AdInMo

⭐Happy Holidays from Team AdInMo⭐ It’s been a pivotal year for AdInMo with the release of InGamePlay 3.0. Big thanks to every in-game champion who has supported our journey so far. We can’t wait to work with our developer community, clients and ecosystem partners in 2025 to drive new innovations and create even better in-game advertising experiences 🫶 🎄Wishing everyone a very happy holiday season #InGamePlay #GameMonetization #AdTech #Collaboration

🚀 Achieve 5X Better UA Performance with AdInMo's CrossPromo Campaign NOXGAMES s.r.o. ran a CrossPromo campaign in Merge Tanks and thanks to the InGamePlay Magnifier driving intention and engagement saw an outstanding ✨13.5% Click-To-Install rate that outperformed other UA activity by 5X✨ Discover how our innovative clickable ads can transform your retention and UA strategy. 👉 Learn more: https://lnkd.in/e4ewEWfU #InGamePlayAds #UserAcquisition #GameMonetization #AdTech

🎄Team AdInMo is getting festive for a great cause🎄  Today we’re celebrating #ChristmasJumperDay and throughout December fundraising to support the incredible work of Come Back Alive - a charity very close to lots of Team AdInMo.  It costs twice as much not to wear your festive jumper, so no scrooges here 🫶  🎅✨ Take a look at some of our team photos featuring some truly unique jumper selections!  #InGamePay #ingameadvertising #ComeBackAlive #FestiveFundraising

Check out the latest edition of our InGamePlay News Roundup - including SuperScale, Beyond Banners with Tiffany Keller and more... #InGamePlay #ingameadvertising #admonetization #adtech

🔑 In-game ads in Match 3D games In the second installment of our Beyond Banner Ads series, monetization expert Tiffany Keller evaluates the monetization strategy of breakout hybrid-casual hit, Hexa Sort, from Lion Studios and explores the impact of adding in-game ads. The case study explores: ✅ Protection against the Substitution Effect in crowded markets. ✅ Intrinsic in-game ads as a tool for hybrid monetization strategies ✅ Practical tips to maximize ROI without sacrificing player engagement. 👉 Read part 2 here: https://lnkd.in/eG9Q4c8b #InGamePlay #InGameAdvertising #MobileGaming #AdTech #Monetization #GameDevelopment

🚀 Beyond Banner Ads The growth of the hybrid casual market has shown that players will choose to play games with ads based economies and still pay for power progression - but design and ad formats make all the difference when it comes to impact on player engagement. In part 1 of our new series with monetization expert Tiffany Keller we ask when ‘to banner or not to banner’ and explain why the Substitution Effect and tailoring ad formats by genre is so important. The series unlocks practical strategies to help game developers: ✅ Boost player engagement without disrupting gameplay ✅ Maximize ROI with hybrid monetization strategies ✅ Create ad experiences players enjoy 👉 Read part 1 here: https://lnkd.in/eF9_r6ub #InGamePlay #InGameAdvertising #MobileGaming #AdTech #Monetization #GameDevelopment

Player insights driver better in-game experiences which is why the partnership with SuperScale and AdInMo will deliver huge value to game makers monetizing with immersive in-game ads 🙌 #InGamePlay #InGameAdvertising #adtech #gamemonetization #admonetization

There’s a myriad of career paths in #adtech today. In this week’s JobsInAdtech.com blog post, Joanne Lacey, COO of AdInMo lays out exactly why working in the gaming sector of the industry must be considered. Check it out now 👇👇👇 https://lnkd.in/e3NwRV2s

🔍 InGamePlay 3.0: Engaging Players. Boosting Brand Impact Latest metrics show how powerful the InGamePlay Magnifier at driving measurable attention and engagement for advertisers 🔹 69% Attention Rate – unparalleled brand impact and insight into player interaction, far beyond standard viewability metrics. 🔹The InGamePlay Magnifier filters out 31% of “low intention” players reducing ad wastage  🔹 15% Intentional Engagement – This funneling effect leads to valuable outcomes and high-intention traffic. See the full video for further insights: https://lnkd.in/ebEGDSep #InGamePlay #InGameAdvertising #AdMetrics #PlayerEngagement #BrandImpact

😱What keeps monetization managers awake at night? Anyone working on the $ side of a studio can be sure their job will never be boring. Whether it be policy, player behaviours or market shifts away from hypercasual and towards hybrid monetization there’s a lot to unpack that impacts daily decisions and long term strategy. In our industry survey with Gamesforum  Tiffany Keller  summed up the challenge facing all product and monetization managers as how to tackle player segmentation and maximize ROAS while reducing cannabilization 😅 The top 3 ranking challenges across gamemakers and adtech were 👉 Planning against CPI, CPM and LTV trends by GEO 👉 Understanding segmentation of players across both purchase monetization and ad impression capacity 👉 Understanding cannibalisation trade offs between purchases and ad revenue Dive into the stats and learn more about what publishers and developers are doing to tackle these challenges and how in-game advertising can help: https://lnkd.in/eJZZyA7h #InGamePlay #ingameadvertising #mobileadvertising #admonetization #gamedeveloper #gamedevelopment  #gamedesign