Analytic Edge

Take a closer look at Analytic Edge Qube. Our all-in-one toolkit helps you up your marketing analytics game, by bringing together all the tools you need to deliver improved marketing effectiveness and ROI. Click here to request a demo: https://lnkd.in/gtGbTwY4 #AnalyticEdgeQube #Qube #SaaSMarketingAnalytics #MMM #marketingmixmodeling #ROI #DemandDrivers #PriceSense #SynTest #PowerView #AnalyticEdge

As 2024 comes to a close, we take this opportunity to reflect on the milestones that have defined our journey this year. It's been a remarkable period of growth, innovation, and collaboration. We’re excited for what’s to come – new milestones, bold innovations and opportunities to make an even greater impact. The road ahead is filled with promise and we can’t wait to navigate it with our team, clients and partners. Here's to a prosperous 2025 filled with health, happiness and success! #2024Reflections #YearInReview #GrowthAndInnovation #LookingAheadTo2025 #NewMilestones #TeamworkAndSuccess #Prosperous2025

Analytic Edge Qube, our all-in-one toolkit for marketing analytics, gives you all the tools you need to deliver improved marketing effectiveness and ROI. Contact us for a demo today – https://lnkd.in/gtGbTwY4 #AnalyticEdgeQube #Qube #SaaSMarketingAnalytics #DemandDrivers #SynTest #PriceSense #PowerView #MMM #MarketingMixModelling #ROI #PricingAndPromotion #AnalyticEdge

Unlike traditional MMM which has limitations for advertisers seeking rapid, scalable results, today’s MMM solutions leverage automation, AI and ML to simplify and accelerate the entire process. This has enabled quicker modelling and reporting, and always-on decision support. Watch our joint session with Meliá Hotels International and Meta at the recent Meta Measurement Forum 2024 where we discuss how our NextGen MMM solution helped Melia optimize their digital advertising mix and boost ROI. Watch the video - https://lnkd.in/gcr6fmYd #MarketingAnalytics #MMM #NextGenMMM #DigitalAdvertising #AIinMarketing #MachineLearning #MediaOptimization #BoostROI #MarketingInnovation #MetaMeasurementForum #AlwaysOnAnalytics

As we come to the close of yet another year, we’d like to wish all of you and your loved ones a wonderful Holiday Season and a Happy New Year 💫 . Thank you for being a part of our journey and here’s to achieving even more together in the coming year! #HappyHolidays #NewYear2025 #SeasonOfJoy

Optimize your holiday season campaigns and maximize sales by leveraging the power of MMM. Our Demand Drivers platform can help sharpen your channel mix, campaign timings, promotion and pricing strategies and much more. Talk to us on how we can help you start your MMM journey and unlock new opportunities for growth. Wishing everyone a wonderful holiday season. Schedule a meeting - https://lnkd.in/g4RqZ-Up #MarketingMixModeling #MMM #DemandDrivers #MMMStrategy #CampaignOptimization #MarketingAnalytics #HolidaySeasonSales #ChannelMixStrategy #PricingStrategy #PromotionStrategy #DataDrivenDecisions #MarketingAnalyticsSolution

The marketing landscape is undergoing significant transformation due to automation and AI, personalization, media fragmentation and the growth of social commerce. With this, the marketing measurement landscape too is set to evolve and grow in importance. Our new blog discusses some of the major trends that will shape this evolution. Click here to read the blog - https://lnkd.in/gwY8EiHg #MarketingEffectiveness #MarketingMixModeling #MMM #SocialCommerce #MarketingInnovation #CustomerLoyalty #LifetimeValue #RetailMedia #InfluencerMarketing #PurposeDrivenMarketing #SustainabilityInMarketing #DiversityInMarketing #MarketingMeasurement #MarketingAnalytics #AlwaysOnMMM #MarketMeasurementTrends2025 #AnalyticEdge

Are you leveraging MMM for your holiday season strategy? MMM can not only assess which types of promotions (e.g., buy-one-get-one-free, percentage discounts) perform best for holiday shoppers, but can also help find optimal discount levels that maximize revenue without eroding margins. Speak to us on how we can help you start your MMM journey. Schedule a meeting - https://lnkd.in/g4RqZ-Up #MarketingAnalytics #MediaMixModeling #HolidayMarketing #BusinessGrowth #MarketingStrategy #DataDrivenDecisions #MarketingSpendOptimization #AnalyticEdge

Holiday season sales are a significant contributor to brand KPIs. By analyzing past holiday season campaign performance, MMM can identify the most effective times to start and intensify promotional activities during the holiday season, for maximum impact. Schedule a demo - https://lnkd.in/g4RqZ-Up #HolidaySales #MarketingMixModeling #MMMInsights #DataDrivenDecisions #MarketingAnalytics #SalesOptimization #ChannelPerformance #MarketingStrategy #HolidayMarketing #OptimizeYourMix #MaximizeROI

In today’s competitive business environment, accurate and timely marketing attribution is a key success factor for brands. No wonder, getting to better and faster MMM tops marketers’ list of priorities for improving measurement strategies. Talk to us about how our MMM platform can help you get there. Schedule a meeting - https://lnkd.in/g4RqZ-Up #MarketingMixModelling #MarketingAttribution #MMMAnalytics #MarketingMeasurement #DataDrivenMarketing #MarketingStrategy #BusinessGrowth #MarketingInsights #PerformanceAnalytics #AnalyticEdge