Digital inclusivity isn't just about teaching seniors to use technology - it's about designing technology that truly works for them. SpudnikLab, our sister company under Potato Productions, published a blog post that dives deep into practical UX design solutions for creating senior-friendly digital products, based on our designing for seniors guide. From addressing language barriers to building trust and safety features, discover how thoughtful design can bridge the digital divide. Read the blog to learn how you can make your digital products more accessible for older adults: https://lnkd.in/gMSU89wG #UXDesign #DigitalInclusion #Accessibility #SeniorTech #ProductDesign
55 Minutes Pte Ltd
Design Services
Singapore, Singapore 1,330 followers
Designing human-centred experiences.
About us
55 Minutes is a user experience design company. We are big believers that understanding our users' needs is key to unlocking effective design solutions. Integrating business goals with the human-centered design process, our passion is to partner with our clients to meet their business goals by creating delightful user experiences. As practitioners of design thinking methodologies, we help businesses thrive through effective innovation by providing User Insights, User Experience (UX) design, User Interface (UI) design.
- Website
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https://55mins.com
External link for 55 Minutes Pte Ltd
- Industry
- Design Services
- Company size
- 2-10 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Design, User Interface, User Experience, Branding Design, User Research, Design Thinking, Human-centred design, Website design, App design, User insights, UX audit, and UX research
Locations
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Primary
Get directions
284 River Valley Road
#01-01
Singapore, Singapore 238325, SG
Employees at 55 Minutes Pte Ltd
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Wendy Wong
I help product owners drive user engagement & business growth through human-centered UXUI design | Co-founder @ 55 Minutes | Design Thinking trainer…
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Elena Lin
Project Manager at 55 Minutes
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Hye Yoon Min
UX Research Lead
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Adeline Kuswanto
Design and UX Lead at 55 Minutes Pte Ltd
Updates
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Wondering how your small business can make a difference? It starts with genuine connections and small, consistent steps. We're learning so much from our friends in the accessibility community, and we're sharing some practical ways teams of any size can contribute to causes your team collectively cares about. Learn more on how to put purpose into work in our latest blog post: https://lnkd.in/g2hdqmbP #smallbusiness #accessibility #inclusion #UXdesign #UIdesign #socialimpact #55Minutes
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Conducting research isn't just about gathering data — it's about connecting with people on their terms. When our team set out to engage low-income families for a study, we thought we had it all figured out. But the journey revealed unexpected lessons about empathy, communication, and truly meeting people where they are. In this blog post, our researcher Lynn shares: ✅ What she learned about recruitment beyond monetary incentives ✅ How to bridge communication gaps with underserved communities ✅ Tips for building trust and gathering authentic insights If you’re a researcher or someone working with diverse communities, we hope this blog helps you create a more inclusive and impactful approach. https://lnkd.in/gHhRJCAM Have you faced challenges like these in your work? Share your experiences in the comments.
Conducting Empathetic Research: Lessons on Engaging Low-Income Families
medium.com
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Is your business paying the price of bad or subpar UX? Poor user experience can silently sabotage your business. From lost revenue to damaged reputation, the costs can be significant. In our latest blog post written by our head Wendy, learn how you can avoid these pitfalls by prioritising UX and thereby safeguarding your business's success. https://lnkd.in/gUByMXBA #UXDesign #UserExperience #DigitalMarketing #BusinessTips #WebDesign
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Happy Deepavali! May this festive season bring you and your family joy, prosperity, and good health! #HappyDeepavali #Deepavali2024 #Diwali #Diwali2024
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Here's to "empathy, curiosity and the desire to make a difference!" 🎉 Our head, Wendy, shares her thoughts on the recent coaching course she completed as coaching (through our design thinking workshops and other initiatives) continues to grow as part of our work at 55 Minutes.
