Daniel Torsell

Is Gambling the same as Gaming? I was recently updating a presentation, and I used Google to translate one of our old Finnish presentations, and noticed that the Finnish word for gaming can also be used for gambling. This was interesting, since one of the arguments against videogames is that it creates addiction. Since I'm not a neuroscientist, I set myself on a quest to ask my pal Chat GPT about it and came up with several differences between the two. In my own words, without the Chat GPT shortcut is that: Gambling is based on chance, which is linked to uncertainty, financial risk, and luck, and leads to dopamine release that can drive addictive behaviors. Gaming, on the other hand, is based on skill, that triggers dopamine primarily through achievement, mastery, and social interaction. Of course, some games mix the two aspects, which does indeed lead to addiction. By incorporating clear objectives, progression, and skills like teamwork, critical thinking, and emotional intelligence, School of Gaming is helping kids build valuable life skills while engaging in something they enjoy. This structured, goal-oriented approach also fosters healthy gaming habits and a balanced understanding of digital environments.

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Why doing a brand audit AFTER sales drop may be too little, too late? When, how, and why should your company do a brand audit? #BrandStrategy #ReBranding #BrandPositioning #JoanneZTan #10PlusBrand

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Brand strategy = BS.     My LinkedIn feed is chalk full of brand strategy experts. The terms “brand, brand strategy, brand building, branding, etc.” are so over used they have become generic and mostly meaningless.   To distinguish myself from the slush pile of LinkedIn experts, I no longer use those terms in my conversations with prospective clients.   My focus is collaborating with founders/leaders of startup and early growth companies.   From my experience and the feedback I receive from them, most believe the discipline brand strategy is BS.   I believe them.   Another nauseating argument by branding professionals is the never-ending debate on defining brand strategy as something separate from business strategy. It’s not an argument in semantics.   There is only business strategy.   Everything else (operations, marketing, and finance) is tactics.   The center of your business strategy, must represent an “idea of value” customers love, can’t live without, and can’t get from others in the category.   In a marketplace of clutter and noise, this is a high bar for a startup and early-stage business.   Business strategy is spiritual software that drives leadership decisions on strengthening competitive advantage.   The purpose of a business is to create sustained competitive advantage. #whitehotcenter #competitiveadvantage #businessstrategy

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A few weeks ago, I started to improve my Frontend Web-developing skills on the Scrimba platform, and this was one of the first solo-excercises. The topic was to make hometown homepage website, and I chose to make small info page of Helsinki. The purpose of the exercise was to get used to HTML-language and CSS-styling. Nothing special but the purpose was to gain so called "muscle memory" for styling. I included some not needed features, e.g. favicon and hover effects, and also found a way to implement sticky backround image. There might be too much code in stylesheet and certainly there is a way to make css shorter so I have to keep practising. But great course, and excited to continue next module which is called Interactive Websites and comes with Java Script concepts. I've only completed 10% of the course so far, so I need to stay diligent in the coming days. Thanks for Scrimba and especially to Per Borgen for wonderful style of teaching. Live version here https://lnkd.in/d2ggpDZt Github repo https://lnkd.in/dvyRN4nx -- About Scrimba Front End Developer Career Path This Front End Developer Career Path -course aims to teach participiants into a job-ready frontent developer in less than six months. Course includes hundreds of interactive coding challenges with several independently made portfolio projects. Check more: https://lnkd.in/dzCwNBnY

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📈 Test results and next steps 📈 In September and early October, I focused on implementing new ideas for the business with a growth hacking approach. Here are some key insights from the tests: 💡 Targeting creative entrepreneurs led to valuable connections within the industry in Finland. While I successfully improved product relevance and received some sales, pricing remains a challenge. Next step: exploring other industries while leveraging insights from creative clients. 💡 Growing my LinkedIn audience through offline events proved successful and will be a continued strategy. 💡 Despite some challenges, the community-to-sales funnel highlighted promising audience engagement. I will test new offers and funnels while planning more events to better understand audience needs. 🍁 Plans for October 🍁 - Testing Sales Navigator - Launching a newsletter soon - Preparing for WiT forum, Espoo Business Forum, and Slush - Introducing more educational projects and services - Seeking new partnerships and potential co-founder roles in startups requiring marketing expertise. Stay tuned for more! #business #marketing #consulting #growth

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Work with a local licensed casino from the perspective of affiliate marketing.    🇩🇰 I have been working with a local-licensed Danish brand for more than a year, so I definitely know all the pros and cons of working with a local license from the perspective of affiliate marketing. Let me share my experience with you. Let’s start with the pros:  1. Higher Conversion Rates: Affiliates often find that promoting locally licensed casinos leads to higher conversion rates, as players trust these casinos more due to regulatory oversight and credibility. For example, our Reg2Dep reaches 90% on paydays. Fantastic, isn’t it?  2. Brand Reliability: Affiliates benefit from associating with reputable and regulated brands, which can enhance their own credibility.  3. Regional Offers: Promoting localized bonuses, promotions, and payment methods can attract more players, leading to better affiliate commissions.  4. Legality: Promoting locally licensed casinos ensures that affiliates are operating within the legal frameworks of the jurisdictions they target, reducing legal risks. Do you know that Danish Twitch streamers, for example, promote only those brands, that have a DGA license?  5. Stable Partnerships: Working with compliant casinos reduces the risk of sudden shutdowns or legal issues that can disrupt affiliate revenue streams.

