Appetise

Woohoo! Things are showing NO sign of slowing down at Appetise & we are hiring more legends to help us achieve our mission! Hot of the press, we have just published two job ads: - Business Development Manager to join Matt Dawson & Kalyb Masoe-Hewitt - Customer Success Manager to join Rupert van der Pol & Al Allen! It would be so appreciated if you could please share this with anyone you know who could be a great fit for the Appetise waka! You can see all of our open roles here (including the engineering roles we have open currently, too): https://lnkd.in/gcyqfQA5 #hiring #customersuccess #businessdevelopment #csm #bdm #appetise

🚀 Exciting times at Appetise! We’re #hiring more software engineers 👇 We're a fast-growing Christchurch-based startup, and we’re on a mission to revolutionise how food companies understand their shoppers 🍽️ We're hiring for three key roles to accelerate our team of 20: 🔧 Senior Software Engineer - Consumer Lead 🔍 Data Engineer - Insights 🛒 Data Engineer - Product Scraping If you’re passionate about food tech and want to be part of something awesome, we’d love to hear from you! 🌟 Apply now to help shape the future of food with us at Appetise! https://lnkd.in/gNRxrgPZ Please note: We're currently only considering direct applications. No recruiters, thank you!

🚨 Lost sales due to out-of-stock? A problem that continues to plague the FMCG industry. It's traditionally been difficult to put a number on the real $ value and lost opportunity of out of stocks and price discrepancies. This makes it difficult to understand where to invest in opportunities and have data led conversations with retailers on order patterns, velocities and unrealised margin. And don't get me started on promotions and pricing compliance! I caught up with Toby Hilliam (Skilton) from Appetise yesterday for a demo of a tool they have built to solve these problems (see some examples below). They have launched a Stock Tool that sources data directly from the relevant store data so FMCG brands can track real-time distribution, stock rates, and pricing across New Zealand and Australia. It’s a game-changer for staying ahead of stockouts, distribution, monitoring competitors, and maximising promotional efforts. 📊 Benefits: 💸 Identify out-of-stock periods/trends to recapture lost sales  📈 Track competitor SKUs and pricing  🛒 Optimise stock levels for peak performance  💰Identify distribution gaps and opportunities for new business The tool is super cost-effective for brands at all sizes and stages. If you are keen to trial the tool to see for yourself flick Toby Hilliam (Skilton) a message or comment below and he will be in touch.

We're bringing Careers of the Future to Ōtautahi Christchurch next week! Come along to hear from four exceptional operators driving Aotearoa's most exciting startups (all of which are currently hiring 👀).. We'll be joined by Sarah Aubrey, Head of Marketing at Appetise; Gabriela J., Research Manager at Zincovery; Jenny Blackburne, Mechanical Engineer at Dawn Aerospace; and Josiah Bull, Software Engineer at Partly. Network with the panelists and their teams to gain insights into the day-to-day life of scaling a startup and what they are looking for in their next hire. Details:  📆 Tuesday 15th October, 5 pm - 7 pm 📍 Foundation Cafe (Tūranga Library, 60 Cathedral Square, Christchurch Central). 🍽 Drinks & nibbles provided. RSVP here to secure your spot: https://lnkd.in/g9BvXBKk

Over the weekend Appetise celebrated its 3rd birthday 🥳 🎂 What started as a small team trying to solve the "whats for dinner" dilemma has grown into a company that’s transforming the way FMCG brands understand their consumers. We wouldn't be an insights company without sharing some key stats! 📈 70+ FMCG brands partnered with us across NZ and AUS 🍽️ 55K+ Households have trusted us to help them put food on the table 💡 2700+ Proprietary meal occasions (recipes) created & tracked 🥳 4M+ Dinners Cooked via our platform 👏 20+ of the best people in NZ hired to tackle this problem 🔧 1x rebrand (hopefully this number doesn't go up) But let’s be real—LinkedIn is often a space for celebrating wins, and these are just the positive stats. The truth? This journey has been anything but easy. It’s been filled with stress, uncertainty, and countless challenges. There’s still a mountain ahead of us, and we’re only just getting started. To my team & most importantly, my co-founder/wife Elise Hilliam—I couldn’t have done this without you. Bring on the next 3 - LFG 💪 💪💪

💡 Insight of the Week: The Power of Occasions to Drive Category Growth David Hughes, also known as Dr. Food, tells a compelling story about pears in the UK. Despite having some of the world’s best pears, consumption was low—about 6 times a year, mainly as a snack. In Italy, however, pears were consumed 22 times a year across breakfast, baking, main meals, and desserts. This broader usage inspired UK marketers to rethink their strategy, focusing on educating consumers about new occasions. Key Takeaways for Marketers: 🍿🍿🍿 🍐 Shopper Mindset: Consumers shop for occasions driven by needs, not categories. 🍐 Occasion Opportunities: There are roughly 1,000 consumption occasions—how many does your product fit into? 🍐 True Competition: Viewing your product through an occasion lens helps you understand who you’re really competing with. Shifting from a category view to an occasion-based approach can redefine your marketing strategy and drive true growth. The Coca-Cola Company has been doing this for years with their "Share of Throat" approach. 💡If you are keen to find out how you can get access to this sort of data without doing resource intensive U&As of Food Journalling Appetise is here to help.