FIS Freeride World Tour

Partners Workshop – The Countdown to FWT2025 Starts Here This year, we had the pleasure of gathering at Mammut Sports Group AG’s HQ in Seon, where we host our traditional partners workshop - A huge thank you to the Mammut team for welcoming us! These workshops are always a highlight—an invaluable opportunity to share our vision, collaborate on ideas for the upcoming season, and strengthen our connections with our incredible partners. A huge thank you to our partners Peak Performance, RECCO, Honda, Alpina Watches, Dynastar Skis and Lange Skiboots, Pit Viper, Sidas World, GORE-TEX Brand, GoPro, YETI, DCshoes and Scott Sports SA and, of course, our destination partners who help make the FWT experience unforgettable: Baqueira Beret, Kicking Horse Mountain Resort, M.T.A Mountain Trails Agency, Val Thorens, Skicircus Saalbach Hinterglemm Leogang, and Verbier Tourisme. Special thanks to Benjamin Stoll from FIS - The International Ski and Snowboard Federation for his presentation on partnership valuation at FIS and to bloomUp for their insightful sustainability workshop. We can’t wait for this special Freeride World Tour season!

Increasing Women’s Participation in Freeride Freeride skiing and snowboarding, once heavily male-dominated, are seeing progress toward greater gender balance. However, challenges such as training disparities, limited visibility, and societal norms persist. Key Challenges: - Underrepresentation: Women make up only 26% of FWT Juniors, dropping to 24% in FWT Qualifiers. - Training Gaps: Cultural norms have limited women’s opportunities. As Chloe Hehir notes: “We had to prove girls can hit cliffs too.” - Media & Sponsorship: Limited visibility restricts women’s ability to train, compete, and secure funding. Initiatives Driving Change: - Freerid’Her Event: A women-focused competition in Verbier, January 4–5, led by freeride icon Elisabeth Gerritzen and Peak Performance - Women’s Camps: Supporting projects like Sister’s Camp from Noemie Equy, Level Up by Marion Haerty, and Find Your Line by Tiphanie Perrotin. Freeride Women Days: Partnering with Peak Performance to empower women in freeride. - Judging Workshop: Increasing female judges from 42% to 82% through women only trainings. - FWT Equaline Hotline: Reporting system for gender-related discrimination at events. - Gender Equality Task Force: Annual reviews to tackle gender-related issues in sport and governance. - Staff Growth: Women now represent 42% of the FWT team, up from 32% last year. Women’s participation in FWT divisions has doubled since 2022, highlighting the success of targeted efforts. These initiatives are paving the way for a freeride future where gender parity is no longer an aspiration but a reality.

Advent Calendar - A game-changer for engagement 🎯 Who doesn’t love the thrill of winning a gift before Christmas? 🎁 For the second year in a row, we're offering 25 exciting chances for our community to win exclusive prizes from both our partners and the FWT. Last year, we achieved: ✅ 37,422 total participants ✅ Over 22,000 opt-ins for both FWT and its partners ✅ All thanks to 25 engaging campaigns These campaigns were shared across all our digital channels—and amplified through our partners' networks (all organic). This calendar is the perfect opportunity to: ✔️ Reach a wider audience through engaging campaigns and contests ✔️ Expand our contact list ✔️ Generate valuable leads for our partners A big thank you to all our partners and participants for making this campaign such a success! 💪 If you want to play, unlock everyday's game and surprise click here: https://lnkd.in/gciJeTcs A festive way to connect, engage, and give back to our fans. #FWT #HomeofFreeride #AdventCalendar

Press Conference Highlights: FIS Freeride World Championships Officially Announced for 2026 in Andorra Turisme Yesterday we held a press conference in Ordino Arcalís · Grandvalira Resorts, Andorra Turisme, alongside a virtual press conference with Michel Vion, FIS Secretary General, joining us to share a historic moment for the freeride community. In February 2026, the FIS Freeride World Championships will officially take place in Ordino Arcalís · Grandvalira Resorts, Andorra—one of the most renowned freeride destinations in the Pyrenees. This marks a huge milestone as it will be the first-ever event under the official authority of the The International Ski and Snowboard Federation (FIS), where the world’s best freeriders will compete for the prestigious World Champion titles in Ski and Snowboard. Calling all journalists out there, stay up to date on our latest news, check out the Freeride World Tour press room : https://lnkd.in/gZ9tqfMH Thrilled to share this monumental news for the freeride community! GRANDVALIRA RESORTS

The FIS Freeride World Championships officially announced for 2026 in Andorra 🏔️ A historic moment for the freeride community as in February 2026, the inaugural FIS Freeride World Championships will take place in Ordino Arcalís · Grandvalira Resorts Andorra, one of the most renowned freeride destinations in the Pyrenees. 🏆 This event marks a major milestone, as it will be the first time that the world’s best freeriders compete under the official authority of the The International Ski and Snowboard Federation (FIS) for the prestigious World Champion titles in Ski and Snowboard. “When bringing Freeride into FIS, our intention has always been very clear: to immediately help position it as a world-class, full-fledged discipline. The inception of the FIS Freeride World Championships is a major step in that direction and a testament to the diligent work of our Freeride Working Group. This work now continues with an even more ambitious goal: the Olympic Winter Games in 2030.” Michel Vion, FIS Secretary General Key Event Details: - Dates: February 1–6, 2026 (competition day will be selected based on optimal weather conditions) - Location: Ordino Arcalís, Andorra – famous for its challenging terrain and natural obstacles GRANDVALIRA RESORTS Andorra Turisme - Format: 4 competitions – Ski Men, Ski Women, Snowboard Men, Snowboard Women – with athletes taking one run to showcase their skill and creativity. - Qualification Period: May 1, 2024 – April 30, 2025 (athletes qualify through various events, including FWT Pro, Challenger, and Junior Series) 67 of the world’s top freeride athletes will compete in a high-stakes format, judged on line choice, control, fluidity, technique, and air & style. How to qualify? FWT Pro Ranking, Continental Quotas (Asia, Europe, North America, Oceania, South America); NSA Quotas (National Ski Associations), Wildcards and Host Nation Wildcards The full list of qualified athletes will be announced September 16, 2025, and the competition promises to be a defining moment for freeride sports worldwide. With this official integration of freeride skiing and snowboarding under FIS, the FIS Freeride World Championships 2026 will truly elevate the discipline to new heights. If you want to know more about it visit our website: https://lnkd.in/gYmfK5uX #FWT #HomeofFreeride

