Bee Digital Ltd

And that’s a wrap for 2024! ✨🎄 Whether you’ve worked with us, followed along, or just cheered from the sidelines -- thank you for being part of our 2024. 🎉 Let's catch up in the New Year. In the meantime, we're signing with festive cheer, lots of laughs, and a bauble-full of gratitude... and we wanted to wish you the same. 🫶 #edtech #happyholidays #SeeYouIn2025

Put on your festive threads because it's #ChristmasJumperDay! 🎄 🥳 🎉 WEAR your funkiest holiday apparel. 🎉 SHARE your pics (and videos!) on social to spread awareness. 🎉 CARE, celebrate, and contribute to this awesome day, dedicated to supporting Save the Children International 🙌 Can your team beat Victoria's pop-up enthusiasm at the start? 😅 Feel free to comment on who you think wore it best at Bee...

It's the last #TAITnewsletter of 2024 — and we've packed it with tips, fun links, and a festive ad to tug on those holiday heartstrings. 🥰 You're welcome. Kick off your read with why and how not to bury the lede. (No, it's not a typo.) Check your inbox for the 🤏. Don't see it? Sign up and unwrap the wrap-up for free now... https://lnkd.in/eH9d6iGY #edtech #marketingtoschools #marketingtips #newsletter #wrapup

💥 Marketing doesn’t start on launch day. It should begin looooong before that. You need to prime your audience... If your product launch feels more like a slow drip than a tidal wave, you might be missing a key step: 'Pre-Suasion.' Inspired by Dr. Robert Cialdini’s principle, 'Pre-Suasion' is all about preparing your audience before the big day. It’s how brands like Apple turned curiosity into obsession before the iPhone even hit the shelves. How can edtech brands use this strategy? 💡 Run pre-launch webinars to build intrigue 💡 Share social proof early to spark trust 💡 Create urgency with countdowns and early-bird offers Swipe through the carousel to learn how to turn your next launch into an epic success. 🌟 #edtech #marketingtoschools #marketingtips #productlaunch #marketingstrategy #presuasion

▶️ Got a library of long-form videos gathering digital dust? Start Marie Kondo-ing your content and turn your YouTube longs into Shorts. ✂️ Showcase the most engaging moments to: ⭐ Reach more educators, faster Educators are more likely to engage with bite-sized content they can watch on the go… and YouTube Shorts are perfect for grabbing attention quickly while still delivering value. ⭐ Boost discoverability YouTube Shorts are prioritised in YouTube’s algorithm. This means your repurposed content has a better chance of gaining new views. Plus, the more views, the more traffic to your channel and website! How to do it: 1️⃣ Identify the uncut gems: Watch your existing long-form videos and note the moments that highlight a key takeaway, insight, or particularly engaging segment. Look for anything actionable or entertaining. 2️⃣ Edit it down: Keep it under 60 seconds, ensuring it works as a standalone clip. Add captions to every video you ever publish or share, so teachers can watch without sound. 3️⃣ Add a hook: Start with a punchy question, stat, or soundbite that reels the viewer in immediately. Get it in the first three seconds — this is crucial to hook your audience as this is the timeframe where they determine if the video is of value to them and if they should continue watching. 4️⃣ Include a CTA: End with something actionable, like “Watch the full demo,” “Download the resource pack,” or “Learn more about [Your Product Name].” 💡 Editing tips: 🎬 Use tools like CapCut or Canva to easily trim videos and add dynamic captions. 🎬 Optimise your video for vertical viewing in a 9:16 format. 🎬 Add branded elements like your logo or brand colours to keep things professional, including your style of captions, which you can customise in apps like Kapwing. 💡 Pro tip: Don’t stop at YouTube! Repurpose your Shorts for Instagram Reels, TikTok, or even LinkedIn, tweaking captions and hashtags to fit each platform. By breaking down your content into manageable, eye-catching bites, you’ll not only save time but also maximise your content’s reach and appeal. Your next viral moment might already be sitting in your archive… Go. Find. It. #edtech #marketingtoschools #marketingtips #video #contentmarketing

🦸 Be the Alpha of the Betas! Because beta testing isn’t just about debugging... It’s your secret weapon for building relationships and creating educator advocates. 🛠️ Want to know how to turn testing into a marketing power move? ✨ Make it feel like a sneak peek or VIP experience. ✨ Frame it with the right phrases to engage teachers. ✨ Re-engage leads and show your customers they matter. Swipe through to learn how you can turn prospects into raving fans. 👆📲 🎠 #edtech #marketingtoschools #betatesting #marketingtips #linkedincarousel

