Palegria: CEO Partner for Go-to-Market Growth

Go big, go far – expand your Swiss start-up internationally with the support of Innosuisse! Swiss start-ups often face the #challenge of outgrowing their home #market. How can they successfully scale up and enter global markets? What strategies and support systems are available? Join us for the exclusive SEF.Growth Event powered by Innosuisse – you'll learn how Innosuisse and partners such as Switzerland Global Enterprise support Swiss start-ups with tools, advice and funding for international #expansion. 📅 Date: 5 November 2024 📍 Location: Stellwerk, Bern 👉🏼 Registration: https://lnkd.in/eCRnApaT "Rapid internationalisation is a must for Swiss start-ups. To be successful, they need to validate if their product is suitable for the local market and understand the market dynamics and competition. Innosuisse supports these steps with 2 tailor-made programmes: Validation Camp and Entry Camp in 12 international locations in the USA, Asia and the UK and sponsors their participation in international trade fairs". – Maria Anselmi ✨ Event Highlights: 💡 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 Hear from David Eberle, Co-Founder & CEO of Typewise, on how his start-up expanded internationally. 🔧 𝗣𝗮𝗻𝗲𝗹 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 Learn from industry leaders such as Maria Anselmi (Innosuisse), Felicitas Gartmann (S-GE) and David Eberle about funding tools and strategies for scaling globally. Don't miss this opportunity to gain insights and network with key players in the Swiss start-up ecosystem. 🚀 👉 Join us and register today! #Startups #Internationalisation #SEF #SEFGrowth #SwissStartups

As I reflect on the vibrant journey of my career, from a corporate, Global Marketing Executive Director to a Web3 founder, ex-Unicorn CMO and now an entrepreneur and happy coach to over 60 tech startups, a few pivotal moments stand out, shaping the leader and curious person I am today. Here's a glimpse into my journey and why I'm thrilled about the future with #gtmteam and the www.gtmplatform.io Piece of Advice to My Younger Self?
 "Explore the startup ecosystem immediately after university." The entrepreneurial path is as enriching as it is challenging, and starting early provides a profound learning curve that no classroom can offer. My 'Eureka' Moment?
 „Remote teams work efficiently already back in 2011“ I strongly believe in successful, engaging remote teams. And it’s not a new conviction, since 2020 and the emergence of Zoom. I’ve realized it back 2011, when I was leading teams across Latin America. The secret sauce of our remote teams were trust, clarity and communication. Trust , that people are self-motived. Clarity, about what is expected to deliver and communication to ensure to be emotional close and tombe supportive despite 10’000 KM of distance. What Excites Me About the GTM Trend? 
 Given the fact that VC-funding declined in 2023 in Europe(-48%), Switzerland (-35%) and US (-40%). Start-ups needs to become creative in how to go-to-market and scaling the teams effeciently. A #leadership trend is the rise of decentralized GTM teams, seamlessly aligned through an AI-driven tech stack. It presents an unprecedented opportunity for agility and novel ways of hybrid collaboration. Collaboration between the internal core team and embedded GTM experts. Source: Pitchbook, Dealroom and Start-up Ticker Why initiating the GTM Mission Team?
 The decision was driven by the market research we did among VC investors and startups to harness the collective strength of seasoned entrepreneurs to empower startup founders. Entrepreneurs who have done it before at international level. Our mission is to help scale-up grow faster with a hybrid team approach. We call it the mission team. The mission team is tailored to your needs and can include digital marketing, sales, creative and PR agencies. Why GTMPlatform.io? 
"We experienced first-hand that hiring great talents takes time. A lot of time." and is just a 50/50 bet of success. But the market and your global competition don’t sleep. That’s why we believe in bridging the lengthy hiring phase with leaders, who work as your GTM mission team, while you hire your ‚perfect’ leader. Embedded in your team, equipped with market experience and a network of partners. Pedro Fernandes Eric Schwegler Madhur 'Maddy' A. Michael Bürgin Follow-me I write about go-to-market leadership, hybrid teams and go-to-market framework. Connect If you want to learn more about gtmplatform.io. #gtmplatform #gtmteam #gtmexecutives #gtmstrategy

