DataMasque

MasterChef: DataMasque Edition! 🧑🍳👩🍳 Last week our New Zealand-based team came together to cook up a storm in a MasterChef challenge, creating three delicious Thai dishes for lunch. It was a great way to celebrate and reflect on the year that's been. Thank you to all our customers, partners and supporters for an awesome 2024 - we can't wait to share what we have planned for 2025!

How can you strike the balance between technical innovation and meeting privacy obligations in an AI world? At the recent IAPP ANZ Summit event in Melbourne, DataMasque hosted a panel discussion on ‘Striking the balance: The intersection between privacy and technology’. It will come as no surprise that AI was a key focus area. Here are a few of the key takeaways from our panel: -      Getting the foundations right is critical. The introduction of AI is forcing organisations to take a closer look at their data governance policies. -      Data is at the centre of AI.  It’s important to understand what information is being shared, who has access and where is it stored. -      Models are hungry for data. It came across loud and clear that we shouldn’t be exposing customer data to models. Techniques like masking exist to help you to deidentify the data and remove the privacy risk while maintaining its value so that it can be used for model training. -      Cyber, data and privacy need to work closely together, bringing healthy tension and debate to come up with solutions that ensure their organisation can leverage these new technologies while meeting compliance and privacy obligations. Thank you to Nick Kervin from BDO in Australia and Sudarshan Narasimhan from Amazon Web Services (AWS) who joined Peter Joint from DataMasque on the panel, hosted by Grant de Leeuw. Photos courtesy of the IAPP ANZ Summit 2024.

We are excited to 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲 𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 DataMasque, an award-winning software which helps organisations protect their sensitive data, ensure compliance, and minimise data exposure during development, testing and AI and machine learning initiatives.   At Data Domain, we are committed to delivering data solutions efficiently. Having secure, realistic, and extensive development and test datasets plays a crucial role in achieving this goal.   This partnership will bring together 𝗗𝗮𝘁𝗮 𝗗𝗼𝗺𝗮𝗶𝗻’𝘀 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻 𝗱𝗮𝘁𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗔𝗜 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀, 𝗶𝗻 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮𝗠𝗮𝘀𝗾𝘂𝗲’𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆. DataMasque is used by global enterprises like Resolution Life, Best Western Hotel Group, and One NZ to tackle complex security challenges in non-production environments where volumes of masked quality data is required for testing and development.   𝗕𝘆 𝗰𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝗳𝗼𝗿𝗰𝗲𝘀, 𝘄𝗲’𝗿𝗲 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘁𝗼: ✅ Make large volumes of real and secured data available for AI and machine learning initiatives. ✅ Accelerate data product build lifecycles. ✅ Provide a solution that is consistent and secure across all non-production data environments.   Our partnership is another step towards our combined goal of 𝗲𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗳𝗮𝘀𝘁𝗲𝗿 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.   Looking forward to achieving even greater milestones together! #DataDomain #AIReadiness #Partnership #Innovation #DataSolutions

What happens in Vegas 🤩 The DataMasque team are back from an incredible week at Amazon Web Services (AWS) re:Invent. Here's a few of the highlights, because when it comes to re:Invent, what happens in Vegas doesn't stay in Vegas! 📣 Announcing that DataMasque is now available as a software component in EC2 Image Builder, an AWS managed service that simplifies customisation, testing, distribution, and lifecycle management of Amazon Machine Images (AMIs). You can check out the DataMasque image builder product and the full announcement via the link in the comments. 🏆 Achieving finalist status for the second year running for the Rising Star Partner of the Year - Technology (APJ) partner award, after taking out the award in 2023. 🍸 Hosting customers, partners and friends of DataMasque for an evening of networking at BrewDog Vegas. ✍️ Exciting planning sessions with the AWS Partners teams - watch this space!

Seamlessly add DataMasque to your EC2 Image Builder recipes ☁️   We're thrilled to announce that DataMasque is now available as a software component in EC2 Image Builder, an Amazon Web Services (AWS) managed service that simplifies customisation, testing, distribution, and lifecycle management of Amazon Machine Images (AMIs) and container images. DataMasque can be added and managed in your EC2 Image Builder recipes to create golden images and configure the EC2 Image Builder to automatically update golden images with the latest version of DataMasque on AWS Marketplace, improving reliability and reducing maintenance efforts. We're proud to be one of the fourteen ISV AWS Partners globally to be included as part of the launch, reinforcing our commitment to making it easy for customers to deploy and start using DataMasque in their AWS environments🚀 Check out the link in the comments to learn more👇

Day two of Amazon Web Services (AWS) re:Invent is underway in Vegas 🚀 We kicked off the first day yesterday hosting customers, partners and friends of DataMasque for drinks at BrewDog Vegas. If you're at re:Invent, make sure to connect with and say hi to Aimee Lin and James Higgie 👋 Whether it's meeting privacy and compliance obligations, getting quality data for testing, development and analytics, or data to use with AI, we'd love to chat about the challenges and opportunities.

Don't forget to register for our free webinar where we'll be diving into the big privacy and technology challenges + opportunities facing Australian businesses, including navigating regulatory changes, responsible AI, data governance and synthetic data. 📅 Tuesday 3rd December (tomorrow!) 🕙 10am - 11am (AEDT) 📢 DataMasque CEO Grant de Leeuw and AWS Senior Partner Development Specialist, Security & Resilience Jamie Rubbi-Clarke Register here 👉 https://lnkd.in/gkTnmZbF Not available to attend tomorrow? Register anyway to receive a copy of the recording.

Day two of the IAPP ANZ Summit in Melbourne! If you’re attending, there’s still time to come by and say hi to our team 👋 Our panel discussion is up next - join us at 3pm to discuss and debate all things technology and privacy. Grant de Leeuw Peter Joint Kayla Liddington

The countdown is on - IAPP ANZ Summit is next week! We're thrilled to be sponsoring this year's International Association of Privacy Professionals ANZ Summit event in Melbourne, the biggest privacy conference in Australia and New Zealand. 📅 26th - 27th November 📍 Grant Hyatt, Melbourne Don't miss our panel discussion on 'Striking the Balance: The Intersection Between Privacy and Technology' on Wednesday 27th November from 3pm - 4pm. Hear from our panelists: Grant de Leeuw, CEO at DataMasque Nick Kervin, Partner, Digital at BDO in Australia Chamandeep Singh, Sr. Security Partner Solutions Architect (APJ) at Amazon Web Services (AWS) Peter Joint, Solutions Architect at DataMasque You can also visit us booth #11 to learn more about why de-identification needs to be part of your data protection strategy and how DataMasque removes the compromise between data quality and security. View the full agenda and registration details here: https://lnkd.in/gGDPtGX8

Next stop, DataMasque! 🚌 We had such a great time yesterday hosting a visit at our Auckland office as part of the New Zealand Trade and Enterprise Going Global Bus Tour. The tour stopped by New Zealand export companies founded and led by women including Cleanery, Aleph Beauty, Thompson Spencer and DataMasque! Aimee Lin, our Technical Co-Founder and Chief Product Officer, was part of a fireside chat where she unpacked: 👩💻 Building a product in New Zealand and taking it to the world. 🤝 The importance of great partnerships and how DataMasque has built great relationships with partners like NZTE and AWS Partners to accelerate growth. 🌍 Relationships with prospects and customers across the globe from Macedonia to Sao Paulo. ✨ Building a team that is driven by an aligned mission and vision.