Story Fusion

Meet Muniba Rauf – a dynamic HR professional with a proven track record in talent acquisition, recruitment, and organizational development. With over 5 years of experience across diverse industries, Muniba has consistently demonstrated exceptional skills in aligning businesses with top-tier talent, while also driving strategic initiatives that enhance organizational performance. Currently serving as Associate Manager Talent Acquisition at Unity Foods Limited, Muniba brings her expertise in Applicant Tracking Systems, team leadership, and process optimization to her role. She plays a pivotal part in managing HR operations and driving talent strategies to support the company’s growth and goals. Previously, Muniba worked as a Consultant at Prime Human Resource Services (Pvt) Ltd, where she excelled in executive search processes for clients across various sectors. In this role, she was responsible for sourcing, screening, and assessing candidates for critical positions. Her ability to build strong relationships with clients and stakeholders allowed her to effectively deliver tailored talent solutions, ensuring the right fit for every role. Muniba’s career at Sidat Hyder Morshed Associates saw her grow from Associate Consultant to Assistant Manager, where she played an integral role in the recruitment process for senior and middle management positions. She contributed significantly to projects such as the State Bank of Pakistan (SBP) and Sui Southern Gas Company Limited’s organizational structure review, further demonstrating her capacity to handle complex HR challenges. Muniba is a graduate of Iqra University (Official), holding a Master's degree in Human Resource Management. Her education, combined with hands-on experience, allows her to bring a well-rounded perspective to her work. Muniba thrives on attention to detail, organizational development, and ensuring that HR processes not only support business operations but also contribute to long-term success. She also got CPHR certificate from NED University of Engineering and Technology Muniba is a strategic HR partner who continuously seeks innovative solutions to help organizations grow and thrive. Stay tuned for more inspiring stories like Muniba's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408 #HumanResources #TalentManagement #HRLeadership #EmployeeEngagement #RecruitmentExpert #HRCompliance #TeamBuilding #PayrollManagement #LearningAndDevelopment #StoryFusion

Meet Ayesha Abbasi, HR professional with a passion for building strong teams and creating a positive work environment. Ayesha’s career journey has led her to Shahenshah Insurance Brokers (Pvt) Ltd - Aon | Global Network Correspondent, where she currently serves as Assistant Manager. SIB, experts in tailored insurance solutions! Their supportive, trusted, collaborative culture prioritizes work-life balance. By empowering their team and fostering open communication, they deliver exceptional service and lasting partnerships. Making insurance simple, reliable, and impactful.  Ayesha brings over six years of diverse experience across multiple sectors. Previously, as Assistant Manager HR & Admin at SAP Group, she successfully streamlined HR operations, ensuring smooth day-to-day functioning and enhancing employee satisfaction. Her time at Hum Network Ltd was marked by her contributions to shaping policies that prioritized employee development and well-being. Moreover, during her internships at Beaconhouse School System South and Freemindworks Communication Design, she not only learned the intricacies of HR management but also introduced innovative ideas that improved recruitment and event management processes, leaving a lasting impression on her teams. Holding a BBA in HR Management from Greenwich University, Ayesha combines her educational background with hands-on experience to implement HR strategies that not only meet but exceed organizational goals. Connect with Ayesha to learn more about her journey and how she continues to grow in the world of Human Resources.   Stay tuned for more inspiring stories like Ayesha's on our page.   Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408 #HumanResources #TalentManagement #HRLeadership #EmployeeEngagement #RecruitmentExpert #HRCompliance #TeamBuilding #PayrollManagement #LearningAndDevelopment #StoryFusion

Meet Laiba Ahmed – a dedicated and driven Human Resources Specialist with a proven track record in talent acquisition and HR management. Laiba’s journey in the HR field began with a Bachelor's in Business Administration (BBA) in Human Resources from Sindh Madressatul Islam University. Her passion for creating effective workplace solutions and fostering talent has propelled her career to new heights. Laiba currently serves as a Human Resources Specialist at Fresh Basket since November 2024, where she plays a key role in shaping the workforce and aligning talent strategies with organizational goals. Her career includes impactful roles such as Human Resource Officer - Talent Acquisition at Sharmeen Foods Pvt. Ltd. from Jan 2023 till Oct 2024 and Human Resources Executive at MSZ JAPAN, as well as significant experience at Bilal Enterprises Inc and Surfactant Chemicals Company, where she gained valuable insights into HR practices and organizational development. With nearly three years of experience, Laiba has honed her skills in recruitment, employee engagement, and talent management, working with diverse teams to implement HR strategies that drive business success. Her dedication to professional growth is evident from her earlier internship experiences at Sui Southern Gas Company Limited, where she laid the foundation for her career in HR. Laiba’s passion for human resources is matched only by her commitment to continuous learning and growth, making her a valuable asset to any organization. Connect with her to explore how she is shaping the future of HR in the corporate world. Stay tuned for more inspiring stories like Laiba's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408 #HumanResources #TalentManagement #HRLeadership #EmployeeEngagement #RecruitmentExpert #HRCompliance #TeamBuilding #PayrollManagement #LearningAndDevelopment #StoryFusion