I help product owners drive user engagement & business growth through human-centered UXUI design | Co-founder @ 55 Minutes | Design Thinking trainer & facilitator | Co-Active coach-in-training | ADPList mentor
This year has been one of deep learning for me — I was coached and learned to honour my inner voice, and recently I signed up for a coaching course. Yesterday, I completed Fulfilment coaching by the Co-Active Training Institute, and it’s reshaping the way I think! Not just about coaching in general, but about the work I’ve been doing for years in UX and human-centered design. In the course, I learned how effective good questions can be. A great coach asks powerful questions that make you pause, reflect, and dive inward. I was honestly surprised at how much these questions made me and my course mates rethink things; things that many of us never expected to surface, but they did. And the energy started to shift for so many of us. I witnessed how the power of asking good questions unlocked a door in my mind, showing me answers I already held but hadn’t fully acknowledged. So I am deeply grateful for our trainers Antony Parry and Allison Yong Hee Kim, for their amazing presence and coaching wisdom. The lessons made me realize something about my interest in design. When we’re trying to create something meaningful for users, it’s not about having all the answers upfront. It’s about asking the right questions to understand them at a deeper level, to empathize with their needs and challenges. And just like in coaching, the questions we ask in UX research need to be open-ended and grounded in curiosity. This journey into coaching feels like it’s adding a new layer to the work at 55 Minutes Pte Ltd. User research has always been our strength, and now, I’m intrigued by the overlap between coaching and UX—the empathy, the curiosity, the desire to make a difference. Here are a few insights I’ve taken away about asking powerful questions—whether in UX research or coaching: #1. Ask open-ended questions: Avoid yes/no questions. Instead, try questions that encourage storytelling or reflection, like “What was a challenge you faced?” "What would you like to be different?" #2. Stay curious, not judgmental nor assumptive: Curiosity opens doors, while judgment or assumptions can shut them. People feel safe when they sense genuine interest and that encourages people to go deeper into what they are able to share. #3. Hold space for reflection: Sometimes, the best insights come in the silence after a question. Resist the urge to fill the space, or add more words in our questions. These insights are helping me become a better coach and UX practitioner, and I hope they serve as a helpful reminder to anyone looking to deepen their connections and understanding—whether for yourself, with clients, or users. Special thanks to all my amazing course mates who’s been a part of my Fulfillment experience at Co-Active! Looking forward to the next module! #PowerfulQuestions #UserExperience #DesignThinking #CoachingJourney
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Empathy and inclusion—these are things our team at 55 Minutes values and lives out in our work as UX UI designers and researchers. Which is why it made sense how much we enjoyed our participation in Dialogue in the Dark, an experiential tour of everyday situations in complete darkness, led by a vision-impaired facilitator. We got to 'see' with our other senses while bonding and strengthening our communications with one another. The experience reminded us again about the important work of designing for the visually impaired. If you want a memorable team activity, check out Dialogue in the Dark! If you want a workshop for your team on how to design better digital experiences for people who are visually impaired, let us know. We created a design guide to help get you started. Click here: https://lnkd.in/g5r9bvUN #DigitalAccessibility #VisuallyImpaired #InclusiveUXDesign
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Did you know that 2.2 billion people worldwide are blind or visually impaired? (Source: WHO) For World Inclusion Day, let's make an effort to make the digital world accessible to the blind. Check out our guide to UX designing for the visually impaired and learn how to help them feel comfortable and confident using technology. Let's do what we can to make sure that everyone has the same opportunities to learn and use digital tools, regardless of their vision. https://lnkd.in/g5r9bvUN #WorldInclusionDay #Accessibility #UXDesign #ChooseToInclude #InclusiveDesign #DigitalAccessibility
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Hey UX UI designers! Do you have a favourite design tool? We asked our team and it fell to two distinct camps. It was either pen and paper or figma! Let us know what's your tool of choice in the comments! #UX #UI #UXUI #UserExperience #DesignTools
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If you are between 15 and 24 years old and have experienced mental health challenges such as anxiety, depression, body image issues or self-harm, we invite you to confidentially share your story with us as we look into how to improve mental health services in Singapore. Help us by signing up here: https://lnkd.in/gsBurG6p Deadline is 2 Oct
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