Catalyx is in The Telegraph today! 📰🎈 We’re thrilled to share that Catalyx is featured in today's edition of The Finance & Business Guide in The Telegraph newspaper! Our CEO and Founder, Guy White, takes centre-stage in a full-page spread, diving deep into a topic at the core of what we do – the art of looking beyond the obvious to make innovation success predictable. We were delighted to share insights on how brands can break away from the usual approach and discover the hidden consumer insights that lead to category-defining product success. This feature is more than just ink on paper – it's a testament to the impact and expertise we've built in helping our clients unlock $1bn in value by making their innovation success more predictable. Grab your copy and head to the Finance & Business section today, or visit the link in the comments to see how we’re helping brands look beyond the obvious to make innovation predictably successful.
Catalyx
Business Consulting and Services
London, England 7,562 followers
The consumer-centric innovation consultancy promising to Never Settle until our work unlocks progress for your brand.
About us
Have you ever tried pushing a balloon down a corridor full of sharp objects? If you’ve ever developed a consumer goods innovation, we’d say so. With traditional research methodologies providing incomplete consumer insight and obstacles from internal stakeholders, there are dangers that threaten to pop your balloon at every twist and turn of the journey. It’s no wonder that by all measures, the majority of innovations fail in-market. Catalyx is here to help your balloon avoid the perils and to ensure your innovation is one of the few that flies. Catalyx makes product success predictable throughout your end-to-end innovation process. Our 4 pillars to innovation progress cover the entire innovation cycle. We do this through our unique model which combines robust consumer understanding with a proprietary process to ensure you can take immediate actions from our work. We have global expertise; our team has partnered with clients in over 50 countries and can help you progress your innovations in any market in the world. Our data is generated through our award-winning Consumer Understanding System which navigates complex consumer preferences; capturing ethnographic data at quantitative scale to determine what consumers think, feel, do, and want from their brands and products. Everything we do passes through the Catalyx Elevation Process™. Our 9-step process to go from data to deck ensures we surface insights and recommendations that guarantee you maximise your innovation. This is all underpinned by the Never Settle promise; meaning we don’t rest until what we reveal is new, actionable, and immediately valuable. We are always on the lookout for people who share our excitement for growth. If you embrace change and want to contribute to it, we want to hear from you. Get in touch with us on our website or directly on LinkedIn.
- Website
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http://www.thecatalyx.com
External link for Catalyx
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Brand Development, Insight Generation and Consumer understanding, Innovation and New Business Development, Brand building, Innovation, Brand Strategy, New Product Development, Consumer Research, Consulting, Concept testing, Market Research, Insight, Unmet needs, Demand spaces, Innovation funnel, Innovation platforms, Jobs to be done, Consumer goods, Qual at Quant Scale, and Marketing and Communication
Locations
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Primary
Get directions
37 Houndsditch
Sandbox Workspace City
London, England EC3A 7DB, GB
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Get directions
25, rue de la Navigation
Geneva, GE 1201, CH
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Get directions
Ulitsa Henrik Ibsen 17
Sofia, Sofia City 1407, BG
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Get directions
Chicago, US
Employees at Catalyx
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Atul Paradkar
Lead Projects that Drive Faster Innovation, Efficiency Improvements, and Cost Reductions, using Agile and Generative AI Solutions
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Yvan Goupil
Consumer Insights | Brand Strategy | Innovation Development | Data Analytics | Storytelling
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Devra Jacobs
Head of NA @Catalyx | Consumer Insights | Behavioral Science | Innovation | Thought Leadership
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Guy White
CEO and Founder @ Catalyx
Updates
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Did you know these facts about us? 👀 Catalyx makes your innovation success predictable by going beyond the obvious when it comes to consumer truths. Don't just take our word for it, check out these stats about our work. When most CPG products fail in-market, discover why it is that our clients choose to partner with us - again and again. Ready to launch your next successful innovation? Click the link to connect with us today! 🎈 🔗 https://lnkd.in/duMSiFS
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We're #hiring a new Office Administrator in Sofia, Sofia City. Apply today or share this post with your network.
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Do you know what truly resonates with your consumers during Boxing Day sales? 🛍️ This key trading moment isn’t just an opportunity to boost your festive numbers, it’s also a chance to uncover insights that can shape a strategy for 2025 that goes beyond price promotions. Catalyx Festive Missions provide the knowledge you need to grow market share during these unique trading moments. With no need for store permissions and the ability to launch your project within 24 hours, now is the time to act. 📩 Speak to the team at Catalyx today: innovate@thecatalyx.com
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We're #hiring a new Research Manager in London Area, United Kingdom. Apply today or share this post with your network.
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Gifting behaviour very different from normal behaviour 🔎🎁 During the unique festive season, choices aren’t just about practicality, they’re deeply tied to emotions, traditions, and creating moments of joy. And it doesn’t end at the purchase. What happens when the gift is unwrapped? How is it used, shared, or even consumed in real life? Catalyx Festive Missions help you go beyond the surface to understand these unique gifting and usage moments. By capturing real consumer experiences, from unboxing excitement to the way products are integrated into festive celebrations, we uncover the insights you need to create products and experiences that resonate long after the holidays. We capture images, videos, and verbatim directly from your consumers as they gift, unbox, and use your products. Whether it’s the thrill of unwrapping a toy, the joy of lighting a seasonal candle, or the shared experience of festive food, we provide you with the real-world understanding needed to innovate with confidence. Ensure your festive innovations resonate in 2025 by building a strategy that doesn’t just meet consumer expectations, but creates moments they’ll treasure. 🔗 Speak to the team at Catalyx today to find out more: innovate@thecatalyx.com
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Last call to understand your Super Saturday consumers! 📆🎄 Super Saturday is predicted to be the busiest Festive Shopping Day in 2024, but do you know how to engage your consumers through seasonal innovation? This is your chance to generate the true behavioural insights needed to craft a stronger festive innovation strategy for 2025. Catalyx Festive Missions capture real-life consumer behaviours during the holiday season, providing critical insights into how people shop, gift, and celebrate. By understanding these unique moments, we help brands shape winning strategies for their next festive period. 🔗 Speak to the team at Catalyx today to find out more: innovate@thecatalyx.com
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Festive consumer behaviour is unique, and each key trading moment requires a tailored approach.🎄🔍 With gifting at the heart of the season, do you truly understand what drives consumers' choices? Catalyx Festive Missions uncover the critical insights needed to drive year-on-year growth for your festive trading. By capturing rich images, videos, and verbatim, we reveal how consumers shop, gift, celebrate, and use products during this key trading period. Act now to ensure your 2025 festive proposition resonates, as once this season ends, so does the opportunity to learn! 🔗 Get in touch with the team at innovate@thecatalyx.com to get your ultimate guide for making the 2025 festive trading period even better.