Ipsos in Hong Kong

🌏 How Are Heritage Tourism and Remote Work Attracting Global Travelers to Hong Kong?🌆 ➡️ Watch the full interview here: https://lnkd.in/gn4btQaV Hong Kong is well positioned to leverage emerging preferences in global tourism and work, including heritage tourism and long-term work stays. Annie Chan, Managing Director of Ipsos in Hong Kong, highlights the city's evolving role in meeting the demands of modern travelers. "Hong Kong is uniquely positioned to offer a blend of traditional cultural heritage and modern conveniences," Chan noted. "Our city's vibrant mix of historic sites and cutting-edge infrastructure makes it an ideal destination for those looking to balance work and leisure." With a strong emphasis on creating immersive experiences, Hong Kong is ready to attract digital nomads and global travelers alike.   Explore the Ipsos Global Trends report here: https://lnkd.in/gP_M2uxU #HongKong #HeritageTourism #RemoteWork #DigitalNomads #TravelOpportunities #IpsosReport #IpsosGlobalTrends Annie Chan

🌍 Is the World Ending? Consumers are Indulging Like It Is. Are consumers giving in to "live for today 🏖️" amidst global pessimism? Ipsos explores the rise of Nouveau Nihilism and what it means for brands. This fascinating trend delves into how economic anxieties and environmental concerns are driving consumers towards instant gratification. Is this a sustainable approach? How can brands responsibly tap into this mindset? Read the full article to uncover the insights: What Nouveau Nihilism can teach brands about indulgence and consumer motivations. https://lnkd.in/gK-x7DYv #NouveauNihilism #ConsumerTrends #BrandStrategy #Ipsos Adrian Lo Jennifer Bender

The Ipsos Almanac 2025 is here! 🌍 We've analyzed the major events and trends of 2024 to understand what's next for the world. From Generative AI to the Gen Z gender gap, ESG, populism, and brand success, we cover it all. Plus, a month-by-month look back at 2024 and insights from our global teams on what to expect in 2025. 🎥 Watch Ben Page’s video introduction below - a great sneak peek! 🔗Explore the new Ipsos Almanac: Dive in and let us know which 2024 trend you think will have the biggest impact on the coming year, and how it will affect your industry. #IpsosAlmanac #Trends2025 #FutureIsNow

🌍 **Climate Convergence Alert** 🌍 In light of recent events, such as the tragic death of a whale found with a canvas bag in Hong Kong, environmental issues have never been more urgent. While 77% of Hong Kong residents believe they are doing all they can to save the environment, is it truly enough? Individuals, businesses, and governments must reassess their impact and collaborate for a sustainable future. KaYan Poon, Director at Ipsos in Hong Kong, emphasizes: “Recently, the tragic death of a whale, found with a canvas bag inside, has brought Hong Kong's environmental issues into sharp focus. While many residents feel they're doing their part for the environment, is that enough? It's time for all of us - individuals, businesses, and the government - to reassess our impact and work together towards a sustainable future. We all play a role in preserving our planet for future generations.” Let's all play our part in preserving our planet for future generations. 🌱 For more insights, visit www.ipsosglobaltrends.com or contact us at Info.hk@ipsos.com. #ClimateConvergence #Sustainability #EnvironmentalAwareness #IpsosHongKong

Join us on December 6th for China Go Global - Building Successful Brands Overseas. A great topic for brands like yours seeking global expansion. This complimentary event offers invaluable insights into the challenges and strategies for Chinese brands succeeding internationally. Why attend? ✔️ Gain insights from BYD, Hisense, Lenovo, Huawei, TikTok, and others on successfully balancing product and brand marketing. ✔️ Learn how brands like Miniso, Budweiser, and Uniqlo have effectively repositioned their offerings to capture new markets. ✔️ Explore cultural nuances with case studies from Erborian and Chagee, focusing on leveraging lifestyle and heritage for brand differentiation, plus the impact of storytelling and building emotional connections. If you’re looking to equip your business with a future-ready strategy, this is the event for you. Find out more and sign up 👉 Click HERE to Register: https://lnkd.in/gN6K7XPP We look forward to your participation! #GlobalBranding #ChinaGoGlobal #BrandStrategy #MarketExpansion #BrandStorytelling #CulturalHeritage #EmotionalConnections #InternationalBusiness #BrandInsights #InnovationInBranding Benoit Tranzer Nicolas Bijuk Maritess (Tess) Calibuso-Turingan