Meet Faraz Ahmed - A Journey of Dedication and Excellence Faraz Ahmed is a seasoned professional whose career is marked by a rich and diverse experience across multiple industries. Currently serving as a Sales Executive - Trade at Nippon Paint (Pakistan) (Pvt) Ltd, Faraz has been pivotal in driving sales and fostering strong relationships since July 2024. Before this role, Faraz was a Trade Marketing Officer at Amreli Steels Limited, where he spent over two years mastering the art of retail branding, market analysis, and competitor intelligence. His ability to ensure compliance with marketing policies and support his team operationally was invaluable. His journey began in the retail sector as a Merchandiser for L'Oréal at Resource Linked, where he was responsible for ensuring consistent merchandising across stores, which led to an enhanced consumer experience. Faraz's dedication to maintaining high standards in product presentation and availability was evident during his time. Prior to that, he honed his skills in sales and marketing as a Sales & Marketing Specialist at Smollan and managed operations as an Outlet Manager at urbansole. His early career was rooted in monitoring and reporting roles at Base Camp Data Solutions, where he was responsible for ensuring compliance, quality control, and effective data analysis. Faraz's academic background is equally impressive. He holds a Bachelor of Arts in Economics from the University of Sindh, completed in September 2023. He has also earned certifications in Introduction to Digital Business Skills from HP LIFE, Content Marketing from HubSpot Academy , and Fundamentals of Digital Marketing from Google, underscoring his commitment to continuous learning and professional development. With a solid foundation in sales, marketing, and retail, Faraz Ahmed is a professional who brings both experience and expertise to any role he undertakes. His journey reflects a dedication to excellence, a passion for learning, and an unwavering commitment to achieving the best results. Stay tuned for more inspiring stories like Faraz's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408 #TradeMarketing #Salesandmarketing #Leadership #ContentStrategy #Marketing #LeadGeneration #SalesManagement #DataDriven #AudienceSegmentation #StoryFusion

Meet Muhammad Anas, a seasoned professional with a diverse background in digital marketing, SEO, and IT management, whose career journey reflects a deep commitment to excellence and innovation. Muhammad Anas currently serves as the Search Engine Optimization Team Lead at Softnox Technologies Pvt Ltd. where he has been instrumental in driving digital growth and enhancing online visibility for over two years. His expertise in Search Engine Marketing (SEM) and proficiency with tools like the Yoast SEO Plugin have empowered his team to achieve remarkable results. Anas's leadership is defined by his ability to blend technical skills with strategic thinking, positioning him as a key player in the digital landscape. Before joining Softnox, Anas honed his digital marketing skills at Pixarch as a Digital Marketing Executive. For nearly five years, he excelled in creating content calendars, managing social media accounts, executing paid marketing campaigns, and handling a substantial marketing budget of 3 million PKR. His work in lead generation, particularly for real estate clients in Pakistan and the UAE, has been a testament to his strategic acumen and his ability to drive business growth through targeted digital initiatives. Anas's career began at 3 techno, where he served as a Digital Marketing Specialist. During his tenure, he conducted extensive market research, identified potential audience segments, and developed data-driven marketing strategies that laid the foundation for business expansion. Prior to his roles in digital marketing, Anas managed e-commerce and customer engagement at Ochre Clothing. His efforts in creating and optimizing ad campaigns, segmenting audiences, and monitoring ad spend resulted in significant ROI improvements and customer satisfaction. Anas's journey also includes a significant tenure as IT Executive at Ophth Pharma where he led the IT department for over five years. He successfully implemented and maintained the company’s IT infrastructure, streamlined administrative processes, and managed production workflows. Academically, Muhammad Anas holds a Bachelor's degree in Computer Science (BSCS) from Dadabhoy Institute of Higher Education and has furthered his education at Aptech. Muhammad Anas's career is a testament to his relentless pursuit of excellence, his ability to adapt to new challenges, and his dedication to driving digital transformation across various industries. Connect with Muhammad Anas on LinkedIn to explore his insights and learn more about his journey in the ever-evolving world of digital marketing and IT management. Stay tuned for more inspiring stories like Anas's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408 #DigitalMarketing #SEOExpert #Leadership #ContentStrategy #PaidMarketing #LeadGeneration #ITManagement #DataDriven #AudienceSegmentation #StoryFusion

