Blis

2025 is fast approaching and we're excited to kick off the new year at #CES2025 in Las Vegas from January 6-9. Blis will be at the Brand Innovators' Marketing Leadership Summit. We'd love to connect! We'll also be at the Cosmopolitan all week, so don't hesitate to reach out. Hope to see you in Las Vegas! Get in touch: https://blis.com/

WTF is geo-based omnichannel measurement? Measurement isn’t all or nothing. However, the most sustainable way forward is a measurement approach that operates on a common framework between planning and activation, moving away from the one-to-one attribution mentality. That framework can be based on and connected by geography. "We’re at the perfect time to combine traditional and digital advertising and start planning and measuring using a unified data set across a full plan. We believe location could be the key to how we can do that,” said Amy Fox, Chief Product Officer at Blis. Discover more in Digiday's WTF guide sponsored by Blis where Amy Fox explores geo-based omnichannel measurement, how it works, and its benefits to advertisers: https://lnkd.in/g6caUz8f

In last week’s Digiday Podcast Interstitial Story, sponsored by Blis, Amy Fox, Blis’ Chief Product Officer, talks about how advertisers can conduct holistic measurement that captures a campaign’s true overall impact using Smart Holdout Groups. She explains that Blis' framework leverages geographical data and advanced segmentation, including factors like income, which creates more accurate control groups to evaluate campaign effectiveness. Curious to learn more? Listen to the podcast here: https://lnkd.in/gUbDjgaa

As the advertising industry approaches 2025, geo-based measurement solutions are becoming a powerful tool for advertisers to build precise audience segments, activate omnichannel campaigns, and measure campaign impact—particularly through first-party data and targeted, outcome-driven insights. Explore the new era of digital in Digiday's article written by our Head of U.S. Marketing, Abigail Roulston, where she dives deeper into how geo-powered strategies can help you assess whether your ad campaigns are delivering real, measurable results for your business. Read more: https://lnkd.in/gSrayQ-g

We're excited to have Sterre Christern join Blis! Sterre recently joined the team as a Sales Executive based in the Netherlands.

The US team kicked off the holiday season with festive celebrations in New York and Chicago this week. Grateful for a fantastic team and looking forward to another amazing year ahead!🎁

Say hello to Sylwia Szyszko! Sylwia recently joined the UK team as a Technical Account Executive.

…and thats a wrap! This year was our biggest and best year yet, but it wouldn't have been possible without our amazing clients and partners. From expanding our Golden Shaker event to 3 new cities and working with the biggest brands across ANZ, it has been an unforgettable year! Here are some of our favourite moments from 2024.

🏅Agencies and digital specialists have named Blis as the most innovative and creative advertising partner, with a huge 12.5% lead over the runner up, according to the IPA (Institute of Practitioners in Advertising) Digital Media Owners Autumn 2024 Survey. Check out a few of our innovative solutions below: Audience Explorer: Get a 360° view of your audience with our unique, visual planning platform. Plan & build audiences with real-world data structured on geography, not identity, and access deep audience insights so you can activate one unified audience, across all channels. Dynamic Audience Targeting: Technology that allows you to reach incremental audiences by going beyond the limitations of personal data like cookies and IDs, and deliver incremental performance. Omnichannel measurement powered by Smart Holdout Groups: Game-changing, patent-pending omnichannel measurement technology that allows marketers to measure full campaign impact across unified audiences, regardless of channel. Click here to find out more: https://blis.com/

Exciting news! 🚀 We’ve launched two updates in 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝘅𝗽𝗹𝗼𝗿𝗲𝗿 that will enhance your targeting and insights’ granularity. 1️⃣ 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗭𝗜𝗣 𝗖𝗼𝗱𝗲 𝗩𝗶𝗲𝘄: Now you can quickly visualize your audience at country level, saving time and gaining more accurate, high-level insights without drilling down region by region. National planning is now easier and faster. 2️⃣ 𝗡𝗲𝘄 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝗱𝗲𝘅𝗶𝗻𝗴: We also updated the audience indexing system, moving from three to seven different classifications. Targeting will be more granular, providing better accuracy and detailed reach for your campaigns. These updates deliver a more intuitive and powerful experience for optimizing targeting while building your audience. Ready to see the 𝗻𝗲𝘄 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻? Login to #AudienceExplorer now or reach out through the link in the first comment ⬇️ #advertising #planning #updates