M1 Limited

Empowering Youths, One Skill at a Time Having experienced firsthand how a small act of kindness can transform a life, Maurice Goh, Senior Manager of Marketing, Product Management & Platform Services, has spent the past 13 years paying it forward through his volunteer work with I Am Talented. As a committee member, Maurice is dedicated to nurturing a global mindset in Singaporean youths by creating tailored programmes that support underprivileged groups and designing unique workshops that equip the next generation with future-ready skills, empowering them to dream big and thrive. Recently, Maurice collaborated with a music school to design a songwriting workshop focused on helping students understand how GenAI can be used to assist them in their craft. The workshop focused on using AI-powered tools to brainstorm ideas and explore creative directions, while also highlighting the limitations of this technology. By teaching students how to integrate technology without losing their individuality, he aims to help them build confidence in their own voices and ideas. "Whether it’s a passion for music, tech, or anything in between, I love being part of the journey that helps students discover and develop their talents," Maurice said. "Digital tools are powerful enablers, but I want these young people to know that it’s their dreams, ideas, and determination that are the real drivers of change. I want them to believe in their potential to achieve greatness." Professionally, volunteering has instilled values in Maurice that he applies in his work at M1. Recalling a cooking workshop with his students, one confidently said, "You should trust us with this. Don’t babysit us; have confidence in us." That simple yet impactful statement reminded Maurice of the importance of trust, accountability, and empowering others - values he carries into his leadership style. "Volunteering has inspired me to lead by example, be present, and invest in the growth of others,” Maurice reflected. “This mindset helps me strive to be a proactive and supportive leader, encouraging continuous learning and collaboration at work." For those interested in becoming a mentor, Maurice encourages everyone to start small. "Even a few hours can create ripples of change. Show up, learn as you go, and see the impact of your kindness – it’s more rewarding than you can imagine." #M1Connects #WeOwnIt

As we wrap up 2024, we want to extend our heartfelt thanks to our incredible community of customers, partners, employees, and friends. You are the driving force behind our achievements, and we look forward to continuing this exciting journey with you in the year ahead! Wishing you a joyful holiday season and a New Year filled with sunshine and happiness. #M1Connects #BeSunshine #ThankYou #NewYear2025

It’s a joy to have good work partners. When these work partners turn into good friends too, it’s like hitting the jackpot. After working closely together on the multi-year migration of our legacy systems to our new future-proof technology stack, firm friendships have been forged between the M1 and Infosys teams. Yesterday, to mark the successful completion of yet another key milestone, some of them gathered for a simple celebratory get-together at the M1 canteen. Here’s to celebrating our achievements and the bonds we've built! #M1Connects #KeepItReal #Partnership

Is your company ready for GenAI? GenAI has been the hottest buzzword in town, but how many companies are truly prepared to integrate and leverage this transformative technology? At M1, we are committed to staying ahead of the curve. Our Digital Office has just completed a 14-week Sprint programme designed to equip our team with the knowledge and skills to harness GenAI effectively. Through this initiative, we explored the latest trends, engaged in meaningful discussions, and uncovered exciting new possibilities. And what better way to share about our Sprint programme than through a brief video produced solely by GenAI? Enjoy the video! #GenAI #AI #Training #Upskilling #FutureReady

Most of us would have experienced seeking customer support but do you remember the last agent who assisted you? Customer service could sometimes be perceived as transactional - help is provided, issue is resolved, case closed. But that’s not how we do it at M1. For Gwen Tan, Retail Supervisor at M1’s store, customer service is not just about simple troubleshooting; it’s also about building real, lasting connections. Gwen’s 16-year long friendship with customers, Mr Chris Chow and his wife - whom she affectionately calls “ACS gorgor” and “jiejie” - is an enduring testament to the power of genuine customer care. Over the years, their friendship has grown beyond just shared jokes and thoughtful well wishes exchanged whenever the festivities roll around. Once, Mr Chow even visited Gwen at work just to deliver chocolates he had picked up for her while on a trip to Australia. “It’s these unexpected moments of kindness that remind me why I love what I do,” Gwen shares. Gwen’s dedication to attentive, personalised service has earned her lasting bonds with many M1 customers—relationships she deeply cherishes. “To me, there’s nothing more rewarding than a customer leaving with a smile. It’s heartening to know they keep coming back not just for a service, but for the bond we’ve built over the years,” Gwen adds. Thank you, Gwen, for always striving to create meaningful, personalised experiences for each customer. #M1Connects #KeepItReal

