True or false: pork is the most popular meat for Christmas. 🐖 It’s true! The tradition of eating ham over the holiday season spans back to the German pagans. Hoping to please Freyr, the god of fertility and abundant harvests, they performed a ritual sacrifice of wild boar, which was later feasted on. 🐗 And today, 58% of UK consumers say pigs in blankets are essential part of the big day, while 80% of Danes who celebrate Christmas eat it the evening before or day of. An estimated 318 million pounds of ham are purchased around the holiday season in the US, and in Australia it’s ranked the #1 Christmas food for households. 🎄 #Christmas #Swine #Pork #Ham
AB Vista
Biotechnology Research
Marlborough, Wiltshire 17,941 followers
Animal nutrition technology company offering pioneering products & technical services to the global animal feed industry
About us
AB Vista is an animal nutrition technology company offering pioneering products and technical services to the global animal feed industry. Since its establishment in 2004, AB Vista has grown to be a top-three player in feed enzymes and is also one of the largest suppliers of natural betaine to the global animal nutrition industry. The company invests heavily in research and development and has a growing portfolio of products and services spanning the poultry, swine, ruminant and aquaculture sectors. AB Vista aims to bring a broader knowledge base to the global feed industry through close collaboration with customers and academics, identifying new and exciting opportunities for improved feed and animal performance. AB Vista is headquartered in the UK, with regional offices located in the USA, Brazil, Singapore, Spain, India, China, Germany and Finland. AB Vista is part of AB Agri, the agricultural division of Associated British Foods (ABF plc), one of Europe’s largest food & retail companies with a market capitalisation of £25 billion.
- Website
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http://www.abvista.com
External link for AB Vista
- Industry
- Biotechnology Research
- Company size
- 51-200 employees
- Headquarters
- Marlborough, Wiltshire
- Type
- Public Company
- Founded
- 2004
- Specialties
- Animal Nutrition Technology, Betaine, Enzymes, Yeast, Feed Quality Service, Lab Service, Engineering Service, Phytase, and Xylanase
Locations
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Primary
Woodstock Court
Blenheim Road
Marlborough, Wiltshire SN8 4AN, GB
Employees at AB Vista
Updates
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With less than a week to go until Christmas, we hope your festive feast is sorted (or coming together)! In the UK, Christmas dinner traditions haven’t changed much. Records from the 1850s show that roast meat has always been on the menu, particularly beef. 🥩 In the US, people tend to prefer beef on Christmas Eve and New Year’s Eve, as opposed to the big day. And as it turns out, beef pilau is the most popular Christmas dish in Tanzania. What are you most looking forward to seeing on the table come Christmas Day? 🍽️ #Christmas #Beef #Ruminants
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Aquaculture production has hit record highs, and the consumption of aquatic foods continues to rise. 🌊 And that’s not something that stops with the festive season! Fish is considered a long-standing Christmas tradition in many cultures worldwide. 🎄 There’s the Feast of Seven Fishes, an Italian American celebration on Christmas Eve – involving a seven-course seafood meal. 🦐 On the other side of the globe, Australians eat 40% of all prawns over the Christmas period alone. 🐟 One of the longest-standing Norwegian Christmas tradition is lutefisk – a stockfish soaked in water, placed in lye, and soaked in water again. #Aquaculture #Fish #Christmas #Traditions
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The clock is ticking…⏰ IPPE 2025 is only a month away – and it’s safe to say we’ve got lots to share! From 28-30 January, join us at the Georgia World Congress Center, Atlanta where we’ll be showcasing our Feed Intelligence platform (and much more). Our AB Vista experts are lined up to deliver a TECHTalk and two IPSF presentations, on key industry topics, including: • ‘A novel technology for testing the intestinal health status of broilers in the field to support flock resilience, profitability and efficiency’ – AB Vista Global Services Manager, Virginie Blanvillain, PhD • ‘Optimal phytase use enables complete removal of inorganic phosphate in young broiler chickens’ – AB Vista Global Poultry Technical Manager, Xavière Rousseau • ‘Blood biochemistry influenced by dietary available phosphorus and phytase supplementation’ – AB Vista Global Poultry Technical Manager, Xavière Rousseau Keep an eye out on our page as we reveal more details in the lead up to the event… 👀 #IPPE #IPPE2025 #GutHealth
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Have you read our recent article with ✔️Feed Strategy? Xavière Rousseau, Global Poultry Technical Manager, explores how high dose phytase diets can reduce reliance on expensive inorganic phosphorus, improving nutrient absorption and lowering costs in monogastric production. 🐷🐔 Follow the link below to learn more. 👇 https://bit.ly/4gatQga #Publication #AnimalFeed #Phytase #Monogastrics
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"What does it take to ensure consistent quality in feed production?" 🥼 Our Lab Service is at the forefront of our Feed Intelligence approach, combining advanced enzyme analysis with a commitment to quality management. Since marking its 100,000th sample in 2016, the team continues to push the boundaries of innovation to support our customers. 🔎 Discover how we’re driving the future of feed quality assurance and what’s next for our team, in this special anniversary feature. 🔗 Read the full story below. 👇 #AnimalNutrition #FeedIntelligence #LabService #Enzyme
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Did you know reducing the anti-nutritive effects of phytate and NSPs can unlock significant cost-savings in monogastric production? 🐤🐖 🔑 This is at the heart of our Maximum Matrix Nutrition (MMN) concept. It leverages the properties of Quantum Blue, to target complete phytate destruction, and Econase XT, to enhance fibre fermentability - to improve nutrient utilisation, reduce feed viscosity and maximise digestibility. 💡 Discover how this enzyme-powered approach optimises amino acid, mineral and energy absorption, while maintaining animal performance. Head to our website to learn more (link in bio) or contact your local AB Vista representative. #AnimalNutrition #Enzymes #Monogastric #AnimalFeed
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Acquire Feed Intelligence at every step with our NIR Service. 🌾✨ Combining decades of expertise in Near Infra-Red (NIR) spectroscopy, our service delivers rapid, accurate insights into the nutritional components of your feed – helping you optimise performance and quality control. With instant results and expert support, we can help you: 🔍 Identify inefficiencies and opportunities across production 📉 Reduce feed variability and costs 💰 Drive profitability 🚀 Optimise animal performance Get in touch to transform your feed strategy. #NIR #FeedStrategy #AnimalNutrition #FeedQuality
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A flourishing microbiome means flourishing performance – and Signis makes it possible. 🌸 The stimbiotic works by stimulating dietary fibre fermentation in the gut, which results in: ✔️ Increased VFA production ✔️ Reduced protein fermentation ✔️ Improved feed conversion ratio ✔️ Stronger gut resilience ✔️ Better productivity 📊 With 88% of trials showing positive results, it can be a vitally important tool in your production toolbox. Get in touch with our experts to learn more. #Stimbiotic #GutHealth #AnimalNutrition #FeedAdditive
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💫 How can higher doses of phytase support better animal performance? Monogastric animals struggle to fully digest phytate, the main source of phosphorus in feed, which can limit their growth and efficiency. 🐷🐔 Quantum Blue, our advanced E. coli phytase, breaks down all six phosphorus molecules from phytate – even when levels in the gut are low. ⚖️ When applied at higher doses – known as superdosing – nutrient absorption is significantly enhanced, improving energy metabolism and overall animal performance. Speak to our experts now, to achieve greater efficiency and animal performance in your flock. #Phytase #Phytate #AnimalNutrition #FeedAdditive #Superdosing