As global trade shifts and evolves, Africa is poised to play a pivotal role in supplying the world’s growing demand for sustainable, high-quality products. Among Africa’s most significant opportunities lies in strengthening trade partnerships with major economies like China, a country with a massive market, appetite for innovation, and an openness to diverse, unique products from across the globe.
This past month, I had the privilege of showcasing Legendary Foods (Africa)’s products and ingredients at the China International Import Expo (CIIE) in #Shanghai. It was clear that there is growing interest in and appreciation for African-made goods, particularly innovative & tasty food solutions like ours. Our products—crafted with sustainability, nutrition, and flavor at their core—were incredibly well-received. Visitors loved the taste and the richness.
As Africa continues to rise, the continent’s ability to offer solutions to global challenges—such as sustainable food production while meeting nutritional demands—can and should become a defining part of our trade identity. Legendary Foods is proud to be part of this movement, leveraging our sustainability protein innovations to bring something unique to international markets.
A heartfelt thank you to Development Reimagined and International Trade Centre for their incredible support in enabling Legendary Foods to attend and exhibit at this prestigious event. Your efforts to elevate African businesses on the global stage are making a tangible impact.
And thank you to all the ITC volunteers that helped translate which enabled us to have meaningful conversations!
Together, we are shaping a future where Africa takes its rightful place as a leader in global trade. Rosie Wigmore (洛夕) Hannah Ryder (芮 婉 洁) Rob Kohlmann
#globalTrade #AfricaToTheWorld #SDG2 #sustainablefood