Duel Tech

A festive thanks; from all of us at Building Brand Advocacy, to you. 💜 If you’re a new listener, or an avid fan who doesn’t often hit ‘Follow’, here’s your chance to kick off 2025 with a little something special. 🎧 Give us a follow on Spotify or Apple Podcasts (click from the comments). 📸 Screenshot it and send the picture our way, via DM.  ⭐ We’ll be in touch with a festive gift, ready for when we’re back in 2025! It’s our way of saying thank you – for championing us and tuning into the stories, strategies & voices driving genuine Brand Advocacy. So, start following today and claim your gift! Advocacy’s better when it’s shared. #BuildingBrandAdvocacy #PodcastCommunity #Marketing #BrandAdvocacy #MarketingPodcast

Big moves. Duel Tech is named a TechRound100 winner, and earns a spot on the UK Fast Growth Index 2024. 💥 Spotlighting the fastest growing scale-ups across the UK & Europe, these milestones underscore a simple truth; Brand Advocacy is the game-changer to bet on. Huge thanks to TechRound, the Fast Growth Index and every customer, colleague, and Advocate who has gotten us here. Growth with purpose is always worth pursuing. (Cheesy, but true.) See who’s shaping the future with us & learn more… On the TechRound100: https://lnkd.in/dWJqn3ex  On the Fast Growth Index: https://fastgrowth50.com/ #TechRound100 #UKFastGrowthIndex #BrandAdvocacyWithDuel

✨ UK Creators, the spotlight is on you! @Abercrombie & Fitch has brought The Creator Suite to the UK, in partnership with Duel Tech. The brand is nailing elevated essentials for all of life’s moments, and now they’re giving UK-based creators a chance to bring their authentic Abercrombie stories to life. Here’s what you’ll experience in The Creator Suite: 📸 Crafting content to earn rewards & progress through exclusive levels. 🧥 Previewing new launches & member-only promotions. 🎉 VIP invites to special events & in-store experiences. 💸 Earning commission as part of Abercrombie’s affiliate program. A massive shout out to the team that brought this UK launch to life! Mercedes Curtis, Enya Donnelly, Leah McCalliog, Katie Adams, Ali Serrano, Meghan Slattery, Mallory Holland, James McGary, megan brophy and Carey Collins Krug (she/her) helped create this next phase of Abercrombie’s global growth. This wouldn’t have been possible without Duel’s Alev Gunes, Margaret Phelan, Noura Ahmed, Joram Cano Cuevas and Paul Archer. If you’re UK-based with over 1.5k followers and ready to dive into a world of rewards, exclusive perks, and classic Abercrombie brand magic, now’s your chance. Sign up here to get started: https://lnkd.in/eyZWf_CK #AbercrombieUK #AbercrombieAmbassadors #YourA&F #BrandAdvocacyWithDuel #BrandAdvocacy #AdvocacyProgram

The final Social Commerce Summit of the year is done & dusted. 🎤 From the first speaker to the last connection made, the Autumn Edition delivered. This was a space for bold ideas, sharp insights, and actionable strategies to shape the future of Social Commerce. Here’s what stood out (as fed-back by you): 🎙️ Ben Gallaga (Luxe Collective Fashion) shared the unfiltered story of building a brand — from the victories to the growing pains — and broke down the TikTok strategies driving Luxe Collective forward. 🛠️ Jimmy Charnock (Represent), Sarah Ashwick (L'Oréal), Olly Hudson (The JAQ Group), and Joe Marston 🚀 (Soar With Us) took on the big questions: scaling with creators, building Advocacy, and what’s next for community-driven commerce. 🌟 Cathriona Nolan (ex-Pomelo Fashion) and Yoann Chipotel (Emplifi) explored how UGC is evolving into community-generated content, turning trust into a competitive edge. Huge thanks to every speaker, our tireless Events Pod, and our brilliant partners: Emplifi, Soar With Us, and DigitalGenius. The biggest thanks, though, goes to every one of our attendees through the year. You made three sold-out Summits – and the whole of 2024 – unforgettable. Watch the highlights below. Keep up with Building Brand Advocacy to tune into the live episodes. (Bonus: there’s an Insights Report, landing soon.) The best is still to come! #SocialCommerceSummit #BrandAdvocacyWithDuel #SocialCommerce #BrandAdvocacy #MarketingCommunity

Duel Tech has made Deloitte’s UK Fast 50 list for Technology. 🔥 Named one of the fastest growing tech companies in the country, the team is fast making Brand Advocacy the cornerstone of fashion, beauty & Social Commerce innovation. This isn’t just the future — it’s happening now, and this recognition shows the momentum is real. Today, we’re celebrating the A players behind it all. (Yes, even the ones who artfully skipped the photo op). Big thanks to Deloitte and every customer, peer & Advocate paving this path with us. See where Duel stands and the great company we’re keeping at the link: https://lnkd.in/endwmn72 #UKFast50 #DeloitteFast50 #BrandAdvocacyWithDuel

