Today we launch Clouded II, a documentary film produced in association with Hewlett Packard Enterprise, that has taken us across the globe to uncover the true cost of cloud. In the last 12 months, we have endeavoured to unpick the misconceptions, the myths and the trends hitting the media. From repatriation, spiralling costs and misspent promises, to the consumption of the world's resources. Clouded II is a honest, balanced and frank look at the cloud landscape - it's time to pull back the curtain. Stream Clouded II now on https://www.clouded.tv/ Enjoy. David Linthicum, Jez Back, David Kohnstamm, Gerry McGovern, John Frey, Karl Havard, Kirk Bresniker, Liam Holohan, Mark Butcher, Nicola Peill-Moelter, Ph.D., Steven Gonzalez, Winston Ma, CFA Esq., Daniel Tremayne-Pitter, Katy Hamilton #cloudtechnology #cloudeconomics #sustainability
DARK MATTER
Marketing Services
Hartley Wintney, Hampshire 2,400 followers
Open eyes & minds to create a better digital future
About us
A Strategic Consultancy in the technology sector delivering precision initiatives for global brands & governments. Our core mission is to 'Open eyes & minds to create a better digital future'. Dark Matter research methods we provide deep insight into behaviours and technology cultures, informing strategies and narratives. Experts in raising market awareness and tackling evolving tech challenges, we offer objective, honest, and creative strategies and content for lasting change. OUR PRINCIPLES Our research and strategy is based upon validated evidence, gathered first-hand from across the globe. Our approach is non-coercive and ethically factual; with a commitment to not mislead audiences or distort information. We are committed to unpicking conventional sales and marketing hype for organisations who seek to speak the truth. We do this by a ruthless endeavour, continually expanding our knowledge base by speaking to technologists, business leaders, academics, and policymakers. We believe that democratising opinion and fostering healthy debate that can shape the future of our relationship with technology.
- Website
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http://darkmatter.co.uk
External link for DARK MATTER
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- Hartley Wintney, Hampshire
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Behavioural Research, Behavioural Science, Marketing Campaigns, Advertising Campaigns, Video Production, Technology Marketing, Marketing Strategy, Market Research, Sector Research, and Enterprise Infrastructure
Locations
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Primary
Dark Matter | Chester House
Hartley Wintney, Hampshire RG27 8NW, GB
Employees at DARK MATTER
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Karl Havard
CCO of Nscale - Member of the Board of Trustees, Blind Veterans UK - Board Advisor - Founder
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Daniel Tremayne-Pitter
CEO at DARK MATTER // AI & Cloud Technology Inquisitor
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Ben Pratchett
Video & Animation Specialist at DARK MATTER
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Megan Pitter
Production Assistant at DARK MATTER
Updates
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We are thrilled to support the Open Cloud Coalition to drive meaningful change and shape the future of cloud computing across the UK, EU and beyond. It has never been more important to advocate for openness, innovation and interoperability to foster a fairer, more diverse cloud ecosystem. By supporting the OCC’s mission, we are committed to opening eyes and minds to the need for more transparent cloud transformation.
