Hashting

What can be a successful brand activation strategy? Jelle van Miltenburg, Regional Lead NL & Central Europe at Hashting talks about his experience with A-brands and their approach to connect with right audience, combine awareness with conversion to generate tangible results. Tune in to the conversation and get inspired! 👇 #brandactivation #datadrivenmarketing #fmcg #growth

Hashting’s 2024 Highlights 🎉 Marking 2024 as another year of success! More #CPG brands chose a path of impactful consumer promotions through Hashting’s proven approach—connecting with audiences, converting them into buyers, and fostering post-purchase engagement. We close this year with pride and a solid foundations for future growth. 🚀 A big thank you to our Partners and Clients for their trust and collaboration. Cheers to an even stronger 2025! #2024Highlights #NewYear #Growth #2024Reflections

Warm Holiday Wishes from Hashting! 🎄 As the season of joy arrives, please accept our heartfelt wishes. We hope you enjoy this holiday time filled with happiness, peace, and cherished moments with your loved ones. Let’s come back in the new year refreshed and ready to take on new challenges! Happy Holidays!💚 #Christmas2024 #Christmas #Holiday #SeasonalGreetings #FestiveSeason

Post-holiday promo fatigue? Beavertown cracked the code to January sales peaks! After the promo-packed holiday season (Black Friday, Cyber Monday, Christmas), #FMCG brands often face the challenge of keeping momentum while using promotions effectively. Looking back at January 2024, we can draw inspiration from Beavertown’s drive-to-store campaign for Lazer Crush. The result? A remarkable 153% sales increase compared to the last year! 📈 What made this campaign award-winning? Let’s break it down: ✅ Touchpoints with high stopping power: Super eye-catching, Beavertown-branded social ads grabbed attention instantly. ✅ WhatsApp/SMS digital journey: Seamlessly guided consumers to make direct in-store purchases. ✅ Hassle-free money-back claims: Digital cashback forms made the process simple and convenient. ✅ Promo amplification at no cost: Referral links (RAF) helped spread the campaign organically and drove extra sales. ✅ Focus on conversion and value output: Additional opt-ins, reviews, and insights collected during the campaign boosted #ROI by 20%. ✅ Real-time tracking: Monitoring who, when, what, and why in real-time enabled campaign optimization. This is a perfect example of how to capitalize on #DryJanuary to drive sales of non-alcoholic beverages while building long-term brand value using a smart digital cashback strategy. Ready to launch a sales-boosting campaign in 2025? Let’s make it happen! 🚀 #DigitalMarketing #Sales #Conversion #CaseStudy #Direct2Consumer

What an incredible testimonial from our client PepsiCo! 🌟 We are honored to support leading #FMCG brands like PepsiCo in building stronger relationships with their consumers and enhancing consumer engagement. It's been an amazing journey working together to seamlessly integrate Hashting into PepsiCo's engagement platform, "Joy by PepsiCo". Thank you, Willem De Rede, for the kind words! A big shoutout to the entire PepsiCo & Hashting team, as well as Partner - DAVIES MEYER, for making this integration happen. We’re excited to continue this journey and look forward to more successful projects ahead. 🚀 #CustomerSuccess #ClientSuccess #Testimonial #SuccesStory #FMCG #Hashting #Partnership  #DigitalTransformation 

A decade of innovation, growth, and teamwork—Hashting celebrates 10 remarkable years! 🎉 10 years ago, Karl De Beul and Bart Baeyens signed the contract that marked the beginning of Hashting. From a single campaign in Belgium, Hashting has grown into a global player, now operating worldwide and supporting leading #CPG companies such as Nestlé, Pepsico, Diageo, Heineken, B/S/H, and more in their data collection, activation, and monetization strategies by optimizing their sales and marketing promotions. This milestone would not have been possible without the trust and support of our Clients, Partners, and Hashting’s Green Team. 💚 Thank you for being part of this journey! 🙌 Looking ahead, we’re excited to keep innovating and driving growth year after year. 🥂 Take a moment to hear from Hashting's CEO, Karl De Beul, as he reflects on this important milestone. 🎥 #Anniversary #Hashting #HashtingAroundTheWorld #CompanyGrowth #ConsumerActivations

