Candy Kittens

A note from our very own Father Christmas ✨ Close those laptops friends — we wish you some peaceful time away from your desks with your families and loved ones. The Sweet Factory has shut its doors until January 2nd. Have a fantastic Christmas and New Year. 🎄 We’ll see you all in 2025 🍬🏭 #NoNastiesAllGood

✨ 2024: WHAT A YEAR IT'S BEEN! This year, Candy Kittens has continued to break the mould in confectionery, driving 7% of the category’s value growth in the last year and outpacing the competition by delivering over double the value growth of some of the category’s biggest brands, combined! We’re proud to be the fastest-growing sweets brand in the UK, proving that a sweet treat can be both iconic and plant-powered. Highlights of 2024:  🍬 50% RSV growth YoY on our most established products  🍬 We took our mission all the way to Parliament, campaigning to show that meat has no place in sweets!  🍬 Our biggest ever investment in digital advertising  🍬 FMCG's BIGGEST ever TikTok live in the UK, selling out of our advent calendars in just 30 minutes  🍬 Championing our mission of "No Nasties. All Good." This year has been all about pushing boundaries with innovation and building a stronger, more engaged community. From daring new flavours to impactful campaigns, we’re dedicated to taking over the nation with Plant Power. Thank you for being part of our journey—here’s to making 2025 even sweeter! 🪴 #PlantPower #CandyKittens Source: NielsenIQ Retail Measurement | Sugar Confectionery (bagged sugar confectionery brands excl. mints & chewing gum) | GB Grocery Mults | YTD w/e 07/09/24, YTD w/e 30/11/24, L52W w/e 05/10/24 Jamie Laing Edward Williams 🍬

Want to treat your team before Christmas? 🍬 Now is your last chance - place an order by 1pm on the 18th December and we will take care of the rest! We offer delivery to multiple addresses, and can even add a gift note! Click here to learn more https://lnkd.in/eHVZDHVc Or drop us an an email at support@candykittens.co.uk 🎉 #christmasgifting

WE ARE HIRING!! 🍬 🎉 Looking to get 2025 off to a sweet start? We're on the hunt for a Midweight Creative Designer to join the Candy Kittens crew. If you’re the kind of person who can’t walk down the street without spotting design inspiration, mentally redesigns menus while waiting for coffee, and isn’t afraid of pushing boundaries, we want to hear from you. You’ll be bringing our plant powered brand to life across everything from eye-popping packaging to scroll-stopping campaigns. 🪴 #Hiring

Candy Kittens are #hiring! Know anyone who might be interested? 🍬

🎄 Our First Christmas Conference Abroad! 🎄 The Candy Kittens team kicked off the festive season with an unforgettable trip to Amsterdam for our first-ever Christmas conference abroad. It was a few days packed with fun, inspiration, and team bonding as we geared up for an even bigger and better 2025! 💻 We checked in at the Hoxton Hotel, where we were welcomed with a delicious meal to kickstart the trip. The day began with a strategy session where each team shared their plans to make 2025 bigger and better than ever before - we all looked ahead to exciting opportunities and growth! 🚵♀️ We set off on a bike tour of Amsterdam — rain or shine, we powered through! Despite the weather, the tour was a fun and unique way to explore the city together. 🎄 We wrapped up the day with a serene canal boat tour, followed by a festive Christmas dinner. It was a perfect moment to reflect on the achievements of 2024 and look forward to an even brighter 2025. 🏭 The adventure continued as we crossed into Germany to visit one of our factories. It was an incredible opportunity to learn about the innovative, plant-powered sweets we create and the processes behind them. 🔔 What an inspiring way to close out the year! The Candy Kittens team is now putting the finishing touches on our 2024 projects before we break for the holidays. Holiday Closure Notice: Please note that The Sweet Factory will be closed from Friday, December 20th to Tuesday, January 2nd for the festive season. Here's to an exciting year ahead! 🌟🎉 #TeamCandyKittens

We take performance reviews VERY seriously at Candy Kittens 🍬 👀

🚨 We set a TIKTOK SHOP RECORD! 🎯 🚨 📈 Our debut live was officially the biggest ever live stream for TikTok shop within the UK for the food and beverage category. 🧍 Over 130,000 TikTok users joined us across four hours with over 3 million impressions. 🛍️ We sold OUT of our advent calendars within 30 mins and sold over 1k units of our big bundle What did we learn? 💭 1. Momentum & teamwork is everything. Four hours is a long time, and your audience is changing every few minutes. Keeping that energy going is critical and it’s so important your production room is filled with high energy inviduals to bounce off (thank you team) 2. Stick to your best sellers. Our top 5 products delivered 90% of the revenue - it’s so much easier to communicate with simple price points and products that land with consumers. 3. Don’t overthink it. It’s super important your LIVE is engaging and fun to watch - if your having fun, your audience probably is too. No script needed. 4. If you’re going for a bathroom break - make sure the mic is turned off 👀 😩 A massive thank you to Jamie Laing & Bethan Mair Pearce at Candy Kittens, Jason B. Shaffer & Rosa Hamilton Turley at TikTok (and more from the team who came to support) and George Chrismas and team at CREAM STUDIOS as well as our wonderful co-host Molly Squire

WE HOSTED OUR FIRST TikTok Shop LIVE AND BROKE RECORDS! 🎉 We officially pulled off the BIGGEST livestream in the UK for the Food & Beverage category 🍬 Candy Kittens 📈 The numbers: - Over 130,000 viewers joined us across four hours. - 3 million+ impressions. - SOLD OUT of our Advent Calendars in 30 minutes. - Over 1,000 Big Bundles snapped up. And of course, it's unlike me to be shy to the camera 👀 Jumping in and hosting with the extremely talented Molly Squire, who led us in keeping the energy going from 7pm - 11pm! ✨ The shoutouts: Jamie Laing, who always brings the energy to any situation we throw him into and who is always so much fun to bounce off. Liam Hewitt, the backbone of this project, keeping everything running smoothly! The team at Tik Tok Shop, Jason B. Shaffer, Rosa Hamilton Turley, and George Chrismas with CREAM STUDIOS for their incredible support and expertise. An incredible result! It won't be our last 🚀

🎉 A Record-Breaking TikTok Shop Debut! 🎉 We’re thrilled to announce that our first-ever TikTok Shop LIVE was a monumental success, setting the record for the biggest livestream in the UK for the Food & Beverage category! 🚀 📊 The Numbers - Over 130,000 TikTok users tuned in across 4 hours! - More than 3 million impressions generated. - Advent Calendars SOLD OUT in just 30 minutes. - Over 1,000 units of our Big Bundle flew off the shelves. Massive thanks to: 🍬 Jamie Laing & Bethan Mair Pearce at Candy Kittens for bringing the energy. 🍬 Our Head Of Growth Liam Hewitt for leading the project smoothly and pushing the Candy Kittens team to new limits! 🍬 Jason B. Shaffer & Rosa Hamilton Turley from TikTok Shop for their support. 🍬 George Chrismas and the CREAM STUDIOS team for smashing the production. Co-host extraordinaire Molly Squire for keeping the audience engaged. This was only the beginning—we’re just getting started! 🍬 #TikTokShop #RecordBreaking #CandyKittens #ECommerce TikTok