What do Taylor Swift, the US Fed Reserve Chair and Serko CEO Darrin Grafton have in common? They are all named in the BTN Group Most Influential People of 2024 list. 🎁 Published annually, the list recognises individuals who have had the greatest impact on the business travel industry. 🛫 BTN highlighted Darrin's influence as the leader of an ambitious and proven company set to take on the US market with our acquisition of GetThere, partnerships with Sabre and Booking.com, and investment in tech and product to build the travel platform of the future: "New Zealand-based booking and expense management provider Serko for several years has been expanding into North America, and soon it will leapfrog the competition to become the second-largest corporate online booking provider in North America with the acquisition of one of the pioneers in that space." Read the full profile here: https://lnkd.in/g37SRjPv
Serko Ltd.
IT Services and IT Consulting
The smartest travel and expense technology in the world
About us
Serko is an integrated online travel platform. Our solutions empower companies to book and manage corporate travel with powerful, intuitive online tools. Headquartered in New Zealand, with offices in Australia, United States, China and India, Serko's technology is used by hundreds of thousands of organisations in more than 180 countries and employs over 300 people world-wide. Serko is listed on the NZSX and ASX. Serko's solutions are available through a global network of TMC (Travel Management Company) resellers and as Booking.com for Business through our partnership with Booking.com
- Website
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http://www.serko.com
External link for Serko Ltd.
- Industry
- IT Services and IT Consulting
- Company size
- 201-500 employees
- Headquarters
- Auckland
- Type
- Public Company
- Founded
- 2007
- Specialties
- Online Booking Tool, Travel Industry, Corporate Travel, Travel Procurement, Expense Management, Travel Integration, artificial intelligence, Expense app, Travel app, and Business Travel
Products
Zeno
Travel Management Software
Zeno solves the challenges of corporate travel allowing travel managers to book and manage domestic and international travel in one place. Find out more.
Locations
Employees at Serko Ltd.
Updates
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Join Serko's CEO Darrin Grafton in a live fireside chat with Ann Cederhall and Hélène Millet as they dive into the world of corporate travel tech and the latest developments. Live at 9am CET Thursday / 9am NZT Friday 13th (!) Join with the link below: https://lnkd.in/gSHFFA8X
"We are in the business of bringing people together." This is Serko's motto—extending far beyond business travel. Ann and I are proud to host #Serko's CEO, Darrin Grafton, for our next firechat. We'll dive into the world of corporate travel tech and its latest developments, including Serko’s recent announcement of its long-term partnership with #Sabre and its future acquisition of #GetThere. Whether you're in travel, tech, or simply curious about how innovation is reshaping business travel, this is a session you won’t want to miss! Join us on Thursday at 9 PM CET (note: this is an unusual timing, but a firechat with Darrin -all the way from New Zealand- is well worth it!). Bring your questions! #LinkedInLive #Serko #GetThere #CorporateTravel #TravelTech #Innovation
Solving Corporate Travel Challenges for everyone
www.linkedin.com
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New Year, New Experiences: Announcing Zeno’s Integration with Amadeus NDC-X At Serko, we believe that our value is not just in booking an itinerary, it’s about connecting companies and their travelers to an ecosystem of content and services that are the right fit for their unique needs. As an independent player, we are committed to giving buyers unfiltered access to the best and broadest range of supply possible. This is why we are so pleased to announce that Serko is set to break new ground in its multi-source retailing capabilities by integrating Amadeus NDC-X into Zeno Travel. Scheduled to go live in mid-2025, Serko’s corporate travel platform, Zeno, will feature NDC-enabled content through the Amadeus Global Distribution System. Through this integration, travelers will be able to shop and book NDC offers via Amadeus – including corporate-negotiated fares and personalized ancillary services – directly within Zeno’s connected trip experience. Amadeus’s largest TMC partner in New Zealand is Orbit World Travel (NZ). Niall White, Group Strategy and Corporate Director at Orbit welcomed the development, commenting “Orbit greatly values our strategic partnership with Serko. Our team is working closely with Amadeus and Serko, to ensure our customers can access all of the NDC-enabled content in the most user-friendly way, via the Zeno platform”. Bob Shaw, Serko’s Chief Strategy Officer had this to say "Serko is helping to shape the future of business travel, by partnering with the key players in the ecosystem. Partnering is core to who we are at Serko, and it is key to our vision of an open platform. Whether it is delivering competitive airline offers or other customized products, the addition of Amadeus NDC-X fits seamlessly with these goals, and we are excited to bring this to life in 2025.” The announcement comes hot on the heels of the Sabre NDC launch in Zeno earlier this year. This means that travelers will have access to one of the most comprehensive business travel experiences – allowing them to book and manage flights, accommodation, rental cars and access personalized retail experiences – right at their fingertips, directly through the Zeno platform.
