AGENCYNOMICS

As the last email of the year lands with our agency founder members, we are delighted to see so many out of office replies 🎄 Enjoy the break everyone and we very much look forward to 2025 - it’s going to be the year of embracing change & we have some exciting news coming so watch this space!

Our friends at Cactus, Gareth Healey & Alfie Wenegieme FCCA, are delivering a new programme for just 15 agency owners in 2025. Contact Abbe Wheeler for more details about how you could be part of this journey. #agencyowners #agencynomics #agencyleadership

With the new government's first #budget in two weeks, many #AgencyOwners are wondering what impact it may have on them and their businesses We've invited Pete Hoole and haysmacintyre to join us in the community on 5th November to break down the changes, explain the impact and answer your questions Free to attend for Agencynomics members, head to the community to book your place now https://lnkd.in/emDKDcZ5

Today is the day when 🌵Dan Archer, agency marketing expert, will be Debunking the Myth that there is a Silver Bullet for Agency New Business. Dan will be sharing valuable insights (with over 50 agency owners) from the results of the recent Cactus agency growth survey. If you’re an agency owner and couldn’t attend our big event in September, here’s your opportunity to hear what Dan presented - join us at 12.30 today via Zoom. DM Abbe Wheeler for the link. #agency #agencyowners #agencyevents

So what do CMO’s really want? ‘Cold outreach that actually works’ ‘Relevant, helpful content’ Good outreach = targeted, relevant, on-point and adds value. If you’re an agency owner or leader and missed this event in September, and would like to hear more, you can order a copy of the live stream of the event here: https://lnkd.in/epR3FZfB #agencynomics #agency #agencyfounder

Agency owners & community members…. We have three great events coming up for you: 1. Debunking the Myth - there is a Silver Bullet for New Business - Webinar with 🌵Dan Archer 16th October. Register here: https://lnkd.in/ervmXAuP 2. The impact of the Autumn Budget for Agency Owners Pete Hoole and haysmacintyre 5th November. Register here: https://lnkd.in/eZnhBn7b 3. 20th November Agency Growth dinner with 🌵Dan Archer and Alfie Wenegieme FCCA More here: https://lnkd.in/eKWNC5wG #agency #agencyowners #agencyevents

Join our webinar: "Tax Changes 2024: A Guide for Agency Owners" with Community sponsors haysmacintyre 🗓 Date: Tuesday, 24th September 2024  🕛 Time: 12:00 PM Guests: 👤 Sabina Burke - Tax Director, haysmacintyre  👤 David Bareham - Share Schemes Director, haysmacintyre 👤 Jack Campbell - R&D Assistant Manager 🔍 Webinar Highlights: - Comprehensive Business Tax Update - Analysis of Proposed Labour Tax Changes impacting agency owners - Practical insights on Employee Share Schemes – Tips and Tricks This session will provide crucial guidance to help you navigate the upcoming tax changes and optimise your business strategies for 2024/25 . Don’t miss out on this opportunity to gain valuable knowledge from industry experts! Register for your free place here: https://lnkd.in/eay2_cwe -------------------------------------------------------------- Sabina has over 20 years’ experience working with a diverse range of clients with a focus on owner-managed and entrepreneurial businesses. Sabina enjoys building lasting relationships by working collaboratively and delivering tailored, clear and pragmatic tax advice driven by commerciality. Her key areas of expertise are Corporate Transactions, SEIS/EIS tax reliefs, International Tax planning and R&D Tax. Sabina started her tax career at KPMG and has since gone on to work at Deloitte and other top 50 city firms before joining haysmacintyre in April 2023. David helps clients design commercially sound and tax efficient incentive packages. David designs and implements equity based incentive plans across multiple sectors, including Creative Media & Technology, Financial Services and Hospitality. David’s clients range from start-ups and scale-ups to large private and listed companies. David worked for two top 10 accounting firms, though his most challenging position was as an English teacher in a primary school in Mexico. In his role as an R&D Tax Specialist, Jack provides expert guidance to companies and prepares comprehensive R&D tax credit reports.  

What a day... and night at The Big Event 2024! A huge thank you to our hosts, speakers and panellists, our sponsors and to the community for showing up and being all in especially those who had travelled from Jersey, Cyprus, Jordan and India to name but a few! We have loved seeing all of your posts and comments about the day. If you were there let us know your favourite part or key takeaway in the comments 👇 Here are a few photo highlights - Can you spot yourself at the after party?

Do you want to know what Lynne Ormrod, CMO at Hotel Chocolat is looking for from you as an agency? Do you want to hear first hand from brand-side CMOs? Do you want the chance to fire your questions at a full panel? Then the Agencynomics Big Event 2024 - Overcoming Agency Myths is for you! Join us on 18th September 2024 at The Ham Yard Hotel, London and… Find out what clients really want vs. What you think they want Last few remaining tickets available: https://lnkd.in/enCnNEbd #ClientRelationships #AgencySuccess #CMOInsights #BuildingCommunity Lynne Ormrod - Lynne is a CMO with over 20 years of marketing leadership experience with some of the UK’s most well-known consumer brands including retail, telco, and technology. She specialises in marketing strategy and planning, change management and brand development. She has a track record of creating and growing successful new marketing functions, alongside launching new consumer propositions to market. At Hotel Chocolat, Lynne leads the marketing function in the UK, covering all aspects of the marketing mix including NPD and category management, brand strategy, advertising, digital performance marketing, retail marketing, CRM, loyalty and PR. She has successfully grown the brand for five consecutive years. In addition, she leads the direct to consumer digital business in the US. She is also one of the senior business leads on the gentle farming programme for cacao farmers based on nature positive techniques developed on the business’ own model cacao farm in Saint Lucia. Lynne is passionate about developing future marketing talent having launched a marketing skills programme at BT and has established a Marketing Growth Programme at Hotel Chocolat.

Think everyone has AI all figured out? Time to pierce that perception! There's no shame in not having all the answers. But staying informed is paramount, especially right now. That's why at our Agencynomics Big Event - Overcoming Agency Myths, not only have we put together a panel of agency owners navigating the AI landscape, testing and questioning with key learnings to share, but we've also got the best person to lead the whole conversation: Tiffany St James, Founder of Transmute. Date: 18th September 2024 Venue: The Ham Yard Hotel, London Get your ticket today and make sure you're part of the conversation: https://lnkd.in/enCnNEbd AI is here to stay. It's not a fad, a fleeting trend, or something that will disappear in a year or so. This is your chance to equip yourself with key knowledge and insights from industry leaders and to make informed decisions ensuring you stay ahead in your field. Don't miss this chance to be part of the future! #AI #AgencyGrowth #LondonEvents ------------------------------------------------------------ Tiffany is an award-winning digital strategist and founder of Consultancy, Transmute. She helps large, complex businesses navigate digital transformation through change psychology, strategy, emerging technology and education. Tiffany has been appointed as UK Country Director for the Global AI Council championing free AI Literacy, AI Ethics and AI for good. She helps agency teams navigate emerging tech through online and in-person training in Web3, AI tools policy and practice. She is the lead trainer for the Alliance of Independent Agencies for AI and The Future of Digital helping next gen talent and agency leaders define their new offers. Tiffany is a founding member of the AI Advisory Board for the Global Wellness Institute advising how AI can help global business in the wellness sector As a keynote speaker and digital industry educator of more than 15 years, Tiffany has always been at the forefront of understanding, using and translating emerging technology to help clients. She has been recognised as one of 25 women who have changed British Digital Industry in the last 25 years and won awards for Most Influential Women in Digital Consulting Globally.