🌟 Collaborative Selling in Retail: Unlocking Growth Together 🌟 After 20 years of working with brands and retail chains, one thing is clear: Success in multibrand retail isn't a solo journey—it's a partnership. 🤝 And collaborative selling is a game-changer, especially in today’s pressured retail landscape. It’s about aligning strategies, leveraging data, and creating seamless customer experiences that drive revenue for both brands and retailers. Collaborative selling is the new black, it’s about: ✅ Aligning objectives, metrics and initiatives through shared goals and transparent communication. ✅ Equip front-line staff with tools and knowledge to deliver outstanding product expertise and customer engagement. ✅ Harness real-time data to optimize sales performance and identify joint growth opportunities. ✅ Align campaign collaboration to deliver ‘On Brand - On time’ for maximum impact With the right systems, tools, and mindset, collaborative selling can turn retail challenges into opportunities for shared success. 🚀 💡 Having seen the power of this approach firsthand, I’m always inspired by how brands and retailers working together can transform the customer experience and boost profitability. Curious about how collaborative selling could work for your brand? Let’s chat! #RetailGrowth #CollaborativeSelling #RetailInnovation #BrandPartnerships #SalesExcellence #CustomerExperience
Atobi
Softwareudvikling
Copenhagen, Capital Region 1.615 følgere
Create flagship-level brand and customer experiences across every store with Atobi.
Om os
Atobi is the new way for brands and retailers to collaborate. Create content and campaigns, distribute to your partners and their store staff, and gather insights to find and act on untapped potential.
- Websted
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https://atobi.io
Eksternt link til Atobi
- Branche
- Softwareudvikling
- Virksomhedsstørrelse
- 11-50 medarbejdere
- Hovedkvarter
- Copenhagen, Capital Region
- Type
- Privat
- Grundlagt
- 2017
- Specialer
- Retail Strategy Execution, Retail training, Store compliance, Store concept implementation, telecom, Gamification, Engagement, Communication, telecommunication, Telco, Retail, Strategy execution og Employee Engagement
Produkter
Atobi
Software til detailudførelse
Atobi is the new way for brands and retailers to collaborate. Create campaigns and training, distribute to your partners and their store staff, and gather insights to find and act on untapped potential.
Beliggenheder
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Primær
Pilestræde 28a
Copenhagen, Capital Region 1112, DK
Medarbejdere hos Atobi
Opdateringer
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Atobi gives brands 4 ways to reach their retailers’ store staff: 1. Brand your own Atobi-app 🔨 2. Share content and campaigns to other Atobi customers 🔧 3. Embed your Brand Hub in other systems 🪛 4. Export content and campaigns as SCORM files ⛏️ This means you can reach, engage & upskill store staff, regardless of what their system landscape looks like. The main difference between Atobi and alternatives in standalone training apps or content management systems, is that other tools only rely on 1 out of these 4 ways of reaching your retailers. This limits your reach greatly, and means that a significant share of your retailers aren’t reaping the benefits of training store staff on your brand and products. In other words, a HUGE missed opportunity for your brand to influence the people selling your products! 💰
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Have you had a chance to see how some of the world’s biggest brands and retailers are using Atobi? Check out the Atobi interactive demo. (...Before you have a meeting with one of our experts. Or even me... After all it is election day in the US, and why not choose to meet in person 😉) Be impressed at: https://lnkd.in/dB_XijrB Happy clicking ⭐ 🖱️
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Have you had a chance to check out the interactive demo on our website? It’s the best way for you to get a comprehensive overview of how some of the world’s biggest brands and retailers are using Atobi today. (at least before you have a meeting with one of our experts 😉) Check it out at: atobi[.]io/interactive-demo! Happy clicking ⭐ 🖱️
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Have you seen our recent article on the road to sell-out for multi-brand distributors? The challenge is clear: marketing dollars are getting more expensive. Distributors and agents are expected to do more with less. Our founder, Jan, has mapped out the road to scalability and sell-out for distributors below: 1) Deepen collaboration with retailers 🤝 2) Turn store staff into brand ambassadors 👑 3) Activate stores digitally, at scale 🏬 4) Use real-time data for decision-making 📈 5) Create brand demand in retail before going D2C 🌱 6) The end goal: Scalability and Sell-Out. 💸
The Road to Sell-Out: How Multi-Brand Distributors Win at the Point-of-Sale
Atobi på LinkedIn
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Retail marketing efficiency. Make the budget reach!
For most ambitious brands and local distributors, there’s a lot of $$$ to win in retail. However, with a limited marketing budget, you can forget about reaching every store in person - and every consumer with marketing! Traditional retail activation is costly, and not scalable (and hard to measure the impact of). Digital retail activation changes everything. Think: brand guidelines, interactive trainings, and campaign checklists. All delivered into the systems store staff use daily. In a branded format! Successful retail activation is about providing the right support and information, to the right people, at the right time. The result? Consistent, on-brand execution. Retail staff who are ambassadors for your brand and products. #wholesale #marketing #RetailActivation #BrandStrategy #salesenablement #marketingROI #BrandAmbassadors #retailmarketing
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Did you see? Atobi and Bauer are making headlines in Europe’s biggest sporting goods outlet! 🌟 Earlier this month, we announced that we were hitting the ice together with the world’s leading hockey brand, Bauer Hockey. 🏒 Bauer Locker Room, their new wholesale activation and community platform, recently launched with great success and a loooong waitlist of retailers was opened to the brand-new Bauer app, powered by Atobi. Want to know more about the partnership? If you have a subscription for SGI - check out the article: https://lnkd.in/dnjSGxqj. If you don’t - check out the banner on our website!
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Don't jump the fence where it is highest. Make it easy to succeed. Just do it! (Yes, Nike use Atobi, but the Pun was uninteded :-)
Time to level up...! 🏔 So much to do. Crazy busy days so we just need to get things done! Everyone working at a Brand as well. Very busy. Very.... 🏃♂️ 🏃♀️ 🏃♀️ 💨 So once the get new retailers on board it's time to move ahead. Next project. Next launch. Next partner. But Wholesale Excellence is also about making the partners succeed. In the long run. So the Brand can shine. 🌅 'On Brand' Experiences and Collaborative sell-out are the holy grail! 🌏 Getting there is easier with the Atobi Collaborative Sell-out autopilot :-) I'll be happy to show you what I mean. Send me a PM. Meanwhile, pitch in with your comments. This is a simplified world view. I know 😎
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Imagine this: You’ve just launched a major campaign across hundreds of stores. The feedback? It’s pouring in. Thousands of responses from staff, managers, and customers—across multiple regions, and in different languages. Hooray! You are data rich. But ultimately, poor in insights. Now, picture a tool that transforms this mountain of feedback into clear, actionable insights in minutes. At Atobi, we’ve built exactly that. Atobi Summarizer can take thousands of qualitative feedback entries, categorize them by your most crucial topics, gauge sentiment, and deliver a clear, concise summary of key takeaways—instantly. And yes, you don't have to habla español or parler en français to get insights across all of your markets. Whether it’s for a campaign rollout, product launch, or store activation, this tool turns feedback into your competitive advantage. No more sifting through data. Just clear insights, ready to fuel your next move. This is how feedback should work. This is how you move faster, smarter, better.