Martel Innovate

ENDING 2024 AT WORK ON STANDARDS TO DRIVE DESIGN, DEVELOPMENT AND DEPLOYMENT ICT OF SUSTAINABLE ICT ETSI International Telecommunication Union IEEE Martel Innovate Smart Networks and Services Joint Undertaking (SNS JU) 6G Smart Networks and Services Industry Association Digital for Planet

🎄✨ We make innovation happen – and we celebrate it too! ✨🎄 This holiday season, the Martel Innovate and Digital for Planet families came together to celebrate a year of hard work, collaboration, and achievements. Our Christmas party was more a reflection of the creativity, dedication, and team spirit that drive us to make innovation happen every day. From bold ideas to impactful projects, 2024 has shown that when talented minds work together, anything is possible. Here’s to our amazing team, our partners, and the inspiring journey ahead in 2025. Let’s continue shaping the future of innovation together! 🚀 Wishing everyone a joyful holiday season and a bright new year! #Martel #WeMakeInnovationHappen #DigitalInnovation

🌿 Reflections on the ETSI - International Telecommunication Union Symposium on #ICT #Sustainability 🌍 The event brought together global leaders to discuss how standards are shaping the future of sustainable ICT practices. We were proud to have Dr. Monique Calisti, CEO of Martel Innovate and president and founder of Digital for Planet, and Dr. Anna Aaseva, Sustainability Expert at #D4P, actively contributing to the discussions. Their participation underscored the importance of embedding societal and sustainability requirements into the design phase of ICT solutions, particularly in the context of #6G development. Monique and Anna’s contributions highlighted how projects like 6G4Society bridge the gap between technological innovation and societal needs, ensuring next-generation connectivity aligns with human and planetary goals. A big thank you to #ITU and #ETSI for creating a platform to share ideas, innovations, and standards that will drive ICT toward a more sustainable future. Photo credit: ©ITU/D. Woldu

🌍 Our project 6G4Society is at the International Telecommunication Union - ETSI International Telecommunication Union Symposium on #ICT Sustainability 🌿 We’re proud to share the work presented by Dr Monique Calisti, CEO of #Martel, and Dr Anna Aseeva, Sustainability Expert, at Digital for Planet. As part of the #6G4Society project, Monique and Anna are showcasing how we can help technologists incorporate societal and sustainability requirements into the design phase of #6G technologies. This proactive approach ensures that sustainability and social impact are at the heart of the next generation of connectivity. Today in Geneva, a great opportunity to catch up with several of our partners at ETSI IEEE and in the Smart Networks and Services Joint Undertaking (SNS JU) ecosystem! Great to meet Mauro Renato Boldi - Stefan Wendt -Marja Matinmikko-Blue - Rosie McDonald Indico Global #sustainability #standards #standardisation

🌿 Advancing #sustainability in #ICT! Insights from the ETSI International Telecommunication Union (ITU) Symposium in Geneva! 🌍 Experts are addressing the critical need to align #ICT development with sustainability goals across environmental, social, and economic domains. Monique Calisti, our CEO, and president and founder of Digital for Planet is participating to this important dialogue. Key takeaways from the discussions: ✔️ Sustainability in #ICT must span all domains, including environmental efficiency, social inclusion (e.g., digital inclusion), and economic innovation. ✔️ The development of standardised Key Values and Key Value Indicators (KVIs) is vital. These indicators enable qualitative and quantitative assessments of ICT innovations, helping to measure their true impact on sustainability.

Today our CIO Dr Giovanni Rimassa at the General Assembly of the European Alliance for Industrial Data, Edge and Cloud Our roadmapping work was presented today! Monique Calisti Sachiko Muto Dr. Alberto P. Martí

We are at #DSMEsummit 2024 in Brussels, engaging in discussions that highlight both opportunities and challenges for #SMEs in Europe’s digital future. Here are some key insights from the event 👇 🔹 The future of standardisation: The speakers raised concerns about the diminishing appeal of standardisation practices among younger generations. Proposed solutions include innovative approaches like storytelling, gamification, and early exposure to standardisation skills within education systems. However, a persistent issue remains - SMEs often lack the resources to actively participate in the standardisation process. 🔹 The vision for a “Eurostack”: Audrey Tang, former Minister of Digital Affairs for Taiwan, introduced a compelling vision for a resilient Eurostack—a European digital ecosystem embedding European values. This approach seeks to position Europe as a political and technological partner while fostering commons organically within the digital fabric. 🔹 #AI and #EU sovereignty: Speakers emphasised the importance of EU sovereignty in the age of #GenAI. By providing adaptable workflows for customers, Tobias Haar envisions a future where GenAI remains a transformative force aligned with European priorities. 🔹 A new generation of standardisation experts: Small Business Standards (SBS) underscored the urgent need for a diverse, skilled new generation of standardisation experts as the current cohort approaches retirement. The initiative spans primary education to university, ensuring a robust pipeline of talent. This summit reinforces the critical role of #SMEs in shaping a resilient, innovative, and inclusive European digital landscape.

Martel Innovate is honored to participate in the European DIGITAL SME Alliance Summit 2024, happening today in Brussels. The event brings together European SMEs with prominent figures from policy, business, academia, and civil society to deliberate on the pivotal role of #SMEs in driving digital innovation. #Martel is eager to engage in discussions on European digital leadership and contribute to initiatives that help SMEs thrive in the Digital Single Market. We look forward to connecting with fellow innovators and exploring opportunities for collaboration. #DigitalSMESummit #Innovation #DigitalTransformation #SMEs #Martel

🚨 The 6G-XR Open Call 3 - Vertical Replicability Enablers is officially live! 🚨 This is your chance to bring your innovative ideas to life with access to cutting-edge 6G-XR infrastructure and expert guidance. What’s in it for you? 👍 Develop scalable solutions for real-world challenges. 👍 Leverage world-class facilities in Finland (North Node) and Spain (South Node). 👍 Tackle exciting focus areas such as real-time holographic communication, immersive services, energy sustainability, CCAM, collaborative 3D Digital Twin-like Environment, AI, and more. Participate in a phased submission process to refine your proposals. Mark your agendas with these key dates: 📌 Information Webinar: 11 December 2024 📌 Feasibility Check (Draft Proposal): 10 January 2025 📌 Final Submission: 7 March 2025 📌 Project Start: Spring 2025 💡 Learn more and apply now: https://lnkd.in/dWyA3BfH ⏩ Shortcut to Open Call 3 documentation: https://lnkd.in/dErxSEAB ⏩ Shortcut to register for the information webinar: https://lnkd.in/dwN7zKS6 Smart Networks and Services Joint Undertaking (SNS JU) 6G Smart Networks and Services Industry Association University of Oulu VTT Vicomtech i2CAT Intel Corporation Nokia Telefonica Capgemini Engineering MATSUKO InterDigital, Inc. Ericsson Raytrix GmbH Martel Innovate imec Instituto de Telecomunicações SPIRIT project OPENVERSE 6G Flagship EuroXR 6G4Society XR2Industry THEIA-XR Master_XR Presence-XR EU Project XR2Learn CORTEX2 XR4ED 6G-PATH Stereopsia #HolographicCommunication #DigitalTwins #CCAM #EnergySustainability #ArtificialIntelligence #XR #ExtendedReality #ImmersiveTechnology #VirtualReality #Beyond5G #6G

Looking forward to seeing how this Commission shapes #EU policy priorities over its 5-year term and delivers meaningful results for European citizens.