Meet Asif K., a visionary leader with a proven track record of driving digital transformation in global organizations. Asif Khan has recently taken on the role of Head of Digital Performance Channels at Riyadh Air | طيران الرياض a visionary airline backed by Saudi Arabia's Public Investment Fund (PIF). In this position, Asif will lead the development of Riyadh Air's sales strategy for digital channels, emphasizing data-driven performance marketing across Search, Display, Social, Metasearch, Affiliates, and SEO. His leadership and extensive experience will be crucial in positioning Riyadh Air as a digitally-native airline that redefines the travel experience. Saudi Arabia's new national carrier, Riyadh Air, is poised to become a significant player in global aviation, with its first flight scheduled for 2025. The airline plans to serve over 100 destinations by 2030, aligning with #SaudiArabiasVision2030 initiative, which aims to attract 100 million visitors annually. Asif Khan brings over 18years of experience in leading digital marketing initiatives for global organizations across key markets, including #Malaysia, #Singapore, the #UAE, #Qatar, and now #SaudiArabia. Before joining Riyadh Air, he served as Senior Digital Marketing Manager at Invest Qatar, where he played a pivotal role in positioning the country as an attractive destination for investors. He also worked as the Paid Social Lead at Qatar Airways, overseeing social commerce in more than 80 markets, driving customer acquisition, and enhancing both revenue and app engagement. Earlier in his career, Asif led social media strategy for prominent global e-commerce and aviation brands, including Bloomingdale's, Gap, Armani Exchange, and Etihad Airways. His work has consistently focused on elevating brand presence, boosting engagement, and driving commercial success. Asif holds a Master's Degree in Communication Management from the University of South Australia and is certified in Power BI, Facebook Blueprint, Google, and Excel Automation with ChatGPT. Connect with Asif Khan on LinkedIn or explore his insights on digital marketing through his YouTube blog. Stay tuned for more inspiring stories like Asif's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408 #DigitalLeadership #RiyadhAir #AviationInnovation #Vision2030 #PerformanceMarketing #TravelExperience #GlobalMarketing #DigitalTransformation #AirlineIndustry #MarketingStrategy #StoryFusion

Meet Asfand Yar, an accomplished HR professional with over 8 years of experience in the field. Currently serving as Assistant Manager Human Resources at Sharp Brains, he has played a pivotal role in implementing HR policies, managing recruitment processes, and ensuring compliance with international standards such as GDPR. Asfand has a proven track record of streamlining HR operations, leading talent retention initiatives, and administering employee benefits, all while maintaining a keen focus on the company's culture and legal requirements. Before joining Sharp Brains, Asfand honed his HR expertise at Frontier Works Organization, Pakistan, where he managed payroll for large employee bases and handled compensation, benefits, and performance management. His early career also included a role as Assistant Registrar at Arid Agriculture University, where he was responsible for administrative tasks related to student enrollment and compliance. Asfand's comprehensive background in HR, coupled with his educational foundation in Human Resources Management and Services, makes him a well-rounded and capable HR leader. Beyond recruitment, Asfand is instrumental in enhancing employee engagement and satisfaction. He designs and implements performance management processes that not only evaluate but also motivate employees to achieve their best. His strategic mindset ensures that the company’s HR practices are not only effective but also aligned with its long-term goals. Asfand Yar is more than just an HR professional; he is a leader who understands the importance of aligning human resources with business objectives. His work at Sharp Brains is a testament to his ability to lead teams, manage complex HR operations, and drive organizational growth through strategic human resource management. Stay tuned for more inspiring stories like Asfand's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408 #HumanResources #TalentManagement #HRLeadership #EmployeeEngagement #RecruitmentExpert #HRCompliance #TeamBuilding #PayrollManagement #LearningAndDevelopment #StoryFusion

