ID Africa

Entertainment Week Lagos (EWL) is back for its 2nd edition with the theme "Innovation Meets Creativity", bringing together the best of entertainment, culture, and artistry in a week-long celebration of African excellence. This December, the city of Lagos will come alive at the Livespot Entertarium, Ikate, Lekki, with an exciting lineup of events that promise to captivate audiences and redefine the boundaries of creativity. 📍 Livespot Entertarium, Ikate Register now: reg.ewlagos.com/access #EWL2024

Last weekend, Heineken Beverages International, in partnership with the city of Dar es Salaam, hosted the incredible Bata la Disemba Carnival at the Leaders Club Grounds. With over 5,000 attendees, this event was not only a celebration but also a remarkable opportunity for Tanzanians and international visitors to connect. The live music, comedy,  sports viewing, dancers, and of course the food, made the carnival the best and only place to be and create unforgettable memories. The carnival featured performances by some of Africa’s biggest stars, including DJ Neptune, Zuchu, Master KG, Chino Kidd, Linah Sanga, Johmakini, G Nako, and many more. Attendees were treated to an exciting mix of music, games, comedy, and live sports viewing that kept the atmosphere electric throughout the weekend. In addition to the entertainment, the carnival provided a boost to local vendors, highlighting Dar es Salaam’s diverse culinary offerings and giving local entrepreneurs a chance to engage with thousands of potential customers. This aligns with Heineken's broader goal of supporting the local economy and creating opportunities for growth. The three-day event culminated with a fireworks show to celebrate Tanzania’s 63rd independence celebration.

Proud to have our BlackHouse Media (BHM) ID Africa Tanzania team supporting Heineken Beverages to launch 'Bata la Disemba' - Dar es Salaam's first-ever beer carnival. Seamlessly blending entertainment, sports, and culture, the event organised in partnership with the regional government of Dar es Salaam is a celebration of Tanzania's emergence as a key player in East Africa's economy. It is estimated that 6,000-10,000 people will attend the carnival from across East Africa between 6-8 December 2024. The Heineken brand focus on togetherness and community spirit aligns perfectly with Tanzania's vibrant cultural renaissance and economic momentum. As a big fan of Heineken's brand management and marketing philosophy, I’m delighted to see how corporate brand engagement with consumers and public sector stakeholders in Africa can deliver both commercial success and community impact. Here's to Tanzania's growing influence! 🍻 🇹🇿 #AfricanBusiness #BrandManagement #Tanzania #PRLife #CulturalEconomy #CorporateCommunications

Heineken Beverages International and the city of Dar es Salaam today announced plans to host an end-of-year beer carnival this December. Tagged ‘Bata la Disemba’, the End-of-Year Beer Carnival, scheduled for December 6-8, 2024, is set to transform the city into a vibrant hub of entertainment, culinary delights, and cultural experiences. This three-day extravaganza is poised to become the ultimate lifestyle event of the season offering a perfect blend of the best of Tanzania’s music, food, sports, and of course, a wide selection of premium beverages. Heineken, a global leader in brewing, has long championed the idea that good things happen when people come together to share moments of joy. The Bata la Disemba Beer Carnival promises to embody this ethos, creating a festive space where friends, families, and visitors can unite in celebration.

Heineken Beverages International and the city of Dar es Salaam today announced plans to host an end-of-year beer carnival this December. Tagged ‘Bata la Disemba’, the End-of-Year Beer Carnival, scheduled for December 6-8, 2024, is set to transform the city into a vibrant hub of entertainment, culinary delights, and cultural experiences. This three-day extravaganza is poised to become the ultimate lifestyle event of the season offering a perfect blend of the best of Tanzania’s music, food, sports, and of course, a wide selection of premium beverages. Heineken, a global leader in brewing, has long championed the idea that good things happen when people come together to share moments of joy. The Bata la Disemba Beer Carnival promises to embody this ethos, creating a festive space where friends, families, and visitors can unite in celebration.