Everyone has a different definition for Seed, Series A, B, C… So here’s my complete guide to Venture Milestones instead 🙌 All jammed into one image 😃 I started with the ideal definition of Venture Scale → Going from $1M to $100M in 7 years → Then added Use of Funds + PMF milestones  → But also included funding rounds for context That being said… I recommend just focusing on the milestones Which also happens to be the basis for my Priority Mapping framework 1️⃣ Find something that works 2️⃣ Do it more often (and keep getting better) 3️⃣ Then keep finding more things that work 💪 Okay, let’s go… 1️⃣ Find something that works EXPERIMENTS To find something that works, you’ll need to do discovery and run experiments First to validate and/or find a problem worth solving → this will usually unlock your pre-seed round Then to find a solution that’ll deliver value → this is your pre-seed use of funds PROBLEM SOLUTION FIT Now it’d be nice if each experiment is a nice clean pass/fail But in my experience you’re often left with a bunch of things that 'almost' work So you’re looking for repeatability around 1 use cases, 1 model and a minimum lovable set of features → this will usually unlock your seed round And now that you can prove happy customers... It’s time to build a factory to find more happy customers → which is your seed use of funds 2️⃣ Do it more often (and keep getting better) GO TO MARKET FIT Now happy customers don't automatically bring venture scale So you’ll need to run different gtm experiments until you find a repeatable & scalable motion that works → and this will usually unlock your series A round Meaning you could now spend $10M to add $10M in net new (logo) revenues in less than 24 months → which is your series A use of funds → and the definition of early venture scale SCALE MARKET FIT Now all that’s left on PMF 1 is to show that you can execute and stay on the venture scale path → which will usually unlock your series B But unfortunately PMF 1 won’t last forever... So you’ll also want to de-risking your second product and/or market → which will usually also be part of unlocking your series B Now you’ll want to keep scaling PMF 1 + prove out a 2nd GTM motion → this is your series B use of funds (part 1) 3️⃣ Then keep finding more things that work 💪 PRODUCT MARKET FIT 2 & 3 Ideally you have PMF 2 de-risked so you'll want to prove it can also scale → which is your series B use of funds (part 2) Scaling PMF 1, 2 + experiments to find PMF 3, will give you all the foundations needed to get to $40M, then $80M and past $100M → and usually unlocks your series C Now at this point, valuations can start limiting your options So being clear on what’s the future exit potential and continuing to scale → will usually unlock your series D+ Then repeat 1️⃣2️⃣3️⃣ with each new PMF 🚀 -- ♻️ Repost to help another founder Click 'visit my website' to register for my free 7 term sheets training session

"We use ChatGTP in our Go-to-market. That's enough!" I'm sure you've read about the economic value of GenAI  #generativeartificialintelligence and how it will transform industries. Big figures like the 7 trillion in annual GDP value according to a McKinsey report is impressive. But did you know that 75% of the value will be generated from #gotomarket related use cases? What could it mean for forward-looking GTM leaders? ⌚ Don't wait the clock is ticking. "AI won't take your job. It's somebody using AI that will take your job" according to a quote from Professor Richard Baldwin at the WEF 2022. 💰 Invest in sales and marketing tools with enhanced AI capabilties, because of the productivity gains of up to 15% (marketing) and 5% (sales). 🎯 Make it a priority in your #gtmstrategy and align pilots and experiments across marketing, sales and customer success functions. 💡 4th Explore the ChatGTP App Store and start experiments to create your own branded GTP Bot service. No coding required. How are you currently embedding AI tools, pilots or experiments in your #gtmstrategy? Full report GTM Partners: Generative AI in GTM: A tectonic shift is happening. https://lnkd.in/eBXbKkWJ Full report McKinsey: https://lnkd.in/e_B--hMC ♻ Follow-me for more #gotomarketstrategy #gotmarketleadership  #gtmmissionteam 👇 Share and comment