FOR® Agency

Lo-fi content is taking over. And it's changing how brands connect with audiences. Here's why lo-fi is dominating social media: It's authentic. Raw. Relatable. Gen Z is tired of polished perfection. They crave real, unfiltered moments that reflect their own lives. Lo-fi content delivers exactly that. Think day-in-the-life vlogs. Unscripted reactions. Behind-the-scenes glimpses. It's not about high production values. It's about genuine connection. The numbers don't lie: Lo-fi content gets 34% more likes and 18% more comments than traditional posts. Smart brands are taking notice. Zara's latest campaign? Models shooting content on phones. Chipotle, Loewe, Lego - they're all embracing the lo-fi aesthetic. Why? Because it works. Lo-fi content builds trust. It humanizes brands. It turns customers into creators. The best part? Anyone can do it. All you need is a smartphone and a willingness to get real. No fancy equipment. No big budgets. Just authentic stories that resonate. The future of marketing isn't about perfection. It's about being real. Are you ready to get lo-fi? https://lnkd.in/gc5WBwVD

We just returned from the Digital Design Days in Milan, fully inspired and energized about the future of digital design and technology! Here are our top three takeaways: 1. Gen Alpha’s Digital Identity: This generation is growing up immersed in VR and gaming, and their metaverse identity will become just as significant as their real-world one. In fact, 75% of younger users are already spending money on virtual items like clothes and add-ons in games. The virtual economy is here to stay! 2. AI’s Next Big Leap: The future of AI is in systems that can understand the visual world and its dynamics. That’s why Big Tech is heavily investing in hardware to capture visual data, paving the way for AI that interacts with the world in a more human-like way. 3. The Value of Time on the Internet: With shrinking attention spans, time has become a crucial asset online. Immersive experiences that hold users’ attention longer can boost brand awareness and conversions. Creating engaging, interactive websites is key—we create time through interaction, the unexpected, and innovation. The future is looking bright, and I’m looking forward to see how these trends will shape our industry! 🌍 Don't forget to follow FOR® Agency Instagram → https://lnkd.in/dA_tteBe #FORAgency #FORTeam #DDD24 #DigitalDesignDays #Milan #DDDmilano

🔥 FOR Team is heading to Slush 2024 in #Helsinki! We’re rolling into Helsinki to meet the boldest minds, spark fresh ideas, and push the limits of #innovation. Who’s joining us? Let’s link up and dream big together! #slush2024 #FORAgency #FORTeam

We're #hiring a new Search Engine Optimization Specialist in Pakistan. Apply today or share this post with your network.

We're #hiring a new Social Media Marketing Specialist in Ukraine. Apply today or share this post with your network.

We are hiring 🚀

We're #hiring a new Sales And Marketing Specialist in Ukraine. Apply today or share this post with your network.

🚀 Join Our Team as a Remote Sales & Marketing Specialist! 🌍 If you're a creative sales pro with a passion for marketing and love working remotely, join our team! Help us grow, build relationships, and craft campaigns that make an impact. Let's make success happen together! 💼✨

Anyone in Milan at Digital Design Days? Make sure you connect and say Hi 👋 to Roo Xu from our team, FOR® Agency. Roo isn’t just there to shake hands— she’s here to share stories, swap ideas, and dive deep into the art of digital design & transformation. Catch Roo between sessions or over a coffee ☕, and let's perFORm the craziest collab ever 🧨💣. #DigitalDesignDays #FORAgency #Networking

Daaamn that was a fun! After spending a precious few days in Rome last week with some of the creative industries brightest minds, we’re slowly starting to come back to reality. Big up to (Frontify, Digge Zetterberg Odh, Roger Dudler), all speakers and new friends that made this festival so special. It was a true privilege to meet so many amazing people. There was a lot of interesting takeaways. Some from talks, some from just talking: Design with integrity - Don’t get caught up in what you know your audience want; create what you actually want to put out there. (Matt Klein, Reddit Inc.) Principles, not guidelines - The best brands are based on context and principles to guide them rather than a strict rule book (Felipe Rocha & Leo Porto, PORTO ROCHA and Damien Correll, Figma) The agency model is in flux - Talent is everywhere, so why are agencies stuck in offices? After meeting Toni Hukkanen of FOR® Agency we got to learn a fair bit about how a 100% de-centralised agency not only works, but flourishes. We believe we’ll see a lot more of that model moving forward. There’s no I in Team - “Design Heroes are Over”. A fantastic statement. Anyone who works in this industry knows their design heroes. Their gods. It’s weird when you think about it; trying to find the unique from one singular point of view. Design should be the opposite; open, diverse, fun, playful and collaborative. Good riddance, heroes. A great idea (still) reigns supreme - Even though we’re in a tornado of new tools, AI, nano-trends and unparalleled personalisation, a great idea still holds great power. How that idea is realised is what is changing, and at lightning speed. Thanks for good talks, late night cocktails and good vibes: Leo & Felipe, Toni Hukkanen, Daniel Emilsson, Anna Lindskog, Linda Tjärdal, Tobias Ottomar, Carl-Fredrik Af Sandeberg, Minna Sakaria, Moa Correia, Nanna Bergh, Klara Leander, Guillermo Mancera V., Anders Örtegren and everyone else we bumped into. /Jesper Robinell + Tobias Eriksson