Accounting Influencers Roundtable (AIR)

🌐 Welcome to the Accounting Influencers Roundtable (AIR), the leading community for influencers and professionals in accounting, finance, and technology. AIR offers a powerful space to connect with decision-makers, accelerate revenue, and access the latest insights in the accounting sector. 🔑 What We Do At AIR, we bring together top influencers, vendors, and professionals who serve the accounting industry. Members participate in high-level, strategic discussions to unlock new opportunities, form partnerships, and gain insights on industry trends. Our goal is to provide direct access to key players and information that can transform your business. 🔥 The Challenge: Selling to Accountants and Accounting Firms Accounting firms are busier and harder to reach than ever. Traditional marketing and sales tactics are losing their effectiveness as accountants are bombarded with information, and sales cycles are lengthening. Competition is fierce, and the marketplace is becoming more congested with noise from vendors. To succeed, you need to be smarter, more strategic, and better informed. At AIR, we cut through the clutter. We help you understand who, what, and how accountants are buying by giving you the knowledge and relationships needed to win their attention. Through regular mastermind calls, networking events, and insider intel, we ensure you stay ahead of the trends and make meaningful connections that lead to results. 🌍 Global Reach With a presence in North America, the UK and Europe, plus access to almost anybody internationally, AIR connects you to a global network of accounting influencers and professionals. Our virtual and in-person events provide exclusive opportunities to build relationships, gain insights, and stay on top of industry developments like AI, Private Equity, and tech advancements affecting accounting firms. Whether you’re selling to or working with accountants, AIR opens doors and accelerates your success. 🎯 Key Benefits for Members: 👉Targeted Revenue Growth: Build strategic partnerships and connect directly with decision-makers to generate leads. 👉Exclusive Market Intelligence: Understand buying trends in accounting firms and how to navigate the industry's challenges. 👉Personal & Business Brand Building: Raise your profile and get involved in podcasts, expert panels, and exclusive events. 👉Networking & Relationships: Form lasting partnerships with key players who are shaping the future of the accounting profession. You might think you know enough people, but you don't really know them until you talk with them regularly. That's what AIR gives you. Plus there are new players, providers and influencers coming into this space every week. To find out more, fire a LinkedIn message to Rob Brown and we might give you a one time only 'golden ticket' invitation to one of our AIR Blast speed networking events or members meetings.

200 people now registered for our Accounting Influencers International Virtual Speed Networking Event. What a networking party that will be! Details below if you are: 👉 a coach, consultant, trainer, podcaster or advisor to accountants 👉 a software vendor, tech provider or solution for accounting firms 👉 running communities, events or webinars for accounting professionals 👉 a practitioner who wants more influence and profile with your peers 👉 in a professional body, society or network in accounting, tech or finance  👉 in any other way serving or interested in this space Lots of famous names and brands coming that you will know or want to know. Plus a variety of interesting and well-connected people you should know but don't! Better to be in than out of the conversation - see you there!

👉 Want to increase your reach/influence in the accounting world? 😎 The Accounting Influencers Roundtable (AIR) is a community of vendors, experts, and specialists who serve the accounting world and sell TO/THROUGH accountants, firms, networks etc. 🤝 👉 Our virtual networking sessions give you an opportunity to connect with fellow professionals, experts and influencers in the accounting and fintech space to accelerate your personal brand and company goals. At these events, you will: ❶ Participate in 75-minutes of quick-fire networking and conversations ❷ Tap into a community of fellow accounting and fintech influencers ❸ Gain valuable perspective and insights in the accounting ecosystem Our final session of the year is coming up. Participants experience 75 mins of quick fire networking, personal branding and insights on accounting and fintech trends. It's a great opportunity to build your connections, visibility and influence. #accounting #accountants #accountancy #fintech #cpa

The latest the Accounting Influencers Roundtable (AIR) newsletter is now live with an invitation to our networking extravaganza December 2024!

What works in helping accountants how to price their services? Here at the Accounting Influencers Roundtable (AIR) we talk a lot about what accountants, accounting firms and accounting professionals. What they're doing, what they're buying, where they're hurting and how they're growing. Common topics of conversation are how they stay relevant in a changing world, how they move from compliance to advisory, how they price and deliver what they do. One of our members, Dr. Jackie Meyer, has devised the ROI Method and Pricing Calculator. It's a game-changing tool that brings real, measurable value pricing to advisory services, including tax. It’s being co-released soon as a workbook (and custom GPT tool) by the AICPA (not public yet) and she's looking for various pricing experts, advisory consultants, CPAs and influencers who are passionate about this area to collaborate in this movement. People who want to drive the narrative on pricing in accounting and bookkeeping services and be more impactful with their own message to educate the profession. The calculator she has created makes it easy to assess a client’s financial gain upfront, considering factors like risk, complexity, urgency, and intangible benefits to come up with a value-based fee. The result? A consistent pricing model that helps advisors confidently communicate their worth, while clients see the clear ROI. She has a vision to dispel all the myths and fears of ethicality with the support of the world's largest governing body and a range of influencers and stakeholders. "Value pricing saved my firm and my life from burnout, and I’ve seen it transform the practices of hundreds of accountants. Now, it's time to lead a movement and give the entire profession the tools to thrive," she says. If you'd like to be part of this pricing movement and community, your voice could make a big difference in helping accountants move away from hourly billing and reflect the true value they deliver. Reach out to Jackie directly or leave a comment below for more details and to get plugged in.

Do you work in the ACCOUNTING vertical? Serving accountants, accounting firms, accounting networks, bookkeepers etc? Check out the latest Accounting Influencers Roundtable (AIR) newsletter, talking about the power of connections and the importance of community. Perhaps we'll see you at one of our upcoming meetings - we have members in the UK, Europe, the US and Canada. All selling to and through accountants. All working in the accounting space. Selling tech, services, products, software and a range of other solutions. Come and join the conversation!

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