At M1, making a difference is woven into everything we do and Yvonne Leong is one who espouses this belief. During the week, Yvonne is a Senior Administrative Officer from our Engineering department. But come Saturdays, she volunteers as a Digital Ambassador at our IMM M1 Shop, dedicating her time to helping elderly customers navigate the sometimes confusing digital world. From guiding seniors through smartphone basics to advising them about online safety, Yvonne is there with patience and empathy. She doesn’t shy away from going the extra mile either, sometimes staying past shift hours just so she can address every last question from customers. Of course, her dedication hasn’t gone unnoticed. To express their gratitude, some customers even brought her cakes, drinks - and a smile to her face. “It can be tiring to stand for hours, but it’s all worth it when I see a customer leave with a smile, or carrying a M1 recycled bag with their new purchase,” Yvonne shares. “Ultimately, helping customers feel more confident and empowered with technology brings me joy.” The volunteering experience has not only deepened Yvonne’s empathy but also enhanced her digital skills as well. With every interaction, she gains deeper insight into the challenges customers face, allowing her to simplify technical explanations and effectively address pain points for those who are less digitally savvy. Yvonne’s advice to anyone considering becoming a Digital Ambassador? “Have passion, empathy and patience. You’ll be rewarded by the smiles and heartfelt thank-yous, which make every effort worthwhile!” Thank you, Yvonne, for making a real difference! 🙌 #M1Connects #KeepItReal

GenAI offers immense opportunities and potential risks for businesses. The key to success lies in effectively integrating AI use cases and fostering an AI-ready organisational culture.   In a recent interview with Asian Telecom, our Chief Digital Officer Marko Cetkovic emphasised the importance of building internal capabilities and upskilling our workforce to fully embrace the transformative power of GenAI. He highlighted the need for strategic partnerships and investments to maximise GenAI's value in the telecom industry.   Marko also showcased how M1 is successfully utilising GenAI to create personalised customer experiences, demonstrating our commitment to innovation and excellence. Find out more in his interview here: https://lnkd.in/gwidRXNF

Meet Mirani Bte Mohamed Omar, Senior Customer Service Supervisor at M1 – and one of our dedicated M1 Care Ambassadors! M1’s Care Ambassador programme is our first peer-to-peer mental wellness initiative. Trained Care Ambassadors like Mirani provide a safe space for colleagues who may need someone to confide in - be it their personal or professional struggles.  By offering a thoughtful listening ear and guidance, they help foster a supportive work environment where employees feel comfortable discussing their mental wellness. While mental health in the workplace can be a challenging topic to broach on, Mirani’s training as a Care Ambassador has equipped her with the skills to listen deeply and respond authentically, enabling her to navigate difficult situations with confidence and to go beyond mere observations. Now more attuned to identifying signs of distress, Mirani is able to proactively support her peers by serving as a confidante with whom employees can openly discuss their challenges. “I’ve always found fulfilment in helping others,” said Mirani. “With society becoming more self-focused, I’ve noticed a decline in empathy, which drives me to make a difference and be a positive force for change.” At M1, we believe in keeping it real – staying true to ourselves and showing genuine care for our colleagues and customers. For Mirani, it’s about listening with purpose and offering solutions that make a real difference. #M1Connects #KeepItReal

Did you know that sound can be a powerful memory trigger, even more so than taste or smell? We spent 18 months perfecting our sonic identity – a delightful jingle that embodies our brand's values of warmth, authenticity, and personalised experiences. It is integrated across various touchpoints, including advertising campaigns, customer service and digital platforms, offering consumers a consistent and memorable brand experience. Last night, at Transform magazine’s 2024 Transform Awards Asia, our hard work was recognised with the Silver award for Best Use of Audio Branding. The Transform Awards Asia celebrates excellence in creativity and strategy across all aspects of brand development. Want to listen to M1’s sonic identity? Visit m1.com.sg/m1sonic #AudioBranding #BrandExcellence #CreativeStrategy #AwardWinning

Ever wondered how our virtual assistant, Mindy, manages customer queries so effortlessly? Meet the team behind every smooth interaction - a dedicated team of trainers working tirelessly to keep her knowledge up-to-date and her responses sharp. From daily updates and detailed troubleshooting to constant monitoring, data analysis and data training, our passionate customer service team ensures Mindy stays relevant and responsive. Thanks to their efforts, Mindy is able to handle 90% of general enquiries, allowing our live agents to focus on complex cases that require deeper expertise and a more nuanced approach. And the results speak for themselves - We recently celebrated a major achievement where Mindy was honoured with the Bronze Award in the Contact Centre Association of Singapore’s Mystery Shopper - Chatbot Category. Denise Lazaroo, Assistant General Manager, Customer Service, and one of the key drivers behind Mindy, shared, “This award is a testament to our team’s commitment. It proves that all our hard work has paid off in delivering real value to our customers. We’re proud of how Mindy has transformed our customer service!” While technology streamlines our customer service, it’s our team’s dedication to training Mindy that truly sets us apart. Through continuous updates and optimisation, they ensure Mindy provides genuine, human-centred support, making every interaction feel personal, authentic and real. #M1Connects #KeepItReal