The Foundry Asia, F&B Communications Agency

🇨🇳 We are honored to announce that NARISAWA Shanghai has been awarded 1 MICHELIN star by Michelin Guide, just a little over a year since opening. This recognition reflects the team’s dedication to bringing Chef Yoshihiro Narisawa’s Satoyama philosophy to life, celebrating harmony with nature and the seasons. We look forward to continuing to support the Shanghai team on this journey. #TheFoundryAsia

🇹🇭 [NEW CLIENT] We are thrilled to announce our latest client Zuma Phuket to the @thefoundryasia collective. Nestled within the stunning @anantaralayanphuket, Zuma Phuket new opening brings contemporary Japanese dining to the breathtaking shores of Thailand. As we continue to support the PR of Zuma Hong Kong, we’re excited to embark on this journey with the Zuma family to spotlight their exceptional culinary experiences across the region. Stay tuned for updates and follow @ZumaPhuket for more information. #ZumaPhuket #ZumaHongKong #TheFoundryAsia #ContemporaryJapaneseDining

[NEW PR & SOCIAL MEDIA RETAINER CLIENTS] Exciting Q4 updates from The Foundry Asia We are excited to welcome 5 new long term retainer clients to our portfolio, spanning both Singapore and Hong Kong. It’s a privilege to partner with these exceptional brands to share their stories. Here’s a look at what’s ahead: 🇸🇬15 Stamford Bar, Capitol Kempinski Singapore We’re proud to be the official PR agency for this distinguished bar, located in one of Singapore’s most iconic hotels. 🇭🇰Zuma Hong Kong One of the world’s most renowned contemporary Japanese restaurants, Zuma continues to set the standard for exceptional dining and cocktails. We are honored to represent the PR for this iconic establishment. 🇸🇬 Mizue Singapore Opening soon on Ann Siang Hill, Mizue is a Japanese-inspired café and wine bar offering creative bites by day and curated wines by night. The opening is set for January 2025 and we are proud to be appointed as the official social media and PR agency. 🇸🇬 Behind the Green Door, Singapore From the creators of Kilo Lounge, this innovative venue is redefining nightlife in Singapore with its focus on music, lifestyle, and immersive experiences. 🇭🇰 Frackelie Laloum Pop-Up, Hong Kong The former Executive Chef of Michelin-starred Louise, Franckelie Laloum, continues to wow diners with his modern French culinary artistry. Due to popular demand, his Hong Kong pop-up has been extended until January 2025, offering a refined and innovative dining experience. Thank you to all our clients for trusting us to bring their vision to life. We are excited to share more updates in the coming months.

🇸🇬Decadent debauchery. Salaciously secretive. Once home to underground activities, illicit liquor distilleries and an 80s’ rave disco, The Warehouse Lobby Bar emerges from its storied past with a new bar team and revamped cocktail menu, transforming the humble lobby from a mere transitional venue into the pulsating heart of The Warehouse Hotel. Under the helm of Joseph Haywood, The Warehouse Lobby Bar blends its hidden distillery past with modern creativity, where each cocktail celebrates local libertinism. Joined by Jaemin Shin, both bring experience from World’s and Asia’s 50 Best bars like Baxters Inn, Barbary Coast, and Sago House, delivering Singapore’s lesser-known history with exceptional hospitality. Follow @thewarehousehotel @thefoundryasia for more info!

COURT ROOM OPENING 9 SEPTEMBER by Santosh (ex Creative Director of Lockdown) and Ranjeet (ex Bar Manager of Tell Camellia) A concept that is sensibly contradictory that stands for social sustainability. 52-54 Graham Street, Hong Kong

📣 CAMPARI Marks 12 Years of Negroni Week: A Landmark Celebration from September 16-22, 2024 in Hong Kong & Macau Negroni Week, the annual global celebration of the classic Negroni cocktail, returns to Hong Kong for its 12th anniversary from September 16-22, 2024. Fresh off the Asia’s 50 Best Bars Awards in Hong Kong, where Campari proudly served as an official partner, over 100 participating venues in the city will embrace the theme “No Negroni without Campari”. This year, Negroni Week will feature seven events across popular venues throughout the city, where cocktail and spirit enthusiasts are invited to indulge in the iconic Italian aperitif while supporting a good cause.’ Stay tuned to @camparihk and our website for more information. For press enquiries, please reach out to ianfan@thefoundry.asia 📸 taken by @j.s.thom & @singularconcepts.hk #TheFoundryAsia

🇭🇰 NEW CLIENT. We are delighted to announce that we’ve been appointed as the official PR and Creative agency for Negroni Week by Campari in Hong Kong—every bartender’s favorite week! 🍹 We’re extremely honored to collaborate with a fantastic team and some of the city’s top bars, all while showcasing our passion for this iconic cocktail. #NegroniWeek

We’re thrilled to welcome our latest client, Court Room under our regional commercial talent management and PR portfolio. Led by Hong Kong industry heavyweights and 50 Best veterans, former Penicillin Bar Manager Santosh Dhakal and former Tell Camellia Bar Manager Ranjeet Khatri, the bar promises great cocktails, in an immersive themed space right in the heart of SOHO. Hearing soon in August. #TheFoundryAsia

We are pleased to announce that we have been appointed as the official social media agency for two iconic Hong Kong hotels under The Miramar Group: The Mira Hotel and The Mira Moon. Stay tuned for some exciting (and maybe a little cheeky) content across both properties!

Ahead of an exciting week with our esteemed portfolio for Asia's 50 Best awards in Hong Kong, we are pleased to announce our latest client and Singapore's favorite locale, Barbary Coast (#29 on Asia's 50 Best, 2021) & Dead Fall, led by the dynamic bar veterans, Celia Schoonraad, Roman Foltán, and Michael Callahan. Stay tuned for their Hong Kong takeover in July and exciting launch plans in Singapore this year.