How do you capture the heart of a milestone like 20 years of impact? For MTN Foundation’s @20 celebration, the goal wasn’t just to document an event—it was to tell a story. A story of purpose, legacy, and connection. I had the privilege of creating reels that brought the essence of the event to life. From brainstorming filming concepts to executing them and crafting the final edits, I ensured every frame reflected the energy and significance of the celebration. The result? A satisfied client and an unforgettable way to relive this momentous occasion. #Shotoniphone #MTNNigeria #EventHighlight #ContentCreation

Tanzania? Yes please! Excited to spend some time in the amazing Dar es Salaam, in The United Republic of Tanzania where BlackHouse Media (BHM) and ID Africa are expanding our East Africa capacity, and building out our regional hub as we continue to strengthen our continental capabilities. It is possible.

Nigeria’s Iconic mayonnaise brand, Bama, has announced its partnership with one of Africa’s legendary music icons, 2Baba, introducing him as its brand ambassador. This partnership marks a significant milestone for the brand and the acclaimed artist, whose influence has shaped the music industry in Nigeria and beyond. It also emphasises Bama’s commitment to bringing a fresh twist to Nigerian meals, showcasing it as an essential ingredient that transforms everyday meals into memorable experiences. Through this partnership, Bama invites consumers across Nigeria to explore the fun and versatility it brings to meals, positioning itself as the superior mayonnaise to deliver taste for every occasion. From sandwiches to french fries to Jollof rice, Bama promises to add a tasty twist to Nigerian tables, and now, with 2Baba’s unique influence, it is set to bring that same magic to screens and households across the country.

In celebration of The Macallan’s 200th year anniversary, Lagos, Nigeria played host to the launch of its second edition of Tales of The Macallan. The unveiling, which was the first in Africa was an exclusive two-day event held on September 26 and 27, 2024 at Harbour Point, Lagos, Nigeria. Tales of The Macallan Volume II, the second edition of a remarkable series of rare single-malt Scotch whiskies, is a distinguished single malt distilled in 1949 and bottled in 2022, marking a 73-year maturation milestone in the exceptional oak cask. The 2-day event was a blend of art, storytelling, creativity, and a beautiful immersion with musical performances. The event drew in over 30 high-net-worth individuals (HNIs) from Nigeria's business sector. These distinguished guests were treated to an exclusive exploration of The Macallan's inspiration, its exquisite range of whiskies, and profound historical legacy.

The night of Tuesday September 24  at Cipriani on 42nd Street, in New York City, we joined great African leaders for an evening in honour of African and diasporan visionaries in arts and culture. And it was fulfilling to listen to the words of Kofi Appenteng who leads the Africa-America Institute (AAI). The gala night paid tributes to late Dr. Hage Geingob the third president of the Republic of Namibia whose wife, former First Lady Monica Geingos gave a speech much deserving of the standing ovation she received. Performances were by Chiney Ogwumike who compered the event, as well as the musical group Sonic Sommelier, and Kwesi Amoak. And of course there was what could pass as one of the greatest speeches given by an African President - the words of his excellency H.E Nana Addo Dankwa Akufo-Addo who placed a spotlight on the "Year of Return" initiated to commemorate the 400th anniversary of the first enslaved Africans arriving in the United States. The project brought over a million people from the USA to visit Ghana. There were at least four presidents in the room, as well as many chief executives and business leaders from around the world, including H. E. Joseph Nyuma Boakai Sr., President of the Republic of Liberia; H.E. Dr. Mokgweetsi Eric Keabetswe Masisi, President of the Republic of Botswana and H.E. Dr. Nangolo Mbumba, President of the Republic of Namibia. Reeta Roy of the Mastercard Foundation received an award for Philanthropic Impact; HE President Akufo-Addo, the president of Ghana; HE Dr. Angola Mbuba the president of Namibia and HE Monica Geingob were also honoured. Guests included Ebenezer Twum Asante, Snr Vice President, Markets, MTN; Tobe Okigbo, the Chief Corporate Services Officer (CCSO) of MTN Nigeria; Ghana’s minister for foreign affairs, Shirley Botchwey, BHM founder and CEO Ayẹni Adékúnlé, and The African Leadership Institute's (ALI) Fred Swaniker. Africa-America Institute (AAI) was founded in 1953, to advance the continent's development through higher education and skills training, convening activities, and promoting greater engagement between Africa and the United States.