McCann Worldgroup Singapore

As 2024 comes to an end, we’re hitting pause to recharge, reflect, and spend quality time with our loved ones. This break will fuel our creativity and ensure we return with unstoppable enthusiasm for the year ahead. Our doors will reopen on 6 January, and we can’t wait to dive into another exciting year with all of you. Until then, happy holidays and cheers to a bright new year ahead! #advertising #agencyclosure

This season of giving, we look back at our recent MW for Good, McCann Worldgroup Singapore’s quarterly volunteer initiative, where we spent a fulfilling day creating meaningful memories with children from underserved communities. McCann volunteers joined the kids for a fun-filled adventure at BOUNCE, followed by a heartwarming back-to-school shopping spree. At McCann Worldgroup, we’re proud to continue giving back to the community and making a positive impact in the lives of others. Our commitment to supporting local causes remains at the heart of everything we do. A big thank you to all our volunteers for generously sharing your time, and to our partners at SG Cares Volunteer Center for helping make this experience possible. Together, we are making a lasting difference. #MWforGood #Volunteerism 

With Christmas just around the corner, we thought that festive greeting cards could use a little eco upgrade. So, we made our own low-carbon Christmas greetings that are 1/10th the size of a regular e-card! 🎄 Crafted in a monochromatic aesthetic (saving 🌍 and your data), these cards are designed to help you share the holiday cheer with a lighter footprint. Are you a tree-hugger too? Share this card with your family and friends! P.S. Unbranded version on 2nd slide 😉

🐕 Bark, the herald angels sing! 👼 This Christmas, we, together with SOSD, present Yapping Paper—wrapping paper with a purpose. Each sheet of Yapping Paper features real SOSD dogs awaiting adoption, along with a scannable code to donate and support their care. If you’re in Singapore 🇸🇬, grab your free Yapping Paper at Pet Safari stores in VivoCity, Waterway Point, NEX, and The Star Vista, while stocks last. Wrap your presents and help us unwrap love for a shelter dog this season. Happy Holidays to all! - Learn more about this initiative here: https://lnkd.in/gpRPDgpP Valerie Madon Dan Parmenter Seth Low Adrian Loo Preet Kaur #MWForGood #Advertising #Generosity #Dogs

What a Year for McCann Worldgroup at the Campaign Agency of the Year Awards 2024! 🎉 As we wrap up an incredible year, we’re celebrating major wins and even bigger moments! McCann Worldgroup Southeast Asia delivered exceptional performances, earning: 🥇 Gold – Southeast Asia Integrated Agency of the Year 🥉 Bronze – Singapore Digital Innovation Agency of the Year These mark our 10th wins in both categories since 2014! MRM Singapore continued its streak of excellence with: 🥇 Gold – Southeast Asia B2B Agency of the Year This 4th consecutive win reaffirms our leadership in B2B innovation. McCann Singapore also secured: 🥉 Bronze – Singapore Creative Agency of the Year Our 4th win in this category since 2020, showcasing our teams’ creative brilliance. Craft Worldwide Thailand also made its mark with:

🥉 Bronze – Production Agency of the Year (SEA)

Their 2nd consecutive win highlights their exceptional craftsmanship and creative production excellence. We couldn’t be prouder of what we’ve achieved together in 2024. Here’s to even greater success and groundbreaking work in 2025! 🎄🎉 Nick Handel Aishah Haroon Fathrul Fazakir Valerie Madon Andrea Ferronato Melissa Chan Nicole Quiogue Golloso Charlie Lowe Sam Strauss Li lin Ng ( Serene ) #CampaignAOY2024 #AOY2024 #TruthWellTold #Marketing #Advertising

McCann Worldgroup Asia Pacific launched our latest Truth Central study — the Truth About Ascending Asia — at the ACM (Asian Civilisations Museum) recently to over 70 clients, partners and media. Our Chief Strategy Officer, Shilpa Sinha presented the study that captured insights from over 12,000 people over 12 markets, 44 expert interviews, and more than 100 hours of social listening, highlighting how Asia is poised to enter a transformative era, characterised by the emergence of the "Asian Dream", defined by the convergence of socio-economic shifts, technological advancements, and cultural evolution. Shilpa says, "While Asian societies are still navigating the challenges of inequality, instability and insufficiencies, the study reinforces the faith of Asian people in a future that is better and brighter." Congratulations to our teams behind this insightful study and memorable event! #TruthWellTold

We are proud to share that McCann Worldgroup Southeast Asia has been shortlisted in six categories for the Campaign Asia-Pacific Agency of the Year Awards 2024! ⭐️ Singapore Creative Agency of the Year ⭐️ Singapore Digital Innovation Agency of the Year ⭐️ Southeast Asia B2B Marketing Agency of the Year ⭐️ Southeast Asia Integrated Marketing Agency of the Year ⭐️ Southeast Asia Production Company of the Year ⭐️ Thailand Digital Innovation Agency of the Year Being shortlisted is already an incredible honor, but we’re eagerly awaiting the winners’ announcement this December. It would certainly be one of the most wonderful gifts of the season! 🎁 McCann Worldgroup Singapore McCann Worldgroup Thailand Nick Handel Valerie Madon Fathrul Fazakir Aishah Haroon Charlie Lowe

Did you know that Sharity was created by McCann Worldgroup? As we celebrate Sharity’s 40th year this week, we look back on the first ever Sharity character that we’ve worked on with Community Chest Singapore way back in 1984 to celebrate Children’s Day. The mascot now familiar and dear to Singaporeans, was created by one of our copywriters, inspired by combining “share” and “charity”, values that Community Chest wishes our children to emulate. The concept was then first sketched by a student from Nanyang Academy of Fine Arts and was later modified by the agency’s artist. Sharity has then been featured in multiple materials of Community Chest over the years, together with friends like Lanky Giraffe, Lavender Lamb and Mick Monkey! #TruthAboutOurWork #advertising #marketing #throwback #anniversary

McCann Worldgroup Asia Pacific is gearing up for the official launch of the “Truth About Ascending Asia” study on 28 Nov. 🌏 Shilpa Sinha will present the findings of this incredible 12-market study, and Brandon Cheung moderates a panel session joined by wonderful guest speakers: Sapna Chadha from Google, Lex Bradshaw-Zanger from L'Oréal and Julie Nestor from Mastercard, plus an amazing TikTok creator Jeynelle Ng; to uncover insights and inspirational values from Asia for powerful brand impact. The Truth About Ascending Asia is a closed-door in-person event held in Singapore by McCann Worldgroup Asia Pacific for brand marketers and partners. For enquiries or seat reservations, visit: https://lnkd.in/grpvq79S #TruthAboutAscendingAsia

We are proud to celebrate diversity through the power of technology and creativity!   In collaboration with McCann Worldgroup China, McCann Worldgroup Singapore created the #ToneProud Campaign for TECNO, highlighting its groundbreaking Universal Tone technology.    At the heart of this campaign are TECNO’s 268 skin tone patches—a milestone in global research that forms the foundation of the world’s largest and most accurate skin tone database. This database, developed with color science experts from top global universities, sets a new benchmark for inclusive mobile imaging, ensuring every skin tone is represented authentically.   By promoting fair, inclusive representation, TECNO enables users to capture every shade of humanity. Join us in standing against bias and embracing the beauty of human diversity. Discover your own skin tone code and learn more at www.268toneproud.com.    #TruthWellTold #DEI #AI