📣 Calling all journalists, storytellers, and influencers with a passion for adventure and extreme sports! 🏔️❄️ Are you on the hunt for a truly unique platform that showcases one-of-a-kind personalities pushing the boundaries of human potential? Look no further! The Freeride World Tour (FWT) is your gateway to adrenaline-pumping stories that will captivate your audience. 🎥 Picture this: Elite athletes carving their own paths down treacherous mountain faces, defying gravity and conventional wisdom. Each run tells a story of courage, skill, and the relentless pursuit of excellence. 🌟 At FWT, we've got it all for you: _Breathtaking locations that serve as nature's ultimate playgrounds _Inspiring athletes from diverse backgrounds, each with a unique journey to share _Heart-stopping moments that redefine what's possible in winter sports _The most versatile logistics and staff you'll find anywhere 🤝 We're extending an invitation to join us in telling the incredible stories of the Freeride World Tour. Whether you're crafting long-form features, producing viral video content, or sharing instant updates on social media, we've got the resources to fuel your creativity. Ready to dive into a world where gravity is just a suggestion and every line tells a story? Check out our comprehensive FWT25 Media Kit and let's collaborate to bring these extraordinary tales to the world! 🌎❄️🏂⛷️ Reach out to us today and let's make some media magic together! #HomeoFreeride #media #influencers #winterstories #FWT25 https://lnkd.in/d2AtDZ65

We are thrilled to share that Val Thorens has been named the World’s Best Ski Resort, while Verbier Tourisme was crowned Switzerland’s Best Ski Resort and is in the top 3 of the best ski resorts in the world! Both legendary destinations are not only award-winning resorts but also key stops on the Freeride World Tour, where top freeriders showcase their skills on the most epic terrain. If you haven’t mark the date yet: - Val Thorens stop: 27th of January - 01st February 2025 - YETI Xtreme Verbier by Honda stop: 22-30th March 2025 With Val Thorens’ high-altitude magic and Verbier’s iconic off-piste runs, these resorts continue to set the standard in winter sports. Cheers to another unforgettable season ahead! 🎿 #FWT #HomeofFreeride

Celebrating the small victories! 🎉 Sometimes, it’s the seemingly small steps that make a big impact. Today, we’re excited to share a special moment — our boss, Nicolas Hale-Woods, made his first LinkedIn post! ⚡ Why is this significant? - It demonstrates our commitment to evolving our branding strategy. - It reinforces our belief that every team member, including leadership, plays a crucial role as a brand ambassador across our channels. - It bridges the gap between Nicolas’ industry expertise and our digital presence. This moment highlights the importance of adaptability and continuous growth in leadership. It’s refreshing to work in an environment where open communication allows us to suggest new initiatives, even to our CEO. And you, when was the last time you could ask your boss to do something new? 😎

📆 The FWT Junior and Qualifier competition calendars are out, marking a perfect moment to reflect on the incredible growth of grassroots freeriding. 📈 While the Pros capture the spotlight, the actual evolution of our sport lies in its foundation. Since 2015, we've seen a staggering 177% increase in riders participating in intermediate competitions, reaching an all-time high of 9,234 licensed riders in 2024! 👥 What's even more thrilling? 53% of these riders are aged 14-18, proving freeriding's appeal to the next generation. While Ski men dominate at 66%, especially in Juniors, we're committed to fostering inclusivity and representation to make our sport truly global. 🌐 At FWT, we're dedicated to providing safe, inclusive environments for riders to experience competitive freeriding. It's incredible to witness these life-long journeys unfold! #FWTJunior #FWTQualifier #FWTChallenger #FWT #HomeofFreeride #SportGrowth

📆 The FWT Junior and Qualifier competition calendars are out, marking a perfect moment to reflect on the incredible growth of grassroots freeriding. 📈 While the Pros capture the spotlight, the actual evolution of our sport lies in its foundation. Since 2015, we've seen a staggering 177% increase in riders participating in intermediate competitions, reaching an all-time high of 9,234 licensed riders in 2024! 👥 What's even more thrilling? 53% of these riders are aged 14-18, proving freeriding's appeal to the next generation. While Ski men dominate at 66%, especially in Juniors, we're committed to fostering inclusivity and representation to make our sport truly global. 🌐 At FWT, we're dedicated to providing safe, inclusive environments for riders to experience competitive freeriding. It's incredible to witness these life-long journeys unfold! #FWTJunior #FWTQualifier #FWTChallenger #FWT #HomeofFreeride #SportGrowth