Janene Liston | THE PRICING LADY

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Are your promotions and special offers sending the wrong message? Too much discounting or the wrong discount strategy can make your customers question the value of what you’re offering. 💭 In this episode of Live with The Pricing Lady, we tackle the delicate balance of discounting without devaluing your business. I’ll share insights on how to confidently price your offers, maintain your value, and use discounts as a tool—not a crutch. 🎧 Ready to take control of your pricing strategy? Tune in now! 👉 Link here: https://lnkd.in/ekfWbk-s

How curious do you get when customers object to your offer? Ever wonder how to turn a "no" into an opportunity? Being curious about what's behind the no is a great way to do just that. Understanding the reasons behind customer objections can open the door to meaningful conversations and deeper insights. When you approach objections with curiosity, you not only defuse tension but also gain valuable information that can help you better meet your customers' needs. Ready to transform your approach to handling objections? Listen to our latest podcast episode for expert tips and strategies to handle pricing objections with confidence. Don't miss out—tune in now! 🎙️✨ https://lnkd.in/eRvVGJaS #PricingStrategy #FemaleFounders #PodcastEpisode #ThePricingLady

What will someone pay for my offer? In this episode, Shannon Tacheny shares with us some of the emotional and psychological aspects of pricing she's encountered. She discusses how our perception of rejection can be tied to our pricing strategy and how this affects our confidence as business owners. Whether you're in the early stages or well into your entrepreneurial journey, you can find your decisions influenced by these feelings. Shannon offers valuable advice on how to overcome these challenges and build a pricing strategy that truly reflects the value of your offerings. By understanding and addressing these issues, you can boost your confidence and ensure your prices align with the value your offer delivers. Tune in to discover how to navigate these hurdles and strengthen your pricing approach! 🎧✨ https://lnkd.in/esscDmdC #PricingStrategy #femalefounders #PodcastEpisode #thepricinglady

"Pricing is part of your brand!" says Shannon. In this episode, I’m thrilled to have Shannon Tacheny share her pricing journey with us. From pricing art and handmade goods to photography and services, her diverse experiences offer a unique perspective on the nuances of pricing different types of offers. Shannon explains how the right pricing can attract your ideal customers and perfectly position you in the marketplace. 💡 Shannon provides invaluable insights on how understanding your target audience and market positioning can lead to a pricing strategy that not only reflects the value of your offerings but also resonates with your desired clients. I admire how candidly she discusses the highs and lows of pricing in her entrepreneurial journey. She also sheds light on the pricing struggles her clients, particularly women, often face. Listen in to the full episode on your favorite podcast directory (or ask me for the link) for an enlightening discussion on setting prices that capture your brand's essence and appeal to your target market. Don’t miss these expert tips that can help transform your business! 🎧✨ I'm curious what you think. In what ways do you find pricing supports your brand? Share in the comments below. #PricingStrategy #femalefounders #PodcastEpisode #thepricinglady

*** Practice ...makes it easier! In this episode, we explore a simple, yet transformative way to 𝗯𝗼𝗼𝘀𝘁 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗻 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻𝘀 - 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗶𝗻𝗴. Discover the power of repetition and rehearsal in mastering the art of communicating your prices with ease. We talk about how engaging in structured conversations with a trusted friend can help you overcome nervousness and hesitation, allowing you to confidently articulate your pricing without stumbling or cringing. Listen in as we uncover the steps to 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗮 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗮𝗻𝗱 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻𝘀, empowering you to navigate these conversations effortlessly. https://lnkd.in/e2i_9w3C #PricingStrategy #SalesConfidence #coaching

Is it obvious to you? Many people believe there’s a magic number (i.e., a price) that will solve all their problems. However, understanding why a price is set is just as important as the price itself, if not more so. This understanding boosts your confidence. Dive into one aspect of the psychology of pricing communication, with my latest podcast episode! We explore how your grasp of pricing influences your ability to communicate prices confidently. Learn why understanding the reasoning behind your prices can help you convey the value of your offerings more effectively and significantly enhance your confidence during pricing discussions. Join me as I share practical tips and insights to help you navigate these discussions with clients with greater ease and assurance. Tune in now and start your journey towards pricing confidence and business success! 🚀 https://lnkd.in/e2i_9w3C Enjoy the episode! #pricingcommunication #femalefounders #PodcastEpisode #thepricinglady