🐐 Beekman 1802 knows the power of community-driven Advocacy. In the skincare world, customer trust and authentic engagement make all the difference. Beekman 1802 has embraced this by empowering fans to be the heart of their brand story. The leading skin-health brand, on a mission to spread kindness, channeled the purpose & creativity of its incredible customer base into a powerful Brand Advocacy program. The Kindness Krew enables their most passionate customers to: 📸 Share brand content & complete Kindness challenges to earn rewards. 🌟 Access new product previews & exclusive offers. 🎉 Participate in unique brand experiences. 💰 Earn commission as trusted Beekman Advocates. In just 6 months, the program has delivered... – 40% of Beekman’s total Earned Media Value – 2,192 social posts – 229,408 engagements – 32.2M+ reach – 2,654 pieces of UGC – 8x increase in revenue from social commerce – 4x ROAS A huge congrats to the Beekman 1802 team for transforming their vision into a reality: Brad Farrell, Jenny Borland and David Baker. This couldn’t have been achieved without Duel’s own Caitlin Hoffman, Alev Gunes, Kemar Brown, @Noura Ahmed and Paul Archer. Check out the full Case Study. 👇 https://lnkd.in/e7nAwmuP #BrandAdvocates #BrandAdvocacywithDuel #UGC #AdvocacyProgram #KindnessKrew #Beekman1802

The first of many exciting additions to this season's Social Commerce Summit line-up. 💥 Ben Gallaga is an industry icon those in fashion can't afford to skip learning from. If you want to know the secret sauce to selling luxury on TikTok Shop (£12k bags included!), this man knows it. Apply for your seat at the Summit. Come along. Learn to level up from the Founder & CEO @ Luxe Collective Fashion. (Fashion & beauty brands in our network, use the code 'DUEL100' to attend for free, if successful! Yes, seriously.) 👉 https://lnkd.in/ejMenFPm #SocialCommerceSummit #BenGallaga #LuxeCollective #SocialCommerce #BuildingBrandAdvocacy #BrandAdvocacy

🤫 A best kept secret is out… The Social Commerce Summit is BACK, for an Autumn Edition. Brought to life by Building Brand Advocacy (the podcast Duel proudly sponsors), this is an unmissable afternoon for leaders in the D2C fashion, beauty & lifestyle spaces. Get ready for specific, actionable advice and learnings on growing through Social Commerce; ones that will actually drive brand growth in 2025. Joining us on October 24th in London, you can expect: – Tactical Panel talks with industry titans. – 1:1 Advocacy Surgery Sessions, tailored to your brand. – An expert, industry-leading Keynote. – A founder-led Fireside Chat. …and plenty more. These Summits sell-out fast, so act quickly if you’d like to be there. Apply for your seat using the link.  👉 https://lnkd.in/ejMenFPm As a friend of Duel’s, you can use the code ‘BBA100’ to come for free (if you’re successful). Here’s to an epic afternoon together! #SocialCommerceSummit #SocialCommerce #MarketingCommunity #LondonEvents #BrandAdvocacyWithDuel

💄{{linkedin_mention(urn:li:organization:9339049|Charlotte Tilbury Beauty)}} knows the value of powerful storytelling. Especially when their own customers do the talking. In the competitive landscape of the beauty industry, the brand has found a way to diversify customer acquisition and create meaningful connections with passionate fans. It’s all done through their Magic Beauty Stars Advocacy program. And a little help from Duel. Together, we built an Advocacy program that allows valued creators to…   – Create content that earns rewards & unlocks opportunities. – Preview new products & promos. – RSVP to exclusive events. – Earn commission as a Charlotte Tilbury Magic Beauty Star. Over the course of 12 months, the program has generated: – 10x ROI  – 135% increase in program revenue  – Social reach in the millions – Thousands of pieces of UGC Want to learn more about the program? Check out the full case study here. 👇 https://lnkd.in/d4zN4st5 #BrandAdvocacyAtDuel #BrandAdvocacy #MagicBeautyStars #CharlotteTilbury #CaseStudy

{{linkedin_mention(urn:li:organization:2548785|Monica Vinader Ltd)}} knows there’s strength in numbers. Especially within their powerful customer community. By launching the MV Insiders program with Duel, they mobilized their passionate fans to share their love for the brand and earn rewards. ⭐  Here’s how the program works: – Customers join the MV Insiders Program. – They share their Monica Vinader experiences and purchases on social media.  – Ambassadors receive exclusive perks, early access to new releases, commission & more. – The program tracks and rewards their Advocacy, fuelling organic growth 🎯 The result? Monica Vinader has created a cost-effective channel for scaling revenue. Achieving… – A program consisting of 16.6k+ members  – 19x ROAS from affiliate/referral revenue 👉Want to learn more? Dive into the full case study at the link: https://lnkd.in/dbs3YrKg #BrandAdvocacy #LuxuryJewelry #MonicaVinader #MVInsiders #CaseStudy