Cuvama

Welcome Encompass Technologies, a leader in modernising the beverage supply chain, to Cuvama! Facing feature-focused sales cycles and the challenge of demonstrating a clear, impactful value proposition, Encompass turned to Cuvama for a collaborative, outcome-driven approach to value selling. With Cuvama, they’re transforming their approach to: ✔️ Scaling Value Conversations Across Teams ✔️ Making Value Accessible and Actionable ✔️ Driving Engagement in Protected Markets

To our customers, investors, friends, fellow practitioners, and well-wishers,   As 2024 draws to a close, we’re reflecting on a year filled with more highs than lows. This was the year we: ✨ Raised our seed round ✨ Acquired customers across all 6 continents ✨ Celebrated a special new arrival to the Cuvama family (spoiler: tiny, adorable, and already a fan of value selling!).   As we step into 2025, we’re excited to continue building, learning, and growing with you. Here’s to a year of meaningful relationships and shared success!   Wishing you all a happy Holidays and a prosperous New Year, The Cuvama Team  🎄

Welcome numia (antes Debmedia), an AI-driven customer journey leader, to Cuvama! Numia recognised the importance of tailoring their value proposition to each customer segment—a critical step in driving more targeted, impactful sales conversations. With Cuvama, Numia is transforming its sales approach to: ✔️ Communicate the right value proposition for each customer segment. ✔️ Increase win rates and reduce “No Decision” outcomes. ✔️ Shorten sales cycles and grow average order value (AOV).

Welcome AutogenAI, a leader in AI powered software, to Cuvama! Facing feature-focused sales cycles and the challenge of combating ‘do nothing’ outcomes, AutoGenAI turned to Cuvama for a discovery-centric approach to selling value. With Cuvama, they’re transforming their approach to: ✔️ Increase win rates by reducing “No Decision” outcomes. ✔️ Grow average order value (AOV) through value-driven conversations. ✔️ Empower champions to build internal support with a clear, collaborative case for change.

Many thanks to MG Gurbaxani, Alex Smith and the Cuvama team for inviting me to the "AI in Value Selling" debate last week. It's amazing that this subject isn't more broadly discussed, explored and utilised. After all, B2B sales has hardly changed in 30 years...so we owe it to ourselves, our teams, and most importantly our clients, to do a better job!

Discover how Jason Haydon, Enterprise Account Executive at Jacquard, leverages Cuvama to co-create impactful business cases with customers. In this interview, he covers how to: ✅ Engage early to build mutual business cases ✅ Align with a customer's unique challenges ✅ Improve the chances of securing budget by enabling a champion Watch the full interview to learn how Jason transformed how he collaborates with customers to win more deals. https://lnkd.in/eSJTbbQy

This week we held our first-ever in-person event discussing the role of AI in discovery and selling value. Despite the stormy weather and cancelled trains, 25 incredible B2B SaaS revenue leaders joined us for a breakfast debate. Together, we discussed in detail "The Role of AI in Value Selling – how much is art vs science". We debated where AI should and should not be used to support salespeople. So many experiences were shared - from great successes to horror stories. The conclusion from all the leaders in the room: there are massive opportunities and risks with AI that are here to stay. This is just the beginning of our Cuvama events - more will be coming! 🚀 Interested in the key takeaways from the session? Drop a comment below, and we’d love to share them with you! Swipe through to see some highlights from the morning.

Enjoyable breakfast session talking all things AI in selling with Cuvama as they continue to redefine sales discovery. Great to join Phylip Morgan Ray Rees Kevin Male and many more. Look forward to the output MG Gurbaxani Alex Smith

JAGGAER switched from another value tool to Cuvama because of Cuvama's discovery-centric approach to value selling. "Cuvama was the natural choice for us. It’s truly unique in focusing on collaborative discovery to drive a value-based conversation. Its emphasis on ease of use for reps means we anticipate much higher adoption rates among sales teams and a substantial impact on our ability to differentiate ourselves in the market.” - Francesco Colavita, Global Vice President PreSales Consulting at JAGGAER Read the full story here: https://lnkd.in/ensWKiVa

Our research earlier this year with 100+ B2B SaaS companies revealed that value selling increases win rates by 48% and deal sizes by 35% on average. Yet it is only applied to 26% of the pipeline. Most shocking of all, only 19% of sales reps regularly sold value in their deals. That leaves a HUGE value selling gap! Read more about the value selling gap in our summary of the research findings here: https://lnkd.in/egWBWTGK Credit to Tom Pisello and April Morley - Value Storytelling from Genius Drive who partnered with us on producing this research.