𝖣𝗂𝗏𝗂𝗇𝗀 𝗂𝗇𝗍𝗈 𝐭𝐢𝐞𝐫𝐞𝐝 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐦𝐨𝐝𝐞𝐥𝐬! 𝖫𝖾𝗍'𝗌 𝖾𝗑𝗉𝗅𝗈𝗋𝖾 𝗍𝗈𝗀𝖾𝗍𝗁𝖾𝗋 𝗂𝗇 𝗍𝗁𝗂𝗌 𝖾𝗉𝗂𝗌𝗈𝖽𝖾 𝗈𝖿 𝐋𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐋𝐚𝐝𝐲, 𝗍𝗁𝖾 𝖯𝗈𝖽𝖼𝖺𝗌𝗍. 𝖳𝗂𝖾𝗋𝖾𝖽 𝗉𝗋𝗂𝖼𝗂𝗇𝗀 𝗆𝗈𝖽𝖾𝗅𝗌 𝖺𝗋𝖾 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐩𝐚𝐲𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐟𝐨𝐫 𝐞𝐱𝐭𝐫𝐚𝐬, 𝖻𝗎𝗍 𝐜𝐚𝐧 𝐫𝐞𝐟𝐥𝐞𝐜𝐭 𝐟𝐚𝐢𝐫 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝗍𝗁𝖺𝗍 𝖻𝖾𝗇𝖾𝖿𝗂𝗍𝗌 𝖾𝗏𝖾𝗋𝗒 𝖼𝗎𝗌𝗍𝗈𝗆𝖾𝗋 𝖾𝗊𝗎𝖺𝗅𝗅𝗒? 𝖩𝗈𝗂𝗇 𝗆𝖾 𝖺𝗌 𝖨 𝗌𝗂𝗍 𝖽𝗈𝗐𝗇 𝖺𝗇𝖽 𝗍𝖺𝗅𝗄 𝗐𝗂𝗍𝗁 𝐀𝐯𝐞𝐫𝐲 𝐓𝐡𝐚𝐭𝐜𝐡𝐞𝐫 𝗐𝗁𝖾𝗋𝖾 𝗐𝖾 𝗎𝗇𝗋𝖺𝗏𝖾𝗅 𝗁𝖾𝗋 𝗉𝗋𝗂𝖼𝗂𝗇𝗀 𝗃𝗈𝗎𝗋𝗇𝖾𝗒 𝖺𝗇𝖽 𝗁𝗈𝗐 𝗌𝗁𝖾 𝗅𝖺𝗇𝖽𝖾𝖽 𝗈𝗇 𝖺 𝗌𝗎𝗉𝗉𝗈𝗋𝗍𝗂𝗏𝖾, 𝗍𝗂𝖾𝗋𝖾𝖽 𝗉𝗋𝗂𝖼𝗂𝗇𝗀 𝗌𝗍𝗋𝗎𝖼𝗍𝗎𝗋𝖾 𝖿𝗈𝗋 𝗁𝖾𝗋 𝖻𝗎𝗌𝗂𝗇𝖾𝗌𝗌. 𝖨𝗇 𝗍𝗁𝗂𝗌 𝗂𝗇𝗌𝗂𝗀𝗁𝗍𝖿𝗎𝗅 𝖾𝗉𝗂𝗌𝗈𝖽𝖾, 𝖠𝗏𝖾𝗋𝗒 𝗌𝗁𝖺𝗋𝖾𝗌 𝗐𝗁𝖺𝗍 𝗅𝖾𝖽 𝗁𝖾𝗋 𝗍𝗈 𝖾𝗆𝖻𝗋𝖺𝖼𝗂𝗇𝗀 𝖺 𝗍𝗂𝖾𝗋𝖾𝖽 𝗉𝗋𝗂𝖼𝗂𝗇𝗀 𝗆𝗈𝖽𝖾𝗅, 𝗁𝗂𝗀𝗁𝗅𝗂𝗀𝗁𝗍𝗂𝗇𝗀 𝗂𝗍𝗌 𝗍𝗋𝖺𝗇𝗌𝖿𝗈𝗋𝗆𝖺𝗍𝗂𝗏𝖾 𝗂𝗆𝗉𝖺𝖼𝗍 𝗈𝗇 𝗁𝖾𝗋 𝖻𝗎𝗌𝗂𝗇𝖾𝗌𝗌. 𝐅𝐫𝐨𝐦 𝐚𝐜𝐜𝐨𝐦𝐦𝐨𝐝𝐚𝐭𝐢𝐧𝐠 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐟𝐨𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐢𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲, 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 𝐭𝐡𝐢𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐠𝐨𝐞𝐬 𝐛𝐞𝐲𝐨𝐧𝐝 𝐩𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐠𝐢𝐧𝐬 𝗍𝗈 𝗉𝗋𝗂𝗈𝗋𝗂𝗍𝗂𝗓𝖾 𝖼𝗎𝗌𝗍𝗈𝗆𝖾𝗋 𝗌𝖺𝗍𝗂𝗌𝖿𝖺𝖼𝗍𝗂𝗈𝗇 𝖺𝗇𝖽 𝖺𝖼𝖼𝖾𝗌𝗌𝗂𝖻𝗂𝗅𝗂𝗍𝗒. 𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐚𝐛𝐨𝐮𝐭 𝐬𝐮𝐜𝐡 𝐚𝐧 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝖳𝗎𝗇𝖾 𝗂𝗇 𝖿𝗈𝗋 𝖺 𝖿𝗋𝖾𝗌𝗁 𝗉𝖾𝗋𝗌𝗉𝖾𝖼𝗍𝗂𝗏𝖾 𝖺𝗇𝖽 𝗎𝗇𝗅𝗈𝖼𝗄 𝗍𝗁𝖾 𝗌𝖾𝖼𝗋𝖾𝗍𝗌 𝗍𝗈 𝖼𝗋𝖺𝖿𝗍𝗂𝗇𝗀 𝗉𝗋𝗂𝖼𝗂𝗇𝗀 𝗌𝗍𝗋𝖺𝗍𝖾𝗀𝗂𝖾𝗌 𝗍𝗁𝖺𝗍 𝗋𝖾𝗌𝗈𝗇𝖺𝗍𝖾 𝗐𝗂𝗍𝗁 𝗒𝗈𝗎𝗋 𝖺𝗎𝖽𝗂𝖾𝗇𝖼𝖾 𝖺𝗇𝖽 𝖽𝗋𝗂𝗏𝖾 𝗌𝗎𝗌𝗍𝖺𝗂𝗇𝖺𝖻𝗅𝖾 𝗀𝗋𝗈𝗐𝗍𝗁! 𝖥𝗂𝗇𝖽 𝐋𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐋𝐚𝐝𝐲 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐝𝐢𝐫𝐞𝐜𝐭𝐨𝐫𝐲. >>> https://lnkd.in/dbNiy25S 𝐖𝐡𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐟𝐨𝐫 𝐀𝐯𝐞𝐫𝐲 𝐚𝐧𝐝 𝐈, 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐛𝐞𝐥𝐨𝐰? #𝗉𝗈𝖽𝖼𝖺𝗌𝗍𝖾𝗉𝗂𝗌𝗈𝖽𝖾 #𝗉𝗋𝗂𝖼𝗂𝗇𝗀𝗌𝗍𝗋𝖺𝗍𝖾𝗀𝗒 #𝖼𝗈𝖺𝖼𝗁𝖾𝗌 #𝗍𝗁𝖾𝗉𝗋𝗂𝖼𝗂𝗇𝗀𝗅𝖺𝖽𝗒

In our latest podcast episode, we explore the multifaceted nature of alignment beyond just business goals. Discover why alignment goes beyond just meeting business goals. you'll discover how being aligned with various aspects of your business, from costs and customer to values and goals, can make all the difference in achieving success. Listen now to learn how aligning with what's happening in your business can create a sense of comfort and confidence, propelling you towards your goals with clarity and purpose. Don't miss out on this insightful discussion - tune in today! 👉🏼 https://lnkd.in/eiSFnZzQ #femalefounders #pricingstrategy #thepricinglady

In business, pricing isn't just about numbers; it's about strategy, goals, psychology and more. Having a good pricing strategy for your business helps you to optimize profits, attract customers, and stay competitive in the market. Join me as we explore how a pricing strategy must be aligned not only to your goals but to your values and more. Well-crafted, it can be your secret weapon in reaching your aspirations. Listen in to gain valuable insights and actionable tips to fine-tune your pricing approach for optimal results. Don't miss out. Find the episode on your favorite podcast directory, just look for Live with The Pricing Lady, the Podcast. 🚀 >>> https://lnkd.in/eiSFnZzQ #PricingStrategy #BusinessSuccess #Startups #Podcasts #Freelancers