Wonderful feedback shared by D'Ieteren. Congrats, Tom Vanfraeyenhoven, Kim Scholart on another stellar campaign! https://lnkd.in/exhu7nQg

Happy National Cookie Day! 🍪 Marketers, we all have an inner cookie monster—hungry for data! But in today’s cookieless world, we need to snack smarter. 🍪📊  To celebrate #nationalcookieday with a sweet twist, we're sharing tips on leveraging consumer activations to enhance your data strategy: 🍬Sweeten the connection: Give your audience a reason to share their data by offering compelling incentives. 🍪Savor every moment: Treat every interaction as an opportunity to collect valuable first-party data.   🌀Let it flow smoothly: Just as a well-blended mix flows effortlessly, make your data collection simple and seamless —think mobile-friendly cashback forms.   🍫Add layers of flavour: Go beyond the basics! Enrich your data with insights like product reviews and consumer preferences. 🥄Stir it all together: Combine data with CDP or other internal systems to make the most out of it. 🔥Serve it hot: Don’t let your data just sit there. Activate it by creating personalised campaigns that drive immediate sales impact. At Hashting, we empower marketers to thrive in cookie-less world by providing solutions for 1st party data collection, data enrichment and data activation ensuring maximum impact from consumer activations. Contact us to learn more: connect@hashting.com  #datastrategy #digitalmarketing #directtoconsumer

Christmas countdown done right with Felix consumer contest!🎁🎄 Looking for a festive way to connect with your audience? Felix brings daily excitement with their advent calendar-inspired contest—offering a chance to win 400 CHF cash or one of 200 Felix PartyMixes every day! ✨ Here’s why this campaign is a win-win for the brand and consumers: 1️⃣ Irresistible rewards – Product prizes or cash appeal to everyone encouraging more participation. 2️⃣ Easy to join: No complex rules. Consumer access with just a few taps on their phone.  3️⃣ Repeat engagement: The daily draw keeps customers coming back building a strong habit of purchasing Felix. 4️⃣ Instant win: Winners are announced right away. A scratch card adds fun & excitement. 5️⃣ No logistics in prize handling: Digital prize distribution means no hassle and extra costs for the brand. 6️⃣ Real-Time Monitoring: Brand can monitor campaign live to ensure a fraud-free process. Consumers can choose their nearest store across Switzerland to purchase Felix products, making the contest accessible nationwide.  Want to grab some extra Christmas cash or Felix treats? Check it out now! The campaign runs until December 25, 2024 (campaign available for Swiss consumers) 👇    https://lnkd.in/euHUvAy2 #ConsumerContest #ConsumerEngagement #Nestle #AdventCalendar #ChristmasCampaign #Cashback Nestlé Purina PetCare Europe Nestlé

How many times has your promo ended up in the hands of bargain hunters instead of your real customers? What a waste of money & missed opportunity. 💡 Here’s the fix: Stop guessing and start targeting the right audience—people who genuinely care about your brand. Most likely, the ones who already made an effort to connect with your brand. Your owned media—social channels, brand communities or your own website, CRM database—is the perfect place to start without needing to activate any paid media. Here’s what should be done to hit the mark: 💸 Activate with exclusive promotion- send promo communication to trigger audience. 📱 Seamlessly drive to purchase – let consumers buy your product at their preferred retailer. ✅ Collect 1st party data – Offer promos in exchange for consumer insights to learn more about your customers’ purchase behaviour and way of consumption. 📣 Amplify through referrals– feature customers as spokesmen for your brand. Let them spread your brand message to increase the organic reach of your campaign. 📊 Track who, when what why to determine which owned channel, which consumer and which promotions are having the biggest impact. With Hashting brands turn their own media into a low-cost & high-performing engine to drive sales & enrich consumer data for future personalized communication. Check some of the examples here: https://hashting.com/