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Almost a year since the launch of my business. What a year it has been! I still can't believe how small actions compound over a long period of time. I started only with the confidence that I had something to offer. I knew nobody in Turku - 0. It's striking to me when I looked at my first month ever (January 2024), I manage to help 18 clients in one month. Recently, I have been now seeing the same amount of clients in one week, on top of delivering workshops to known businesses, such as Reima, Avidly, and the Finnish military, while doing my Masters (life's crazy). My journey is a humble one. It looks great on the outside, but there are thousands of hours of work behind the results. Many nights where I want to quit it all (just ask my wife). There is no secret: hard and consistent work. To be honest, I started having no idea where this was going to lead me. Now that I am only a year later after the beginning, it makes me wonder: if I can pull off to start a business in another country than Canada, without knowing the language, what else can I do? My most precious learning had been on the entrepreneurial side. Marketing, communications, service, web design, sales, operations, finances, CRM - I have touched it all (that doesn't mean I'm good at all of them yet). But my most valued gratitude comes from my clients. That feeling when you are useful to someone else. Crazy to think that I have the amazing chance to help people from all around the world (I have many immigrants like me as clients). I'm not sure where I'm going with my business, and not even with this post. But hopefully, this gives you a little motivation and proof that no matter where you start from - you can always go forward.

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Are you ready for the final push? For many of us, we are entering the last month of Q4. And with the holiday season, we have ~15 full working days before many people take off. So, how do we not get distracted, stay motivated, and close the quarter strong? This weekend, as I thought about the next few weeks, I found myself staring at this wall of quotes at the gym. Two stood out to me: 🏀Kobe Bryant’s: “It’s not about the number of hours you practice, it’s about the number of hours your mind is present during the practice.” This couldn’t be more relevant to sales. We can know our products inside and out, but if we’re not fully present during our sales calls—actively listening and tailoring our communication to what the customer cares about—we won’t sell value or deliver solutions that truly help them. 🥊Muhammad Ali’s: “It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe.” In my deals, this speaks to the importance of paying attention to the details in our sales process. We lose deals when we overlook these “pebbles.” Are we talking to the right people? Do we understand their challenges, needs, and what they’re trying to achieve? Are we speaking their language, demonstrating how we can help them, and sharing meaningful insights? Those small details can make or break a deal. Which of these quotes resonates with you most? #sales; #quota; #deals

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💡 Boost your Innovation with Generative AI Research Projects! Ready to take your business to the next level with AI-driven innovation? Business Finland’s latest funding opportunity for Generative AI research projects is open for applications—but the clock is ticking! ⏳ The deadline is December 31, 2024, so now is the perfect time to act. At Aihu Agency, we’re here to help you harness this opportunity. Whether you’re a startup or a well-established company, we provide the expertise and collaboration you need to design, formulate, and execute impactful Generative AI research projects. ✅ Why collaborate with Aihu? • Expertise in AI research and implementation • Proven track record in delivering cutting-edge innovation • Guidance through the application process for Business Finland’s funding • Tailored research solutions to align with your business goals Don’t let this opportunity pass by! Let’s work together to secure funding and create transformative projects that push the boudaries of what’s possible with AI. aihuagency.com 📩 Reach out today to explore how we can build a project together. Learn more about the funding opportunity: https://lnkd.in/dTmXjPeu #GenerativeAI #Innovation #BusinessFinland #AIResearch #FundingOpportunities #AihuAgency

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We've launched BLKNS Academy 🎉 Whether you’re on your own or part of a team, there are tons of insights to level up your sales, marketing, business development, LinkedIn, and other skills. Right now, there are 5 killer courses: 🔸 Cold email outreach course 🔸 LinkedIn business development course 🔸 Business development course: From zero to hero 🔸 Lead generation course 🔸 Cold email template writing To celebrate the launch, we offer a special discount — the first 100 users get 50% off their first course! Use code BLKNS50welcome before May 5th to snag this awesome deal. ⏰

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Check out the interview with our CMO Jaakko, where he shares his thoughts on marketing, the 'broken telephone effect,' and how FRIILY is bringing agency-level expertise to SMEs 🍋

