Bluestripe Group

🌟 Meet the Judges for The StartUp Marketer’s 2024 OSSUM Awards! 🌟 This jury is packed with CMOs and senior marketers from top B2B and B2C companies, ready to shine a spotlight on the incredible impact that marketers are making in the startup space! 🎯 David Fossas – Principal, ReciprocityCo. 🎯 E.B. Moss – Founder, Moss Appeal 🎯 Jeanne Meyer – Authentic Intelligence LLC 🎯 Jessica Foster Brandt (She/Her) – Senior Director of Marketing, Lily AI 🎯 Jon Greenlee – VP, Sales & Marketing, Sparkfly 🎯 Kelley Walton – Head of Global Brand & Integrated Marketing, Amazon Music 🎯 Lydia Oakes – Cofounder & COO, Bluestripe Group 🎯 Mari Kim Novak – Founder/CEO, MKnCo 🎯 Mary Ellen Dugan – Former CMO, Envestnet, Inc 🎯 Miriam Kendall – CMO, Kairos Growth Advisors 🎯 Terri Walter – Managing Director, SalientMG Don’t miss this opportunity to gain well-deserved recognition, amplify your company’s achievements, and set the standards of success for startup marketers across industries. 👉 Enter now: https://lnkd.in/ebeba-48 #OSSUMAwards #StartupMarketing #MarketingExcellence #OSSUMAwards #StartupMarketing #MarketingExcellence #MeetTheJudges

As 2025 draws closer, our COO and Co-founder Lydia Oakes shares her predictions for the year ahead with TechRound. Lydia explains how #AI will continue to develop in 2025, but it will never replace human relationships and excellent storytelling. To read Lydia's prediction alongside other PR professionals, click the link in the comments. #PR #Storytelling #2025predictions

Exciting news from Bluestripe! We’ve joined forces with US-based SalientMG to bring high-growth B2B companies even more opportunities to scale and succeed globally.     “Our business is built on the belief that unless you are creating and maintaining meaningful conversations then you’re just wasting time. SalientMG shares our passion and our view that the traditional agency model needs disrupting. We’re natural partners.” - Andy Oakes, CEO of Bluestripe Group Here’s what this partnership means for our clients: - Expanded Reach: Seamless marketing across the UK, US and beyond. - Integrated Expertise: A full-funnel approach, from PR and demand gen to executive visibility. - New Possibilities: Podcasts, custom content, roundtables, and more. Learn more about the partnership here:  https://lnkd.in/efHQUEu8 #B2BMarketing #GlobalGrowth #BluestripeGroup #SalientMG 

Whatever your Cannes Lions 2025 strategy is, the time to start planning is now. But should you go big on your own company's activations or spend more time networking at external events? Thank you to Performance Marketing World for featuring our Co-founder and COO, Lydia Oakes. She shared her advice on how to get the most out of the Cannes Lions International Festival of Creativity in 2025. To find out what Lydia has to say, the link to the full article is in the comments. #CannesLions #PR #Events

The UK AdTech Chat group just featured a fantastic AMA from Bluestripe Group’s Lydia Oakes on B2B PR. Here were some key take ways : 🖇️ “LinkedIn has become the equivalent of trade press, if you are not on it and not contributing you are making a mistake… BUT edit yourself as if you were being edited by the trade press. Nobody wants your self congratulatory posts!” 📝 “Whitepapers - They are useful if you have a strategy for distribution and amplification.” 🗞️ “PR messaging differs from brand or product messaging, it's not about product benefits it looks outward at the wider industry and how you want to be perceived in it” Thanks to Jon Walsh for organizing. More of this kind of thing please!

Another event put to bed with Newsworks, their pub quiz at East Cheap Records was a resounding success. Hosted by the brilliant comedian and writer Laura Smyth, agency legends (Dino Myers-Lamptey - The Barber Shop, Laurie O'Riordan - Digitas UK, Adam Foley - Bountiful Cow) went head to head with the industry’s rising talent (Hannah Chittenden - Zenith, Ruby Hann - Total Media and Ailish Duddy at GroupM) to battle it out for the news champion crown. It was a great evening of laughter and surprise headlines to launch the report. If you would like to find out more, click here:  https://lnkd.in/e4YdaeZ6

Bluestripe Group CEO Andy Oakes giving his immediate response on today’s Budget and its impact on small businesses for ITV News, London

Live on ITV at 6:30pm last night: Budgets, Bloomsbury and Bluestripe 🎥 Our CEO, Andy Oakes featured on ITV News yesterday to discuss how the new government’s budget impacts business. Filmed in our Bloomsbury office, the segment spotlights the opportunities and challenges facing SME business owners. With employer NIC contributions rising 1.2% and the earnings threshold lowered from £9K to £5K, this budget could significantly affect hiring potential. Watch the re-run here for the full debrief: https://lnkd.in/e6ZkeBvW #AutumnBudget #Budget2024 #Hiring #Employer

Welcoming our newest Bluestripe team members – Layla Wood and Khairat S. at yesterday's Ping Pong social! 🏓 There's no better way to celebrate than eating our hearts out and pinging our socks off as part of their introduction to the Bluestripe Herd! 🦓 #NewJoiners #MeetTheTeam #TeamSocial

I had a great time attending The Future of Media London #FOML last week, so much so that I wrote all about it for NewDigitalAge. It was an insightful two days where leaders from across the industry came together to explore how tech is transforming the commercial media space. Key takeaways: 💡 The rise of #AI driven content creation and media buying 📊 Cross-media measurement and the push for transparency 🎙 Authenticity and personal connections in #media, especially radio 📱 The digital shift driven by younger generations Link in the comments to read more 👇🏾