Stickybeak

👍 Thumbs don’t lie! 👎 🤒 Sick of guessing what customers want? Stickybeak is your easy-to-use (and dare we say, fun!) solution for getting real feedback on your marketing and communication ideas. We believe in breaking the mold (think beyond those million-dollar campaigns and traditional research processes). Stickybeak gets you feedback on the everyday stuff that matters - messaging, packaging, visuals - everything you usually decide based on...well, a hunch. 🤔 Move faster, with more confidence! Get fast, actionable consumer feedback in days, all for a fraction of the cost. 🤑 Curious? Check out Stickybeak and see how we can help you create marketing magic! ✨ ➡ https://www.stickybeak.co/ #BeMoreAwesome #TestYourStuff #MarketingInsight #ConsumerFeedback

Did we mention we’re global? 🌍 This year we continued to paint the world yellow 💛, reaching your target consumers in over 75 markets, and letting them share their opinions on your top questions. Over 100 of you (marketers, agencies, founders, legends ✨ ) chose to put Stickybeak in your tech stack and move faster with more confidence. Whether it was making sure your target consumer had a seat at the boardroom table, backing retailer pitches with consumer data, testing claims and front-of-pack to nail that moment of truth at point of purchase, or just checking your gut, Stickybeak was there to help you with fast (and affordable) feedback. 🚀 Here’s to more awesome marketers, reaching more markets and uncovering even more truthier truths in the year ahead! 🥂 ✨ #TestYourStuff #BeMoreAwesome

We’re lucky to spend our days collaborating with the awesome marketers, founders, and agencies behind incredible food brands. Helping them launch brands, products and campaigns that resonate with their target consumer is what we love most! 💛 So, how better to wrap up the year than with the ultimate foodie experience? A huge thanks to Belinda and Michael Van de Elzen and their team for hosting us at their amazing Good From Scratch cooking school. It was a feast for the senses, and the perfect way to celebrate a year of awesome partnerships and growth! 🚀

How to adopt a trend without getting lost in the crowd! 🔽 Protein is proliferating every category in grocery. New launches with “high-protein” claims hit the shelves every day. It’s great for meeting consumer demand but it’s also creating a sea of sameness. If you’re jumping on a trend, here’s how to do it without blending in: 1️⃣ What’s YOUR take? Trends work when they fit your brand’s story. What makes your version unique? Make the trend yours—don’t just jump in... 2️⃣ How will you stand out? A “protein-packed” claim isn’t enough. Think about: Visuals: What makes it pop on the shelf? Messaging: What’s the promise beyond protein? Relevance: Does this amplify your USP or feel forced? Trends should still be cohesive for your brand, not incoherent. It’s not about joining the crowd—it’s about standing out. What do you think of the protein bandwagon? If you liked this post, follow me Anna for more marketing ideas!

Are you getting real feedback or just noise? You’re working on your latest project, and the internal feedback is rolling in. And rolling in. Sound familiar? But here’s the real question—are you listening to your consumers, or just stuck in the echo chamber? I've seen it time and time again—brands that think they know what their audience wants, but skip the step of actually asking. One simple test can save not only wasted money but precious wasted time. It’s like asking for directions instead of wandering around hoping for the best! Here are a few things to consider: - Is your messaging landing the way you think it is? - Are you speaking to the right pain points—or assuming them? - Do your visuals inspire, or confuse? Remember, gathering feedback early on saves you from costly mistakes down the line. Want to learn more about how to put the power of consumer feedback to work for you? Let’s chat.

I have a strong opinion about this 👇 I think marketers can be too reliant on looking at numbers And don’t spend enough time understanding shoppers It’s easy to get stuck in a data routine Checking dashboards daily Weekly report meetings But to what end? Here are 3 easy ways to properly leverage data points And actually collect more actionable ideas about your audience This post is proudly sponsored by Stickybeak