We were excited to be part of the B.Inspired event at Soho House, Hong Kong, where Adrian Lo Head of Ipsos Strategy3 shared valuable insights from the Ipsos Global Trends report. This session offered an in-depth look at the APAC region's 'Here and Now' mindset and emphasized the increasing demand for transparency in financial marketing. Adrian's insights led to lively discussions on AI's role in enhancing work efficiency and the concerns it raises about job security. The event also examined how brands can foster trust and connect with audiences through innovative event strategies.  📊✨ For more details about this event, visit the Broadsword | Certified B Corporation website here: https://lnkd.in/eyG5VVba #Ipsos #IpsosGlobalTrends #BInspired #AI #Marketing #EventStrategy

Join Our Exclusive Webinar: "China Go Global: Building Successful Brands Overseas" Are you a brand aiming for global expansion? Don't miss this complimentary event packed with insights on the challenges and strategies for Chinese brands making waves internationally. 🗣️ Expert Speaker: Benoit Tranzer, Global Service Line Leader for Brand Health Tracking at Ipsos, will guide you through the essentials of brand building, focusing on storytelling, cultural heritage, and emotional connections. 🔍 Learn From the Best: Dive into the experiences of successful brands like BYD, Hisense, Lenovo, Huawei, TikTok, and more. Discover how Miniso, Budweiser, and Uniqlo have effectively repositioned themselves to conquer new markets. 🌏 Cultural Insights: Explore case studies from Erborian and Chagee to understand how lifestyle and heritage drive brand differentiation, and the profound impact of brand storytelling and emotional connections. 👉 Click HERE to Register: https://lnkd.in/gN6K7XPP Don't miss out on actionable insights that could transform your brand's global strategy. We look forward to your participation! #GlobalBranding #ChinaGoGlobal #BrandStrategy #MarketExpansion #BrandStorytelling #CulturalHeritage #EmotionalConnections #InternationalBusiness #BrandInsights #InnovationInBranding Nicolas Bijuk Maritess (Tess) Calibuso-Turingan

🌟 One Week, One Trend: Splintered Societies 🌟 Rising inequality splinters society. In Hong Kong, 77% agree business leaders must address socio-political issues. “The climate of increasing social consciousness encourages businesses to take impactful action to counter forces splitting society…Rather than one-time donations, corporations…are more inclined to forge long-term partnerships with NGOs.” - Lydia Siu, Research Director, Ipsos UU Hong Kong. 📢 Learn more about these trends: www.ipsosglobaltrends.com 📧 For further information, contact us at: info.hk@ipsos.com #SplinteredSocieties #Inequality #SocialImpact #HongKong #IpsosGlobalTrends

🌟 One Week, One Trend: Embracing Technowonder 🌟 Technology is becoming increasingly pervasive, offering exciting tools for problem-solving and connection, yet raising significant concerns about privacy and job displacement. At Ipsos Hong Kong, we recognize this paradox and are committed to navigating these challenges. 🔍 Key Insights:   - 74% of respondents (compared to 71% globally) agree that modern technology is essential for solving future problems.   - 83% (compared to 78% globally) acknowledge the inevitability of losing some privacy due to technological advances. Adrian Lo, Partner and Head of Strategy at Ipsos Hong Kong, emphasizes the importance of establishing transparent data usage and privacy measures to build trust and enhance the effectiveness of technology. 📢 Learn more about these trends: www.ipsosglobaltrends.com   📧 For further information, contact us at: info.hk@ipsos.com #IpsosTrends #Technowonder #Innovation #Privacy #FutureTech

Join us in Hong Kong on November 20th for B. Inspired: Innovation Exchange! This event delves into the future of financial services, exploring the key trends and consumer behaviors set to shape 2025. Gain valuable insights from experts at Ipsos in Hong Kong and Broadsword | Certified B Corporation, including Ipsos Strategy3 Partner, Adrian Lo, who will be a panelist at the event. Adrian brings over two decades of international experience to the discussion, having worked across Hong Kong, Canada, and the US.  Register now: https://lnkd.in/eHFFTNhm #InnovationExchange #FinancialServices #ConsumerTrends #GenZ #AI #DataDrivenPersonalization #HongKong Ipsos #IpsosGlobalTrends