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The future of tech is bright at Serko🌟We're thrilled to welcome our eight FY25 interns as they dive headfirst into their 12-week journey with us. After completing onboarding and getting a taste of 'Life at Serko' they’ve wasted no time rolling up their sleeves and making an impact. Our engineering interns are already embedded in their teams, coding like pros, dreaming of iterations and retros (and maybe even coding in their sleep!). Meanwhile, our design interns are deep into ideation sessions, pushing the boundaries of creativity, and experimenting with bold new ideas. This incredible group is here to innovate, learn, and tackle real-world projects while contributing directly to our product development. It’s only week 2, and we’re already inspired by their energy and passion for technology. Here’s to shaping the future together! 🚀 Anna Shimizu, Ben Mitchell, Ajit Singh, Naren Rohan, Xin Yue, Mianmian Zheng, Subiksha Rajashekar, Livi Lee. #WeAreSerko #TechCareers #Internships #EarlyInCareers #InnovatorsInTheMaking #LifeAtSerko
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In any organisation, if you look hard enough you will find unsung heroes. People or functions that fly under the radar but are critical to success. 🦸♀️ Serko has it's fair share of exceptional teams that don't often get the spotlight (Yes we mean you amazing finance, people and culture, talent sourcing teams and many more). 🔦 That's why it's so great to see Serko's legal team getting profiled this month by Juno Legal, highlighting what an innovative and forward-thinking bunch of people they are. 👩⚖️ Thank you legal team for being such awesome business partners, not just putting out fires, but instead teaching us about what is safe and what is flammable. 🧯 #weareserko https://lnkd.in/gDkcT7Am
Team overview: Serko
junolegal.com
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We were truly honoured to host the incredible Ruby Tui at our latest Serko guiding principle launch of ‘Winning Together’. Her story and success serve as powerful reminders of what’s possible when we embrace authenticity, purpose, and the strength of collaboration. Ruby’s reflections, including “If you want to go fast, go alone. If you want to go far, go together” and “I’d rather lose together than win alone,” deeply resonate with Serko’s guiding principles. Her emphasis on the power of teamwork, community, and humility aligns perfectly with our commitment to 'Winning Together' and 'Being a Good Human' - two principles that anchor everything we do. We left the event not just inspired, but energised, reflective, and empowered - ready to embrace new challenges, and to 'Boldly Go Beyond'. Ruby’s example reminds us that success isn’t just about what you achieve - it’s about who you achieve it with. #WinTogether #BeAGoodHuman #BoldyGoBeyond #DareToSimplify #Leadership #Collaboration #WeAreSerko
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And the drumroll of good news keeps going for Serko! Last night we were honoured to be recognised as one of the top 10 New Zealand Technology companies to watch for 2024, as well as #1 for growth over the past 3 years, by Technology Investment Network (TIN). TIN has a simple mission: to help facilitate the growth of the technology sector in New Zealand. The TIN Team delivers on this objective through research and analysis, including the excellent TIN 100 Report. Special thanks to Isla Dentice-Wood and Angela Simpson who were exceptional Serko ambassadors for the awards 🙏 #WeAreSerko
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This week, Serko celebrated Diwali with a vibrant morning tea, uniting Serkodians in a joyful gathering adorned with colourful decorations and delicious treats. We value and celebrate the rich diversity of our team, fostering an environment where all cultures and individuals are respected and valued. Platters of steaming samosas, traditional snacks, and delicious sweet laddoos marked this special occasion. As we celebrate Diwali, the festival of lights, we’re reminded to let go of negativity and welcome prosperity, health, and happiness. Traditionally a time for family, light, and gratitude, Diwali also invites us to reconnect with our roots and cherish our blessings. This year, let’s light our lamps to spark kindness, empathy, and compassion, guiding us to be better together. May this Diwali bring you and your loved ones renewed focus, personal growth, and a year filled with warmth, joy, and meaningful connections.
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CEO Serko Limited (NZX Hi-Tech Entrepreneur of the Year 2007-2008) BTN 2014 worlds top 25 most influential executive & 2020 HiTech Company of the Year! 2021 INFINZ Leadership Award NZ Top CEO
YES!!!! I’m excited to share details of a new chapter in Serko’s growth story. Serko operates in a growing business travel market expected to be worth a record $US1.48 trillion by the end of this year, and more than $US2 trillion by 2028. At Serko, we want to keep setting the pace – to keep developing digital solutions that transform business travel, making it simpler and better for everyone. We are expanding our existing operations in North America – a US$239 billion market. This expansion will be underpinned by a long-term partnership with one of the world’s leading travel technology companies, Sabre. We will be co-investing with Sabre to bring new capabilities to the industry. As part of the partnership, we will acquire Sabre’s business travel management solution GetThere, with Serko becoming the #2 online booking tool provider in North America by volume. We’ve announced a multi-year product and technology investment programme to remain at the forefront of corporate travel, positioning us to respond to increasing demands for automation, data and AI tools. Read my latest blog post to find out more about these exciting developments. #GetThere #Sabre #Serko #Zeno #ZernoTravel #CorporateTravel #WeAreSerko #GameOn
Setting the pace
serko.com
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Today we announced some big moves for Serko; - A strategic partnership with Sabre Corporation, to co-develop and co-invest in innovation - The acquisition of Sabre's online booking solution, GetThere - An acceleration of investment in our product and technology with an additional $40 million over the next 4 years Our CEO Darrin Grafton welcomed the news “The size of the opportunity in North America is significant and today’s announcement sets out the most compelling path to deliver long-term value for shareholders, partners and customers. We are delighted to enter this long-term partnership with Sabre to support both companies’ success. The GetThere team, with their extensive travel technology expertise and market knowledge, will be highly complementary to our existing North American operations" We also released our 1HFY25 results to the stock exchange today, with some notable highlights: - Total income $42.7 million, up 18% on 1H24 and up 23% year on 2H24 - Positive free cash flow of $1.3 million, an improvement of $5.0 million on 2H24 - Strong balance sheet with $82 million cash on hand - FY25 total income guidance for current business affirmed ($85-$92 million) - New total income aspiration of $250m for FY30 You can read all about today's announcements on our news centre: https://www.serko.com/news
Serko targets further growth, will acquire Sabre’s GetThere
serko.com