Meet Marium Hashmi, a passionate and dedicated student of Food Science and Technology at Hamdard University, where she is currently pursuing her degree with an impressive 3.6 CGPA. Her academic journey has been marked by an eagerness to explore the complex connections between food, health, and sustainability. Marium is committed to deepening her understanding of these critical areas, combining her theoretical knowledge with practical experiences to make a meaningful impact in the field. During her time at Hamdard University, Marium has actively engaged in hands-on laboratory work, research projects, and industry-related activities that have sharpened her skills and broadened her perspective. One of her notable experiences includes a summer internship at LalQila Restaurant, where she gained invaluable insights into food inspection and safety. Her trainers were instrumental in helping her understand the intricacies of food preparation and quality control, enhancing her confidence in applying her knowledge in real-world scenarios. Marium also had the opportunity to participate in an industrial visit to National Foods Limited, which further solidified her interest in food science. This experience allowed her to explore various departments within the company, giving her a comprehensive understanding of food production processes. The visit was both enlightening and inspiring, reinforcing her desire to contribute to the industry by ensuring the highest standards of food safety and innovation. Beyond her academic and professional pursuits, Marium is actively involved in extracurricular activities that reflect her well-rounded character. She enjoys tutoring at home, playing badminton, and reading novels or books that expand her knowledge. These activities not only provide her with a balanced lifestyle but also complement her academic focus by enhancing her critical thinking and problem-solving abilities. Marium Hashmi is a future leader in the food science industry, driven by a passion for advancing food quality and sustainability. Her strong attention to detail, innovative mindset, and dedication to proper food inspection make her a valuable asset to any organization she chooses to be a part of. As she continues to grow and develop her skills, Marium is determined to make a lasting impact on the world of food science and technology. Stay tuned for more inspiring stories like Marium's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408 #FoodScience #CareerJourney #Nationalfoods #CulinaryArts #HamdardUniversity #QualityControl #FoodTechnology #Inspiration #StoryFusion

Meet Azmeen Gadit, a dynamic and results-driven Social Media Manager - The Coca-Cola Company. Since August 2023, Azmeen has been leading social media strategies for some of the world's most iconic brands, including The Coca-Cola Company - Pakistan, Coke Studio - Pakistan, Sprite - Pakistan, Fanta Pakistan, and more. His innovative approach and commitment to excellence have significantly impacted these brands, driving engagement and fostering vibrant online communities. Strategic thinking and a data-driven mindset have defined Azmeen's journey in social media management. For Coke Studio Season 15, he developed a unique community engagement strategy that resonated with audiences, resulting in a remarkable increase in comment-based interactions. His foresight and ability to leverage major events, such as the ICC World Cup 2023, enabled Sprite to maximize its reach and engagement during the tournament, making the brand a top conversation point among fans. In 2023, Azmeen spearheaded the digital launch of The Coca-Cola Company's largest car promotion, significantly boosting brand engagement. His expertise in community management was further demonstrated in the Sprite Lemon Mint campaign, where his strategies doubled positive sentiment and strengthened brand loyalty. With a strong educational background, including an MBA in Marketing from the Institute of Business Management, Azmeen consistently refines his expertise and stays ahead of industry trends. His certification in Social Listening Foundations further underscores his commitment to staying at the forefront of digital marketing Stay tuned for more inspiring stories like Azmeen's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408

Meet Ebad Hafiz is a seasoned finance professional with over five years of experience at Technology Links (Pvt.) Ltd., where he has steadily advanced from Finance Executive to Assistant Manager Finance. His journey reflects a deep commitment to excellence in financial management, underscored by his expertise in account management and balance sheet review. Ebad’s ability to handle complex financial operations with precision and insight has made him an invaluable asset to his organization. In his role as Assistant Manager Finance, Ebad has taken on greater responsibilities, leading critical initiatives that drive financial stability and growth. His work involves meticulous balance sheet reviews and account management, ensuring that the company’s financial health is robust and transparent. Ebad’s leadership in managing Goods and Services Tax (GST) and conducting financial analysis has significantly contributed to the company’s operational efficiency. Before assuming his current role, Ebad served as a Senior Finance Executive, where he honed his skills in financial analysis and taxation. His strong analytical capabilities and comprehensive understanding of financial systems enabled him to navigate complex financial landscapes with ease. Ebad’s dedication to continuous learning and improvement is evident in his proactive approach to mastering new skills and staying ahead of industry trends. Ebad’s academic background is equally impressive, with a Bachelor of Commerce degree from Karachi University,j providing him with a solid foundation in business and commerce. He is also continuing his education at the Institute of Cost and Management Accountants of Pakistan (ICMA Pakistan), reflecting his commitment to advancing his expertise and staying at the forefront of the finance industry. This pursuit of knowledge ensures that he remains well-equipped to tackle emerging challenges in the financial sector. Ebad Hafiz is not only a finance expert but also a forward-thinking professional with a strong vision for the future. His combination of practical experience, academic achievement, and a relentless drive for excellence positions him as a leader in the field of finance. As he continues to grow in his career, Ebad is poised to make significant contributions to his organization and the broader financial community. Stay tuned for more inspiring stories like Ebad's on our page. Want to be featured? Share your LinkedIn and a professional picture on our email storyfsn@gmail.com or for a quick response, send via WhatsApp at +92 310 4804408.