competencies, and hit strategic goals with expertly crafted digital learning experiences.
The Long Scroll bundle: A Disingenuous Sales Approach? I seem to be getting more and more of those long-scrolling emails and web pages offering seemingly irresistible product package bundles and I’m interested in what others think to them. They start with a modest price, but as you scroll, more items are added, and the price skyrockets—only to be followed by an amazing discount. To top it off, a countdown timer pressures you to buy before the "deal" disappears, creating a sense of urgency and value. But to me, it often feels more manipulative than genuine.The latest one I received was a bundle valued at £49,700 discounted to £497 – how could I say no! 😊 I feel the issue with this sales tactic is that it can erode trust. When people feel manipulated into making a purchase, they are less likely to form a connection with the business. While this method might generate quick sales, it can harm long-term customer relationships and damage a brand's reputation. In an era where transparency and authenticity are increasingly valued, tactics like these can backfire. Instead of relying on pressure and “amazing” discounts, we as a business look to focus on building genuine relationships with our customers. This means offering honest pricing, delivering real value, and engaging with customers in a way that prioritises their needs. While the long-scroll, high-pressure model might bring in short-term gains, the real question is; “are we building relationships that last, or just chasing quick wins”? I’d be interested to see if you are seeing more of these types of sales tactics and what do you think to them? Do they work for you? Do you like or dislike them and would you use them? #SalesStrategy #CustomerTrust #EthicalMarketing #CustomerRelationships