Ready for 2025? FMCG Marketers - here’s your Brand Planning Checklist ☑️ For a lot of us, this year's theme was ‘survive to ‘25’ and now it’s time to get a solid plan in place to thrive in 2025. We know brand planning can feel overwhelming, but with the right strategy (and a little consumer input), you can turn it into your brand’s superpower. 💪✨ 📝 Here’s a handy checklist to keep you on track:: ✅ Review your past activity and SWOT analysis.  ✅ Assess your brand’s performance and consumer perception (hello, Brand Health Test). ✅ Benchmark against competitors and identify those white space opportunities. ✅ Validate emerging trends like functional guilt-free treats or convenience to stay ahead. ✅ Prioritise your best ideas with a Stickybeak Idea Screener test and refine them with concept testing. ✅ Test messaging, taglines, and visuals to ensure they resonate. ✅ Plan and optimise seasonal & retail customer campaigns for key moments like Easter or back-to-school. ✅ Test offers and promotional ideas to find what drives the most excitement. ✅ Address friction points in the consumer journey to make buying effortless. ✅ Check in with the wider business, especially sales teams. ✅ Align / reset to business strategies and goal. 📊 Pro Tip: Pair strategic insights with fast, actionable consumer feedback to make smarter decisions in less time. Stickybeak’s here to help with real consumer feedback in 48 hours or less. With the right plan (and the right tools), you’ll be ready to take on 2025 with confidence. Chat to the Stickybeak team today to see how we can help!! 👇 #BrandPlanning #FMCGMarketing #ConsumerInsights #MarketingTips #TestYourStuff #BeMoreAwesome

How confident are you? Before you launch that new product or campaign, wouldn’t you want to know if it will hit the mark? At Stickybeak, we make sure you get real insights from real consumers—fast. Here’s how to build that confidence: 1️⃣ Immediate feedback Understand what works before you commit 2️⃣ Data-driven adjustments Refine your strategy based on what your audience actually responds to. 3️⃣ Move fast Get insights within 48 hours—less waiting, less guesswork. If you're ready to launch with confidence, let's talk. Check out how we can help you make smarter decisions in the link below👇

Big news! Four absolute legends have joined the Stickybeak team 🚀  They’re here to help you make this week’s marketing decisions faster, smarter, and way more consumer-centric. Meet the team - 💛 Amanda Bishop, our new Head of Customer Success – with FMCG know-how and NZTE Customer Manager creds, she’s the ultimate customer champion. She’s here to make sure your Stickybeak plan over delivers. 🤝 Tom McKerrow, our Sales Manager for ANZ, knows SaaS and knows FMCG. He’s grown tools that make FMCG teams’ lives better, and now he’s here to connect you with the speed and simplicity of Stickybeak. He’s also our Kiwi rep in Aussie! 💡 Angela Beswick, our Head of Sales, is equal parts data lover and partnership guru. She’s bubbly, brilliant, and laser-focused on helping you get fast feedback from anywhere in the world.   ✨ Rachelle Wills (née Outtrim), our new Head of Partnerships, brings extensive FMCG experience and a knack for building relationships that matter. She’s all about connecting the dots to help Stickybeak bring you even more value. With Amanda, Tom, Angela, and Rachelle on board, we’re doubling down on delivering fast, actionable feedback at a fraction of the cost – because who has time or budget to waste? #FMCGInsights #StickybeakTeam #FastFeedback #TestYourStuff

AI won’t replace marketers But marketers who use AI might replace those that don’t. We’re all talking about AI these days—and for good reason. From creative copy to customer segmentation, AI is reshaping how we think about marketing. But here’s the kicker: AI isn’t here to take your job - it’s here to amplify what you do best. 🎯 The real magic happens when you combine human intuition with AI’s ability to analyse data at scale. Here’s how I’m seeing the smart use of AI elevate marketing: - Personalisation at scale AI helps us create tailored experiences for thousands of customers without losing that personal touch. - Faster decision-making With AI-powered insights, we’re not waiting weeks for reports. Quick, actionable data and insights are in our hands in real time (Stickybeak is great at this btw 😉). - Creative freedom Let AI handle the mundane so you can focus on the big ideas that truly move the needle. What I love most is that AI is a tool—it doesn’t replace the strategy or the heart of what we do. The best marketers will use AI to push boundaries, not just follow trends. Are you experimenting with AI in your marketing? How’s it going so far? Let me know below!