🚀 Exciting News! New Members Join the Open Cloud Coalition 🌐 We are thrilled to welcome five new members to the Open Cloud Coalition (OCC), united in our mission to foster openness, transparency, and competition in the cloud industry. These new members bring fresh perspectives, expertise, and a shared commitment to driving innovation and transparency in the cloud community. Here’s what our new members have to say: 💬 “We’re proud to be part of the Open Cloud Coalition, standing alongside providers dedicated to fair and transparent cloud services. Collaboration through initiatives like the OCC is essential for shaping a future where openness and accessibility in cloud services benefit businesses and communities alike.” – Matthew Burden CEO of BlackBox Hosting Ltd 💬 “We are excited to join the Open Cloud Coalition and support its mission to drive innovation, collaboration, and progress in the cloud ecosystem. By working together with industry leaders, we aim to advance sustainable, open, and secure cloud solutions that benefit businesses, communities, and the wider economy.” – Danny Quinn, Managing Director of DataVita 💬 “We are thrilled to join the Open Cloud Coalition and fully embrace its values of transparency, openness, and competition. As leaders in AI development within the defence and national security sector, we are deeply committed to driving innovation that addresses the complex challenges facing our industry. By working together, we can foster greater trust, interoperability, and resilience across the cloud market.” – Seb Matthews, Vice President of Adarga 💬 “Dark Matter is thrilled to support the Open Cloud Coalition to drive meaningful change and shape the future of cloud computing across the UK, EU, and beyond. Acting in our position as an advisory member, we are committed to helping define a new era of cloud technologies that are equitable and sustainable.” – Daniel Tremayne-Pitter, CEO of DARK MATTER #OpenCloudCoalition #Innovation #Collaboration #CloudComputing #DigitalFuture
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"It felt like a business transaction rather than a ransom." The hackers in 'Butterfly' operated with chilling efficiency and professionalism. Our research exposes the unsettling truth about the organised crime networks behind many cyber attacks. Butterfly follows the true story, stream here: www.butterfly.film/ #SmallBusiness #Cybersecurity #Ransomware #DataSecurity #CyberAwareness #CyberCrime #DataProtection #ITSecurity
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"It's like being caught in a net, trying to find your way out unharmed." The story told in Butterfly is a powerful reminder that any business can become a victim of a cyber attack. Dark Matter is committed to opening eyes and minds to the challenges around technology. We use real-world stories, like the one in Butterfly, to educate and empower businesses to protect themselves and make considered technology decisions. Watch the film and join the conversation. Stream Butterfly in full at www.butterfly.film
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The numbers are staggering. Ransomware attacks are on the rise, and small businesses are increasingly becoming targets. So much so, 60% of small businesses that experience a ransomware attack go out of business within 6 months. Butterfly tells the true story of one company's fight for survival in the face of a ransomware attack. Watch it now and learn from their experience. ➡️ www.butterfly.film
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'Butterfly: A True Cybercrime Story,' is out now. A must-watch docu-drama that sheds light on the critical importance of cybersecurity for small businesses. 'Butterfly' offers a real-world look at the human and financial costs of cybercrime and provides valuable insights to strengthen your defences. Watch now and join the conversation about building a safer digital future. Stream Butterfly in full at www.butterfly.film #SmallBusiness #Cybersecurity #Ransomware #DataSecurity #CyberAwareness #CyberCrime #DataProtection #ITSecurity
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"It's like being caught in a net and you're just trying to make your way out. Survive. Just make it out alive." 'Butterfly: A True Cybercrime Story' serves as a stark reminder that small business cyberattacks are not urban myths; they can quickly become a harsh reality. Are we taking small business security seriously enough in 2024? Stream Butterfly in full at www.butterfly.film #SmallBusiness #Cybersecurity #Ransomware #DataSecurity #CyberAwareness #CyberCrime #DataProtection #ITSecurity
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'Butterfly' sheds light on the motivations behind cybercrime, as Steven Furnell explains. By understanding the economics of these attacks, we can better anticipate and mitigate risks to protect businesses and livelihoods. Stream the full Butterfly docu-drama at www.butterfly.film #CybercrimeEconomics #CybersecurityResearch #UniversityofNottingham
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Experience the gripping true story of one small business's fight for survival in 'Butterfly: A True Cybercrime Story.' This powerful docu-drama, produced in association with McAfee and Dell Technologies, exposes the devastating impact of cybercrime and highlights the crucial need for robust cybersecurity measures for businesses of all sizes. Stream Butterfly in full at www.butterfly.film
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A thank you to all of our attendees at last week's Clouded Summit. A day of debate and enlightening discussion about our most pressing challenges in cloud. A special thank you to our speakers who set the course of the discussions David Linthicum, Alison McIntyre, Mark Bjornsgaard, Pablo José Gámez Cersosimo, Mark Butcher, Mark Acton, and Karl Havard. Our thanks to our sponsor Hewlett Packard Enterprise, and Clouded champions James Brooks, Dave Strong and Katy Hamilton. #Clouded #cloud