Social Sugar

FROM CONCEPT TO CONNECTION. Working with the Love Taupō team, we spotted a huge opportunity to position Taupō as the ultimate destination for biking enthusiasts. 👉 The challenge: Attract high-value, adventure-seeking mountain bikers to the region. 👉 The solution: Create a thrilling biking experience by connecting Taupō’s best trails into the largest, most dynamic network NZ has ever seen. With a bold new name, a fresh brand identity, and a full-scale social, digital, and TV campaign, we’ve launched a tourism product that truly stands out. 👉 The result: A Supervolcanic™ new tourism product for Taupō that’s just the beginning of something legendary—one that will keep the wheels turning for generations. #ittakes27000yearstogettoaplacelikethis #supervolcanic #supervolcanictrailnetwork #biking #mountainbiking #trailnetwork #taupōregion #lovetaupo #brand #brandidentity #brandpositioning

A robust ‘Social commerce’ approach can massively increase your in-bound lead volume, quality and ROI. Before diving in, see how to measure what matters most... Find out how in our latest blog: https://loom.ly/bDhatwA #SocialCommerce #ROI #LeadGeneration #SocialSugar #FullFunnelMarketing

❓Getting lots of traffic but not enough leads? 💡Success in paid social advertising relies on more than just generating traffic. Ensure your landing pages meet expectations, and messaging is consistent across all channels and touch-points - especially your ‘BAU’ or business-as-usual social content on your feeds. If conversion rates and ROI are still lacking, don’t panic - optimise! Understanding which levers you can pull will complete the loop and build a long-term, reliable, profitable social ‘selling system’. Need fresh eyes on your social activity? Let’s talk. https://loom.ly/ZpPuUTE #SocialSugar #LeadGeneration #SocialCommerce #SocialMediaAgency

❓How long should you wait for your paid social advertising campaign to deliver results? 💡The best results come from a long-term, ‘always on’ strategy. Think of it as a ‘selling system’ rather than a traditional campaign. It’s better to maintain a constant presence, with smaller daily investments and let the algorithms do the heavy lifting for you, than to spend heavily on short-term campaigns Find out how patience, and a proper strategy, can pay off for you by booking a free strategy call: https://loom.ly/hi5UpCs #SocialSugar #SocialCommerce #SocialMediaAgency #SocialStrategy #LeadGeneration #ROI

❓Are you comparing paid social and paid search... and not loving the results? 💡Remember, they play totally different roles, with very different attribution models, so comparison is tricky: 👉🏽 Paid social is great at the ‘top-of-funnel’ discovery stage; placing your offering in the social feed to drive brand awareness and consideration. Interactions build your warm audience and unlock the power of retargeting to drive quality prospects and traffic. 👉🏽 Paid search can be the perfect ‘bottom-of-funnel’ tool to clinch the sale among prospects who are further down the track. The trick is to co-ordinate the two. Want to know how? Drop us a DM or visit the website to book a free strategy call. https://loom.ly/ZpPuUTE #socialsugar #fullfunnelmarketing #leadgeneration #socialcommerce

INSIGHT ✨ Make engagement easy ✨ Donovans' community love recipes, especially when chocolate is an ingredient. Making the recipe the content so there's no need to click to the website not only makes the content more accessible, it also makes it shareable and saveable - resulting in more engagement and higher organic reach. 💥 Follow: @donovanschocolatesnz #socialsugarnz #sugarpartners #donovanschocolates #instareset

CAMPAIGN OVERVIEW 🔎 The brief: launch three new products on social in the middle of the busy Black Friday and Christmas media frenzies. Our response: Your chance to 'find the hidden Donovans' in a series of beautifully-crafted Kiwi Christmas images, and WIN a years supply. The result: a highest-ever post engagement rate achieved for the brand by a large margin (+47%). Follow: @donovanschocolatesnz #socialsugarnz #sugarpartners #donovanschocolates #instareset

CLIENT SPOTLIGHT 🔦 Donovans Chocolate already had a highly engaged community of chocolate lovers, which was crucial to keep in mind when we were tasked with taking key reach and engagement KPI's to the next level. The answer: a structured 10-Step process to review audience and historic performance data, plus a full 'Insta Reset' process, to deliver a refreshed look that pops off the page. The result: exceptional 'Competitive Engagement Rate' growth and category dominance inside 4 months. Follow: @donovanschocolatesnz #socialsugarnz #sugarpartners #donovanschocolates #instareset

Looking for an investor in creativity, rather than just an, 'agency'? The Sugar team pioneered the 'IP space' for agencies in NZ; helping to invest in, and build, brands such as fatso.co.nz. Yolko™ is an example developed with Sugar-mate (and superb Designer) Matt Hammond. Together we identified an exciting new niche (Vietnamese Egg-coffee) and pro-actively developed a brand to suit. Watch this space. 👀

Looking for an investor in creativity, rather than just an, 'agency'? The Sugar team pioneered the 'IP space' for agencies in NZ; helping to invest in, and build, brands such as fatso.co.nz. Yolko™ is an example developed with Sugar-mate (and superb Designer) Matt Hammond. Together we identified an exciting new niche (Vietnamese Egg-coffee) and pro-actively developed a brand to suit. Watch this space. 👀