Infront Sports & Media AG

FIS has finalised the centalisation of media rights for the FIS World Cup, ensuring long-term security and substantial growth. Bruno Marty, Infront Senior Vice President ProSports, said: “This new set-up takes Infront’s well-established, two-decade-long partnership with FIS and its member associations to the next level. Its confirmation is fantastic news for the snow-sport family, the athletes, media rights licensees and ultimately the fans. Our exclusive agency agreement with FIS will provide a single point of sale for the vast majority of FIS World Cup races, allowing us to substantially grow media rights revenues based on our expertise and in-depth knowledge of the sports media industry. This ensures long-term planning security for all stakeholders involved. We are looking forward to closely working together with the FIS - The International Ski and Snowboard Federation family to increase attractiveness, exposure, and impact of the FIS World Cup globally.” For the full story follow the link in the comments.

Can winter sports be sustainable? 🌍❄️ That was the discussion at a recent panel hosted by GreenBuzz in Zurich. Shrinking snow seasons, warming temperatures and the growing urgency of climate action mean winter sports must adapt or risk disappearing. We explored the challenges and opportunities in sustainability with industry leaders. Collaboration, incentive-based sustainability, and net zero targets emerged as key priorities. Find out more, highlights and discussion points from Riikka Rakic, Vanessa Müller, Jörg Polzer and Ioannis Konstantopoulos.

The Women's EHF EURO 2024 concluded over the weekend, with Norway securing their 10th title. Infront was once again a major part of bringing the event together, working closely with the European Handball Federation to deliver an outstanding competition. Here is how Infront Productions, in collaboration with HBS played a pivotal role in delivering high-quality coverage throughout the tournament.

Our colleagues at HBS linked up with Unofficial Partner at BAFTA last week. On the agenda? Two panels that dived into the challenges and opportunities in today’s sports media landscape. 📺 The first was discussed if TV is failing women’s football, sparking a debate around how broadcast needs to evolve to better support women's sport. 📱 Then it was on to how the sports industry is responding to the demands of a digital-first, ‘scroll-addicted’ audience. Take a listen to the thoughts of HBS UK MD Jamie Aitchison, skroller’s Tim Stott as well as Zarah Al-Kudcy, Maggie Murphy, Jo Redfern and Stephen Nuttall. Great stuff by host Richard Gillis as well as Sean Singleton.

The HSBC BWF World Tour Finals 2024 kicked off yesterday in Hangzhou, China 🏸🔥 As the exclusive media and marketing partner of the Badminton World Federation, we're proud about the expansion of the sport’s global footprint through sponsorship, media exposure and fan engagement. 🔊 David Nivelle, Managing Director Infront Pan-Asia, said: “Our focus remains clear. It's not just about broadening the badminton audience, but also about deepening the connection. We're not just providing a service; we're co-navigating the future of badminton with BWF."

Imagine if we had the power to plan the perfect sporting year ahead of time... 🤔🔮 Infront contributed to thousands of events around the world in 2024. It’s hard work shaping the future of sport and we love it. We are delighted to create unforgettable moments together with our partners. And we’re already envisioning what comes next!

Sustainability is transforming from a buzzword into a critical mission for the survival of winter sport, especially in the face of climate change. Achieving sustainability in sport will mean every stakeholder playing a crucial role - vote below & elaborate your choice in the comments ⬇

The TCS Sydney Marathon presented by ASICS Ballot is open!🏃🔥 Chase your next Abbott World Marathon Majors star in Sydney on August 31, 2025 by running across the iconic Harbour Bridge at sunrise and finishing at the steps of the world-famous Sydney Opera House. With an expected 35,000 runners to take on the seventh Abbott World Marathon Major, we are thrilled to be welcoming runners from around the globe to Sydney. The marathon will not only be the largest ever held in Australia, but also the centrepiece of an entire running festival, featuring over 40,000 participants from more than 100 countries 🎉🌏 🎟️ Whether it’s your first star or your 7th, this bucket-list marathon is unmissable. Enter the Ballot now through the link in the comments!

🚨🚀#JobAlert: We are seeking an ambitious and sports-passionate Trainee to join our Accounting-Team as soon as possible, for one year, led by Matt Lunkiewicz, FCCA. The following workload is possible 70-100%. Apply now through the link in our comments! "For this traineeship, you should have some understanding of accounting principles, accounts payable and accounts receivable. You also possess an IT-affinity and high motivation for learning new duties and supporting the team. Contact us and apply, we're excited to hear from you! 🤩💪" If you're interested or have any questions, you can also reach out to our recruiting manager Michelle Neuhäusler 👩💼

📢 The November Edition of our monthly newsletter is now out. Key insights on: 🤾♀️Women's EHF EURO 2024 and its commercial success, with marketing revenues exceeding expectations by 50%. 👟 The new World Athletics Ultimate Championship and our involvement in reshaping the athletics calendar. 🏃♂️ The Sydney Marathon's successful bid to become an Abbott World Marathon Major, setting the stage for mass participation growth in Oceania