Wishing all our followers a happy holiday season from all of us at B2B Better! That's it for 2024 - see you on the other side. 🫡 #HappyHolidays
B2B Better
Marketing Services
We help turn podcasts into pipeline for B2B service-based businesses.
About us
At B2B Better, we do one thing and we do it really well. Podcasts. And we specialise in creating shows for service and solution-based companies. Why? Because when you sell services, you are selling YOUR specific expertise. And what we believe the best way to demonstrate that is to… well, literally talk about it. Do any of these problems sound familiar to you? ❌ Our sales cycles are long and complex. We need to enable our commercial team to prospect better. ❌ We work with so many amazing clients, but we just can’t get the legal team to sign off on a case study. ❌ Clients work with us because we understand their problem better than anyone. But no-one knows who we are. All of these problems (and more!) can be solved with a podcast. But it’s not enough to just record a Zoom conversation and stick a jingle on either end. You need to take a strategic marketing mindset around HOW the podcast can be leveraged to achieve your desired outcomes. And that’s what we do. We’re a Podcast Marketing Agency that does great production - not a production agency trying to figure out marketing. Want to find out how a podcast can help unlock your commercial goals? Get in touch here: https://www.b2b-better.com/contact
- Website
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https://www.b2b-better.com
External link for B2B Better
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Get directions
London, GB
Employees at B2B Better
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Jason Bradwell
Founder of B2B Better | Video Podcast Agency for B2B Service Providers • Host of the B2B Better Podcast • Co-founder of my daughter
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Anna McCrory
PR Week 30 under 30 2019, Director at XYZ Communications
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Jo Elise
Podcast Producer | Uncovering the Unexpected
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Laura Maidman
Podcast Editor at B2B Better
Updates
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B2B Better reposted this
Founder of B2B Better | Video Podcast Agency for B2B Service Providers • Host of the B2B Better Podcast • Co-founder of my daughter
New episode of B2B Better has just dropped! This week, I’m excited to be joined by Yiuwin🎧 Tsang, CEO of Disruptive Thinking. I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services. He took me through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth... → Building the right team, → Implementing discipline around business development, → Getting to grips with the customer journey ... all while building the right systems and processes to track and analyse efforts. If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you. Check it out wherever you get your podcasts: Apple: https://lnkd.in/ebBy8jp3 Spotify: https://lnkd.in/etSSfYhn
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B2B Better reposted this
Founder of B2B Better | Video Podcast Agency for B2B Service Providers • Host of the B2B Better Podcast • Co-founder of my daughter
B2B Better is growing *fast* and we’re hiring for two new full-time positions. 🎧 Podcast Editor Someone who can own the production of kick-ass video and audio content, working closely with our Podcast Producer. Needs experience in Premiere Pro, Audition and Descript. 📈 Growth Specialist Someone who can build and execute growth campaigns to help take our growing roster of B2B podcasts to new audiences. Perfect for someone with a strong marketing background. Ideally based in the UK but open to exploring other options. Drop me a DM if you - or someone in your network - would like the details. Shares and tags appreciated!
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B2B Better reposted this
Founder of B2B Better | Video Podcast Agency for B2B Service Providers • Host of the B2B Better Podcast • Co-founder of my daughter
B2B Better is growing *fast* and we’re hiring for two new full-time positions. 🎧 Podcast Editor Someone who can own the production of kick-ass video and audio content, working closely with our Podcast Producer. Needs experience in Premiere Pro, Audition and Descript. 📈 Growth Specialist Someone who can build and execute growth campaigns to help take our growing roster of B2B podcasts to new audiences. Perfect for someone with a strong marketing background. Ideally based in the UK but open to exploring other options. Drop me a DM if you - or someone in your network - would like the details. Shares and tags appreciated!
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B2B Better reposted this
Founder of B2B Better | Video Podcast Agency for B2B Service Providers • Host of the B2B Better Podcast • Co-founder of my daughter
In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day. I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side. What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results. During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder. Find it on: Apple - https://lnkd.in/eCcxnW49 Spotify - https://lnkd.in/eRAU7SGt Or wherever else you get your podcasts.
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🎧 Join us for an insightful discussion in our Office Hours session! Learn how to maximize your podcast's impact with our founder Jason Bradwell's expert tips. Tune in on Wed 3:00 PM! #PodcastSuccess #BrandImpact #OfficeHours
Founder of B2B Better | Video Podcast Agency for B2B Service Providers • Host of the B2B Better Podcast • Co-founder of my daughter
In this Office Hours, I explain why setting yourself a download target can drastically undermine the benefit of your brand-owned podcast within your organisation. So, what should you measure instead? We'll run through a bunch of metrics and positive indicators of success that you should be reporting to the executive team each week. All in 30 minutes or less.
Office Hours - How Should I Measure My Podcast (That Isn't Downloads)?
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It doesn't matter what market you're in; chances are, it's saturated with generic content. Jason Bradwell, CEO of B2B Better, and Amanda Natividad from SPARKTORO dive into modern B2B content marketing strategies. Learn how to stand out: 1️⃣ Have a compelling reason for your unique perspective. 2️⃣ Back it up with exclusive data that you've lived with. Listen on Spotify or Apple Podcasts. Links in the comments. 🎧 #B2BMarketing #ContentStrategy