New Zealand Geographic

Kowhai Media is looking for a social media savant with experience (like, real experience) socialising premium content in a strategic way to drive engagement. Working across NZGeo, Pro and Mana (maybe even some stuff for our mates at TheSpinOff) across web, apps and social for local and international consumption. For the trendsetters and the nerds, the literati and the disenfranchised. Pay favourable, conditions awesome, apply within.

Last week I promised to reveal how New Zealand Geographic is funded, the structure of our costs, and what our immediate future looks like. I do this with a degree of trepidation. This sort of transparency is rare for private companies, rarer still for media companies. There is a notion that the public have no business knowing how much money a private company makes, and the details of where funds come from and where they go are commercial secrets. However I have come to believe the opposite is true in 2024. If I’m to ask a subscriber to pay in advance for a product, then they need to have confidence in my ability to make good. More than that, we are suggesting that a subscription is more than a commercial transaction, it’s an ongoing stake in our future. If that is true, you need to see where your hard-earned money is going, and you need to have confidence we’re investing it in journalism rather than stuffing it under a mattress or frittering it away on boozy lunches. Today I'd like to open the books and give readers some clarity on our financial position.

New Zealand Geographic has been an icon of environmental journalism for 35 years, but times are changing, and we need your help to survive. Over the next few weeks I will be taking the unusual step of opening our finances and forward plans so that readers can be involved in the future shape of New Zealand Geographic and the role our journalism plays in the public conversation. I hope this paints a picture of where we’re at, where we’re going, and how you can help.