Did this build up the buzz and pique your interest? We hope so because we're proving a point here... Learn why it pays to invest more "pre" into your launch in the latest edition of the #TAITnewsletter. 💥 Search for this subject with the 🥚 🐔 in your inbox today or sign up to get it right now 👇 https://lnkd.in/eH9d6iGY #edtech #marketingtoschools #marketingtips #prelaunch

Have you seen this Christmas ad with a whodunnit twist that’s turning viewers into amateur sleuths? 🎄🕵️ With Sweet Suspicion, Waitrose and Saatchi and Saatchi have created a 90-second holiday mystery-themed ad filled with intrigue, humour, and light-hearted drama, breaking away from the predictable “comfort and joy” formula of Christmas ads. Why this ad works: 🎉 The story This festive and stressful dinner scene dramatically turns into an Agatha Christie-style tale about who devoured the premium Waitrose red velvet bauble cake. Was it Steve, Samira, or even Fig the cat? What is refreshing is that it keeps audiences guessing like an actual mystery, encouraging them to play along. 🎉 The stars With an ensemble cast featuring Succession’s Matthew “Wambsgans” MacFadyen and Fleabag’s Sian “Sister Claire” Gifford, each character brings personality and humour to the scene. 🎉 The mystery The ad leaves viewers on a cliffhanger! This is a bold choice for any ad, let alone a Christmas ad. By keeping the culprit under wraps and scattering clues, they’ve created an engaging, episodic format that viewers are eager to follow, hunting for hidden details and red herrings to speculate on. 🎉 And the multi-channel mystery Waitrose isn’t limiting this story to one screen. Supporting social content includes diary-room videos from the characters and alibi reveals, creating a buzz across TikTok and Instagram. There are also in-store clues and “evidence boards” in key locations like King’s Cross, bringing this playful investigation into the real world. To keep viewers actively engaged, there is even a website that further gamifies this ad concept where you can vote who you think “dunnit” to win a £200 Waitrose gift card. Fun and amazing! 🤩 How can you use episodic storytelling across multiple ads to keep educators entertained and engaged? Get inspired by (re)watching the ad in the comments below... 🎬 👇 #edtech #marketingtoschools #marketingtips #ads #christmasad

What’s the one rule your edtech brand could break to stand out? 😈 Patagonia told people not to buy their jacket. Duolingo’s owl became that character who never lets you miss a lesson. Liquid Death made drinking water feel like a rebellious act. The result? Unforgettable campaigns that built loyalty and made people pay attention. What about your brand? Swipe through for inspiration to shake things up and connect with your audience in meaningful ways. 🎠👆 📲 #edtech #marketingtoschools #marketingtips #marketingrebel #carousel

⭐ Which one will have a great impact on your social proof? It depends! Here's why... We can’t stop telling clients how important it is to have plenty of social proof during the sales and onboarding process. It’s crucial for any marketing to schools campaign we manage. But there is a danger of making your 5-star testimonials too generic. Instead of building trust and credibility for prospects visiting your site, they don’t have the impact they’re supposed to. And this may come down to who gave them. Think of it this way: If what you sell is simple enough for your target customer to understand, use customer reviews. But if it’s more complex, use expert reviews. Like this: ✅ ‘Easy-to-judge’ products Customer reviews may be better for things like school trips, playground equipment, membership services, curriculum content, printers/laptops, library books, professional development/training courses, etc. ⭕ ‘Hard-to-judge’ products Expert recommendations could be more powerful for things like data services, school improvement services, research, school finance, technical integrations, safeguarding services, complex IT purchases, etc. While identifying a customer for ‘easy-to-judge experiences’ is straightforward enough, it’s more complicated for ‘hard-to-judge experiences.’ As there are multiple stakeholders in most school purchases, seek out feedback from an expert who is parallel to the product category like: 🦸 Data Directors recommending a data dashboard product 🦸 Network Managers recommending a wireless router 🦸 Established Authors recommending a reading scheme 🦸 Or even Education Researchers who are recognised industry-wide for their independent, unbiased studies on what works and what doesn’t While a teacher recommending the same products would be great, you could argue that their opinion isn’t as persuasive. This doesn’t mean you shouldn’t use customer reviews for ‘hard-to-judge experiences,’ but spotlighting an expert review might be more effective as one of your bigger, stand-alone testimonials. 💡 TIP: When adding a testimonial, don't forget to include the area of focus/ expertise the review relates to beside the person’s details. E.g. Bryan Plumb, CEO, Bee Digital — Marketing Psychology and GA Expert This will appeal to the prospects and make the social proof more impactful. Test it on your landing pages, ads, emails, and social posts. 👍 #edtech #marketingtoschools #marketingtips