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✨Seeking Millennials in Finland for a Quick Interview on AI in Online Shopping! ✨ Hi everyone! I’m conducting research on how millennials in Finland interact with AI technologies (like personalized recommendations, chatbots, and virtual assistants) while shopping online, and I’m looking for participants to share their experiences. If you: • Are between the ages of 27-42 • Regularly shop online • Have about 20-30 minutes for a virtual interview I’d love to hear from you! Your insights will help us understand trends and improve online shopping experiences. Please feel free to comment below or send me a message if you’re interested or know someone who might be. Thank you for your help in bringing this research to life! #UserResearch #Millennials #AIFeedback #OnlineShopping #Finland #Interviews #ResearchParticipants

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Hey SEO professionals in Helsinki! 🤚 If you have not yet secured a ticket to the WhitePress® SEO Vibes on Tour Helsinki 23.5. event, you have only today to grab an early bird ticket while they last! Check out the full program and speakers here: https://lnkd.in/dngmB7nd You can use my code OTSOVIBES2024 for a 20% discount on your ticket 🥳 #hakukoneoptimointi #digimarkkinointi #digitalmarketing #seo

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During this week, what has happened in Ad Tech? We cover industry news every Friday for Digital Ad Sellers, follow Relevant Digital Oy to stay in the loop! 💶 Teads is exploring sale options as M&A in ad tech heats up. Link: https://lnkd.in/drAyptcP 🪞 Media Briefing: Publishers reflect on ad revenue midway through 2024 . Link: https://lnkd.in/dpGrtMHW 🔐 Privacy’s impact on publishers: Assessing the head of consent role. Link: https://lnkd.in/dxTDuXT7 📺 Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential. Link: https://lnkd.in/dV_DPvhF 💰 Ad industry acquisitions are beginning to heat up. Link: https://lnkd.in/dDCshCJF 🚨 Microsoft-owned adtech Xandr accused of EU privacy breaches. Link:  https://lnkd.in/dpTHpxkU #weeklywrap #adtech #atechnews #digitalpublishing #mediabriefing #adinventory #digitalrevenue #cookies #adprivacy #privacyregulations #relevantdigital

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Embrace your inner child! Making kidults part of your communications strategy Linn Stjernlöf and Sara Wrobel share valuable strategies for targeting the demographic that the entertainment industry is eager to reach.    As a PR agency specializing in digital entertainment, we work with clients targeting ‘kidults’ - adults who embrace their inner child. This demographic is increasingly important for the gaming and toy industries, with a growing market across Europe. They are often dedicated fans who tend to spend more on toys and games and become loyal customers. Whether it’s those who collect Pokémon cards or Barbie to those passionate about retro games, here are our four tips for reaching these enthusiasts: ✨ Nostalgia: This audience loves to revisit the happy times of their childhood through nostalgic products. So tap into happy childhood memories! Older games and toys are great for capturing their interest, so consider how your products can bring out positive emotions and a sense of familiarity, or make the classic favorites emerge into the modern world! As some call it: Newstalgia. 🎁 Collectors: Kidults love to collect, and limited edition items create a sense of exclusivity. Companies have gained popularity with capsule toys featuring unique designs. These collectibles allow people to express their personal style by mixing different toys. Encourage the community to personalize their favorite toys for a unique touch, maybe through a workshop! You can also collaborate with brands or cultural icons to make collectibles! 💬 Social media: Sharing passions is a favorite activity among kidults. Through social media, they can connect with like-minded individuals. Platforms like Instagram and TikTok have helped fan communities grow. Collaborating with influencers in these communities and sharing user-generated content, such as unboxing videos, can reach and engage this audience. 🦸🏻‍♀️ Events: We see a growing trend in events that attract kidults, such as cosplay gatherings and themed activities. Seize the opportunity to be part of these events, like Comic Con, or even host your own? These gatherings not only foster joy and creativity but also encourage community building, and help strengthen brand loyalty.    Last but not least, embrace the creative opportunities out there and don’t hesitate to let your brand’s playful side shine. Let us know your thoughts. 

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A lot can change in six months. Find out what trends, tools and updates have happpened in the world of media and social media…and what it means for the next six months. ⬇️ #PR #Marketing #DigitalMarketing #EmailMarketing #SocialMedia

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Tricks, tactics, or creative strategies?! The beauty industry's food-based marketing can be a fun and interesting way to grab attention. It uses familiar and positive associations with food (think yummy desserts!) to make beauty products more appealing. However, it's important to consider if the focus is more on the cute packaging than the actual benefits of the product. What do you think? Does the yummy factor make you want to try something, or do you prefer a more straightforward approach? #marketing #beautymarketing #beautybrand #beautytrends #creativestrategy

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