LoveMade Organics genopslog dette
Baby food that fails to meet the standards outlined in the nutrition table is completely unacceptable! However, the root of the problem lies in the lack of clear guidelines and regulations. Why is it even permitted for baby food to contain up to 10-15 grams of natural sugar? And why is it allowed to label such products as "No added sugar" when the levels of natural sugars are so high, misleading consumers into believing they are making a healthy choice for their baby? This is the challenge we are taking on. 🌱 LoveMade Organics has a promise: a guarantee of Low Sugar across our entire range of pouches—a nutritional claim fully compliant with EU law. We set our own restrictions because the necessary regulations simply don’t exist. While we have made efforts to bring LoveMade to the UK market, we’re not there yet. That said, we are proud to already be present in 9 other markets and remain hopeful that the growing demand for higher standards will help us open doors in the UK soon. #honestfoodforlittleones The Grocer 🌱 Eddie Devlin 🌱 World Health Organization 🌱 British Nutrition Foundation 🙏
Accelerating business transformation in the Food and Drink industry | Climate, Health & Innovation
This is what gets me out of bed in the morning When we're not prioritising the health of our children - the industry needs to change. A The Grocer article from Eddie Devlin today has found; Little Freddie babyfood pouches designed for weaning babies have been found to contain higher levels of sugar than stated on pack labelling, with some products having almost double the amount of sugar listed in the nutritional information. I've written twice recently about the 'wild-west' of the baby food category. Lack of regulation, poor levels of innovation and marketing that, at best, is misleading. At the British Nutrition Foundation conference this week, I focussed on how companies need to embrace risk and step away from the status quo. Never more evident than this example. Infant Feeding is a category we should squeeze tightly with regulation and intervention, and incentivise retailers and manufacturers to do a better job by adapting the current category and promoting wholefoods too. Prioritise health, accessibility and good outcomes. 'Good enough' isn't good enough. Full piece in the comments