Goldzone Leadership Center reposted this
Apple doesn't "do sales" they became the world's most valuable company by doing the opposite. You can generate sales like Apple with a 180-degree switch. "Doing sales" is a mindset. Let's break it down. Many coaches, consultants, content creators, business owners, directors, and professionals resist "doing sales." As a result, their income goes up and down like a roller coaster, and they experience a cash-flow feast and famine. When this becomes more painful than "doing sales," they force themselves to "grin and bear it" and go talk to people. → They think: sell, sell, sell! → Clients think: run away, run away! They see sales as hard work, with many rejections and little to no return, which creates performance anxiety and fear of rejection. You can see it on their faces. Here's the thing: → Sales isn't an activity; it's a result. For example, you go to the store to buy tissue paper, select one, go to the counter, give them money, walk out with tissues, and the vendor has a sale. The sale is a transaction! The "doing sales mindset" is where you fixate on transactions! Is it any wonder people reject you? Over my career, I've been rejected so many times I lost count until I realized I was doing it wrong. I was focusing on: → Myself and my needs. → The money I would get; the sale. This focus had me being repulsive because it was all about me. I forced myself to go out and meet people to get money! The rejection stopped when I switched my focus to other people and their needs! I learned the hard way that no one is interested in me. Think of your last few conversations and what made the other person light up. It wasn't you or what you said. It was when you asked about them, and they talked about themselves. Let's go back to Apple. How do they focus on their customers? → They use marketing to create desire and educate their customers. → Then they deliver a user and buying experience that's frictionless. You walk into the store, hand them money, and walk out with more than you planned for! I've worked with thousands of businesses and people to switch their "doing sales" mindset and focus on their clients and needs. Here's the replacement three-part mindset: → Sales is a result, not an activity. → Sales are about helping people get what they want. → The more people you help, the more sales you get. How about you? - - - Thanks for reading! 🍀 I'm Harrison, Co-Founder of Goldzone Leadership Center. I share stories about leadership, business, and winning the game of life. Follow for more. 🍀 #Goldzone #Leadership #Business