Cereal Partners Worldwide (Nestlé & General Mills)

Cereal Partners Worldwide (Nestlé & General Mills)

Nahrungsmittel- und Getränkeherstellung

We Make Breakfast BETTER

Info

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Breakfast Cereals, including some of the world’s most iconic breakfast cereals brands, such as NESQUIK®, FITNESS®, CHEERIOS® and CHOCAPIC®. With a portfolio of over 40 brands catering to all ages and lifestyles, CPW is committed to making breakfast better by offering convenient, tasty and nutritious food that helps people start their day in the best possible way. Established in 1990, CPW is a longstanding partnership between Nestlé & General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW operates a strong worldwide network with 3,800 dedicated employees, 15 production facilities and sales teams in more than 130 countries. Different countries, different tastes, different dietary needs, different lifestyles – but always offering convenient, nutritious, and tasty breakfast options for people around the world! Ever since CPW was created, our purpose of making breakfast better has been guiding the business to proudly serve over millions of bowls of cereals every day, making a positive impact on breakfast routines worldwide.

Website
https://www.nestle-cereals.com/global/en
Branche
Nahrungsmittel- und Getränkeherstellung
Größe
1.001–5.000 Beschäftigte
Hauptsitz
La Tour-de-Peilz
Art
Personengesellschaft (OHG, KG, GbR etc.)
Gegründet
1990
Spezialgebiete
Breakfast Cereals

Orte

Beschäftigte von Cereal Partners Worldwide (Nestlé & General Mills)

Updates

  • Cereal Partners Worldwide (Nestlé & General Mills) hat dies direkt geteilt

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    New Nesquik Minis ensures even more of the delicious chocolate taste and crunch you know and love in every spoonful! High in fibre and with wholegrain as the number one ingredient, Nesquik Minis are non HFSS to support a healthy and balanced diet. Nesquik Minis are an exciting new take on the classic cereal, packing big flavour into mini crunchy balls, they will add maximum fun to your mornings. Find them in Tesco now and in other retailers from January!

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  • Cereal Partners Worldwide (Nestlé & General Mills) hat dies direkt geteilt

    Happy International Whole Grain Day! Today CPW is celebrating everything whole grain and its important role in healthy and sustainable diets.  Why whole grain matters 💪 •Whole grain is packed with fiber, vitamins, and minerals •Eating enough of them can help reduce the risk of chronic illnesses like heart disease and diabetes •Our challenge? People just aren't eating enough So what are we doing about it? 🥣 •For over 20 years, as part of our Better Food promise, we've been increasing the amount of whole gain in our cereals. •Today, over 90% of our breakfast cereals have whole grain as the No1 ingredient •That rises to 99% when you look at our kids' cereals – something we're pretty proud of! It's easy to get more whole grain in your diet – from breakfast cereals to brown rice. What are you going to do differently today? #InternationalWholeGrainDay #BetterFood #WeMakeBreakfastBetter

  • Happy International Whole Grain Day! Today CPW is celebrating everything whole grain and its important role in healthy and sustainable diets.  Why whole grain matters 💪 •Whole grain is packed with fiber, vitamins, and minerals •Eating enough of them can help reduce the risk of chronic illnesses like heart disease and diabetes •Our challenge? People just aren't eating enough So what are we doing about it? 🥣 •For over 20 years, as part of our Better Food promise, we've been increasing the amount of whole gain in our cereals. •Today, over 90% of our breakfast cereals have whole grain as the No1 ingredient •That rises to 99% when you look at our kids' cereals – something we're pretty proud of! It's easy to get more whole grain in your diet – from breakfast cereals to brown rice. What are you going to do differently today? #InternationalWholeGrainDay #BetterFood #WeMakeBreakfastBetter

  • Come and join us in going #BeyondTheBowl with Shredded Wheat, a much-loved British breakfast classic: peek behind the scenes to find out how the famous biscuits are made, and what it means for our team who make them. #WeMakeBreakfastBetter #ShreddedWheat #BritishMade #Wholegrain #Breakfast #Farming #manufacturing

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    Did you know that we’ve been making Shredded Wheat in the UK since 1925? From the dedicated British farmers growing our wheat, to the passionate factory team producing the perfect biscuit every time and the local community enjoying breakfast together – there’s a lot of love for Shredded Wheat! Go #BeyondTheBowl and discover more about the people connected to the classic cereal 🥣 ➡️ http://spr.ly/6042qGIB6 #ShreddedWheat #BritishMade #Wholegrain #Breakfast #Farming #Manufacturing

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  • We are thrilled to partner with the British Paralympic Association and #BringTheCheer with Cheerios at the Paris 2024 Summer Paralympic Games! 🥇   #WeAreCPW #WeMakeBreakfastBetter #BetterLives

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    The Paris 2024 Paralympics Games start today and Cheerios is Bringing the Cheer! 🎉 Check out Nestlé Cereals' latest campaign in partnership with the British Paralympic Association. Led by Paralympic athletes and ambassadors Hannah Cockcroft OBE, Will Perry, Jack Hunter Spivey, Ellie Challis and Thomas Young – it’s all about rallying support for amazing athletes. Find out more: https://lnkd.in/ddiGxVkZ (via The Drum)

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  • Our purpose of Making Breakfast Better drives everything we do and every decision we make. But how does it make a difference to your bowl of cereal?   🌾 It all starts with how we source our ingredients. Whether it’s supporting our farmers and sourcing wheat from regenerative agriculture practices, or using responsibly sourced cocoa, we make sure we source high-quality ingredients, grown and harvested with care. 🥣 Our expert teams are always looking for ways to balance nutrition and taste, creating breakfast cereals that suit different consumers' preferences and tastes. Over the last 2 decades, we have increased whole grain while reducing sugar and salt - all while keeping the same great taste our consumers love! ⚡️Our factories already run on 100% purchased renewable electricity and we’re looking at how we can make a switch to alternative renewable sources of energy 🚚 As our cereal makes its way to your local shop, we use trains, boats, and electric vehicles to keep our carbon footprint down. By next year, all the vehicles in our factories will be 100% electric!     By the time you sit down to enjoy our cereal at breakfast, you know you’re eating something that’s been looked after at every stage of the journey. From field to bowl, we’re doing everything to Make Breakfast Better. 🥄   #WeAreCPW #WeMakeBreakfastBetter #BetterFood #BreakfastCereals

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  • At CPW, our purpose is clear: 𝐖𝐞 𝐌𝐚𝐤𝐞 𝐁𝐫𝐞𝐚𝐤𝐟𝐚𝐬𝐭 𝐁𝐞𝐭𝐭𝐞𝐫. For over 30 years, our purpose has guided us in creating over 100 different breakfast cereals across 40 brands, ensuring that we offer delicious, convenient, and nutritious breakfast options for everyone.   We bring this purpose to life, every day, through our 4 Promises: 🥣 𝐁𝐞𝐭𝐭𝐞𝐫 𝐅𝐨𝐨𝐝: We are committed to quality, innovation and improving the nutrition of our products. Since 2003, we have increased whole grain content by 50%, reduced sugar by 20%, and lowered salt by 25%  🌎 𝐁𝐞𝐭𝐭𝐞𝐫 𝐏𝐥𝐚𝐧𝐞𝐭: We collaborate with farmers and suppliers to source ingredients responsibly and innovating our processes. We are committed to reducing the impact on the world around us. 🌟 𝐁𝐞𝐭𝐭𝐞𝐫 𝐋𝐢𝐯𝐞𝐬: We deeply care for the communities we serve, supporting local initiatives to reduce food insecurity and advocating for equal access to breakfast.  👏 𝐁𝐞𝐭𝐭𝐞𝐫 𝐂𝐏𝐖: Our promise extends to our employees, creating an environment where they can thrive, develop, and grow. We celebrate diversity and foster a unique culture where together, we make a positive impact.    Discover how CPW is Making Breakfast Better 🥣🌎🌟👏   #CPW #WeMakeBreakfastBetter

  • 𝗛𝗮𝗽𝗽𝘆 𝗘𝗮𝗿𝘁𝗵 𝗗𝗮𝘆! 🌍   Today, as we celebrate our planet, we reiterate our commitment to reducing our environmental footprint as part of our promise to a better planet. 🌾From sourcing responsibly grown ingredients to implementing recyclable packaging solutions, every small step we take adds up to progress towards our Net Zero commitments. We've already started our sustainability journey and implemented lasting changes including: • Joining the Nestlé Cocoa Plan to ensure our cocoa is sustainably sourced.  • Working with local farmers across our different markets to implement regenerative agriculture practices.  • Evolving our packaging to ensure 100% is designed for recycling by 2025.  To keep us on track and advance our progress, we've built a roadmap outlining how we'll deliver on our promise. 🌱 Join us in celebrating Earth Day by making conscious choices that benefit our environment. Whether it's recycling more, supporting regenerative agriculture, or reducing food waste. Together, we can make a difference. #EarthDay #Sustainability #NetZero #WeAreCPW #WeMakeBreakfastBetter 

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  • We're excited to have been part of this journey and be able to support dietitians across Europe with such useful tools! 👉🏼 Check out the #EFADLearning platform to find the #EFADBreakfastToolkit and plenty of educational videos to understand more the science behind breakfast, https://lnkd.in/dMHvDtSm   #CPW #WeMakeBreakfastBetter #BalancedBreakfast #NutritionEducation

    ✨ New Year, New Resolutions for a Healthier Lifestyle! ✨ We are thrilled to officially launch the #EFADBreakfastToolkit! 🎉 🏊🏼♂️ Dive into a world of wholesome goodness with our #BalancedBreakfast Recipe Booklet, featuring 20 mouthwatering recipes ranging from classic favorites to innovative twists. But that's not all! We're thrilled to present our #SocialMediaToolkit – specially crafted for dietitians to share with their audience in their everyday practice! 📲🍽️ Transforming our recipe booklet into vibrant social media content, this toolkit is your go-to guide for spreading the word on balanced breakfasts. Dietitians, find everything you need, including the Breakfast Toolkit and educational videos explaining the science behind breakfast, on the #EFADLearning platform 👉🏼 https://lnkd.in/dMHvDtSm 🍳 Empower your clients with knowledge and delicious recipes for a healthier start! The Breakfast Toolkit was developed by EFAD along with the University of Applied Sciences for Health Professions Upper Austria, and San Pablo CEU University, with the support of MS Nutrition and Cereal Partners Worldwide (Nestlé & General Mills).

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